Oracle BlueKai reviews
door Oracle3.5 / 5 2 beoordelingen
Beoordeeld op 1-5-2018
consumer genomics data
Opmerkingen: Used it for creating user personas and segments
Pluspunten: One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.
Minpunten: Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.