Over Hotjar

Feedback- en analysetools die zijn ontworpen om de ervaring van je websitebezoeker te verbeteren. Levert heatmaps, feedbackvragen, enquêtes en nog veel meer.

Meer informatie over Hotjar

Pluspunten:

It helped us a lot in the development of our Shopify store. Easy to integrate into our store.

Minpunten:

Nothing I can say, maybe one... they are costly when upgrade to the more premium plan.

Beoordelingen van Hotjar

Gemiddelde score

Gebruiksgemak
4,6
Klantenservice
4,5
Functies
4,5
Waar voor je geld
4,5

Waarschijnlijkheid van aanbeveling

8,7/10

Hotjar heeft een totaalscore van 4,7 van 5 sterren op basis van 489 gebruikersreviews op Capterra.

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Reviews filteren (489)

Allen
Allen
President
Geverifieerde LinkedIn-gebruiker
Ziekenhuis- en gezondheidszorgbranche, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Essential for website optimization

5,0 7 maanden geleden
Bijschriften in het Nederlands beschikbaar in de videospeler
Brock
Brock
Vice President of Marketing in VS
Geverifieerde LinkedIn-gebruiker
Detailhandel, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Overwogen alternatieven:

I can't imagine how you do CRO without Hotjar

5,0 3 weken geleden Nieuw

Opmerkingen: We have had an excellent experience with Hotjar. It has made our user studies very simple and we have learned SO MUCH about how our customers interact with our website. This has made it infinitely easier for us to streamline our UI and buying process.

Pluspunten:

It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar.

Minpunten:

There is little we don't like about Hotjar. It just works (and it is easy to use).

Ahmed Samy
Ahmed Samy
Digital Marketing Consultant in Egypte
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Leading Heatmaps Tool

5,0 2 maanden geleden Nieuw

Pluspunten:

Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge base to help users maximizing the benefits of Hotjar.

Minpunten:

The pricing is a little bet expensive and the plus plan offers access to 100 daily sessions only, I think it should be increased to be 300 at least.

Ioana
Ioana
User Researcher in Oostenrijk
Geverifieerde LinkedIn-gebruiker
Vrije tijd, reizen en toerisme, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great little tool for starting your UX research

3,0 4 jaar geleden

Opmerkingen: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pluspunten:

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Minpunten:

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Reactie Hotjar

4 jaar geleden

Hey Ioana! Thanks so much for leaving this review and sharing your thoughts on Hotjar. Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you. There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that! All best, Alex

David
Social Media Manager in Noord-Macedonië
Design en ontwerp, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Amazing User Experience With Hotjar

5,0 2 maanden geleden

Opmerkingen: Overall, Hotjar is an essential tool for understanding user behavior and preferences. It is easy to use and provides comprehensive data that can be used to improve the user experience of a website or app.

Pluspunten:

Hotjar is an incredibly intuitive and user-friendly tool that makes it easy to gain insight into user behavior and preferences. It makes the process of creating surveys, heatmaps and recordings very straightforward and the results are presented in an easy to understand format.

Minpunten:

While the reporting capabilities are quite comprehensive, the data can be difficult to interpret unless you have some degree of experience in analytics. Additionally, the pricing structure can be quite expensive for smaller businesses.

Harshit
Sr. Digital Marketing Manager in India
Schoolleiding, 201-500 werknemers
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Overwogen alternatieven:

Track Easy With Hotjar

4,0 3 weken geleden Nieuw

Pluspunten:

With hotjar, now I can know where my major audience is clicking and accordingly optimize my website accordingly.

Minpunten:

Nothing much as it solves my major problem of audience heat maps.

Manideep
Podcaster in India
Mediaproductie, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Hotjar Review

4,0 vorige maand Nieuw

Pluspunten:

Hotjar is a great tool for getting heatmaps of your website. And it can also be used for a other purposes as well like website monitoring, getting user feedback and analysing user experience. It has a ton portable f features.

Minpunten:

Although there are lot features, it may not be easy to deploy it on your website. They can make this process a little bit simpler so that everyone can do it.

Andy
Managing Director in VK
Internet, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

The best insight you can get into the use of your website

5,0 vorige maand Nieuw

Opmerkingen: This takes the guesswork out of UX testing. The session recordings offer true insight into your users' experience and quickly demonstrates where improvements should be made.

Pluspunten:

Simple to implement this just works, giving you heatmaps and session recordings for true insight into how people use your site.

Minpunten:

I'd like to be able to access my hotjar session recordings directly from Google Analytics. I think at the moment it only works the other way around.

Maria
Customer Success Manager in Polen
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Best friend of user-friendly websites

5,0 vorige week Nieuw

Opmerkingen: I am woring in marketing and advertising industry and I use hotjar to find what products are most interesting for customers and how are they behaving on the site while shopping. I solved several problems on site in our company and for our clients thanks to this tool.

Pluspunten:

I can perform marketing analysis and find the issues to improve the website for customers to make their experience on the site easy and pleasant

Minpunten:

It takes some time to understand how to analyze heat maps and it requires a big amount of users to cisit the site to find the problems and schemes

Brandi
AM in VS
Horeca, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Hotjar Review

5,0 vorige maand Nieuw

Pluspunten:

The UX videos really helps us make determinations on areas of website improvement.

Minpunten:

No way to grant Hotjar access for a single client without them gaining access to all of our clients.

Adrián
CTO in Spanje
Consumentenelektronica, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

I love it to understand how user goes throw the page

5,0 vorige maand Nieuw

Pluspunten:

The heatmap helps a lot to understand how the user navigates

Minpunten:

The surveys can be improved, there were a little basic, maybe because didn't used a lot.

Amy
Digital Marketing Manager in VS
Vastgoed, 501-1.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Premium Solution for Improving UX and UI

4,0 vorig jaar

Opmerkingen: Setup is easy- you just add a small snippet of code to the backend and you are ready to go. Customer support has always been very helpful we had questions or needed special assistance.

Pluspunten:

Our company needed some user testing and session data after launching a new service with our clients that was in beta. The analytics and session recordings alerted us to so many issues that would have been looked over. Additionally, we constantly use the analytics and reports within Hotjar to identify areas of our website that could use improvement or are not being utilized by our customers. We are able to A/B test much more easily than with a product like Google Optimize. We are huge fans of Hotjar!

Minpunten:

The session recordings are great but there is currently no way to label the recordings, type comments or group them and organize them. As a result, it is very difficult to have hard data and numbers behind what the majority of users are doing or to go back and reference a user session. We end up looking through several and making assumptions based on what we saw in that group rather than relying on hard facts or better analysis.

Robert
Geschäftsführer in Oostenrijk
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Revenue First not Customer First Driven Company

5,0 2 jaar geleden

Pluspunten:

The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met.

Minpunten:

On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase. Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change. While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it.

Ian
Director of Marketing in VS
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

There's really now substitute for sticky UX problems.

5,0 3 jaar geleden

Opmerkingen: When you absolutely, positively need to know exactly what your users are doing, there really is no substitute for Hotjar. Is it a bit invasive? Sure! But literally watching users' every move has been where the market was headed for a long time. We have saved easily tens of thousands of dollars in developer/PM/design time by watching our users, and we've rolled those savings back into product improvements directly driven by data from Hotjar. Does that cross an ethical line? Maybe... but if you gotta have it, then you gotta have it *shrug emoji*.

Pluspunten:

Clearly the best software for watching your every user's every move. They could probably have stopped there. However, the tagging, filtering and playback functionality is an incredible upgrade to the tool. User journey videos are raw unstructured data, incredibly valuable but somewhat hard to leverage at scale within an institutional decision-making paradigm. The simple tools to add context and structured data by tagging and annotating recordings makes the core functionality much more valuable.

Minpunten:

Everything about Hotjar is exactly how you would hope it would be. If you are considering it now, you should probably have already gotten out your wallet and bought it. You know what it does. It does it extremely well. The only thing I don't love about it is it feels kind of unethical. But hey, I get paid to do my job... and what is money if not a tool to get people to take actions they might not otherwise have taken (for example, recording the every move of every visitor to a website).

Reactie Hotjar

3 jaar geleden

Hi Ian, Thanks for your review! We're pleased to hear that you are finding great value in Hotjar. From its very first day, Hotjar was designed with privacy of the end user in mind. If you want to find out more on Hotjar's approach to privacy please read this blogpost. https://www.hotjar.com/blog/our-approach-to-privacy-2019-and-beyond/ b/r Denis

Aris
Aris
Web Developer in Griekenland
Geverifieerde LinkedIn-gebruiker
Consumentendiensten, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Best Analytics Software

5,0 2 jaar geleden

Opmerkingen: We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool!

Pluspunten:

We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes.

Minpunten:

I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server.

Jeffrey
Business Development in Canada
Financiële dienstverlening, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Must Have for landing Pages

5,0 4 jaar geleden

Opmerkingen: Hotjar has allowed us to test ideas with web design. It helps confirm the effectiveness of certain visual cues, the flow of information and the effectiveness of the overall sales funnel by showing us exactly where the viewers attention is going on our web page. It has been an essential source for our overall analytics and critical to our design process.

Pluspunten:

Hotjar adds a much-needed type of analytics to your arsenal. It allows you to see exactly what your page-viewers (potential buyers) are doing, seeing and spending time on your landing page or funnel. It allows you to test different design cues or features and see how your targets react. Also, the pricing is very convenient. Having this tool for free up to 200 pageviews per day is huge. it's just one of those tools that you need if you want to build new landing pages and help them convert.

Minpunten:

The only issue I've had with this tool thus far is sometimes the screen recordings come out laggy or completely black, but this happens rarely. Other than that, it's been very informative and a great addition to our toolset.

Reactie Hotjar

3 jaar geleden

Hey Jeffrey, Thanks so much for reviewing Hotjar! We love feedback and it's great to hear you consider our tool an essential part of landing page optimization! Sorry to hear you've had a problem with Recordings. Feel free to reach out to [email protected] and someone will be able to take a look into the issue. Best, Kayleigh

Goran
Owner in VS
Groothandel, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Overwogen alternatieven:

Hotjar is our favorite analysis software

5,0 8 maanden geleden

Opmerkingen: Overall experience is positive - I would recommend to others.

Pluspunten:

Hotjar has many great features we use daily. We most use Hotjar to evaluate the customer traffic, tendencies/behavior, and surveying. Hotjar is an important tool for us in understanding our customers needs and actions so we can improve and provide a better experience.

Minpunten:

The thing I liked least is that it does not integrate well with some of the other tools we use, like google analytics.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Started from the bottom, now we here

4,0 4 jaar geleden

Opmerkingen: I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy!

Pluspunten:

- Heatmaps and visitors recordings work like a charm and provide a great deal of information. - If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback. - Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product.

Minpunten:

- Some features are blocked behind a paywall. - Organization of sites and companies can get confusing at times. - Not all descriptions make it clear what a specific feature does.

Sebastián
Sebastián
Marketing Consultant in Argentinië
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Best tool for user tracking and heatmaps!

5,0 8 maanden geleden

Opmerkingen: I love using Hotjar! It helps me understand how users behave on my site, what they need, and how they feel. I can quickly see what pages they're visiting, how much time they're spending on each page, and where they're clicking. This information is really helpful in optimizing my client's sites.

Pluspunten:

Hotjar is a great tool for understanding how users behave on your site: video tracking is the best part. By reviewing the videos I can see why customers abandon the shopping cart or why they don't scroll further down the blog.

Minpunten:

I would like to be able to isolate elements on the web page for individual analysis.

Luca
Founder in Italië
Online media, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Hotjar-A guarantee of quality

5,0 4 jaar geleden

Pluspunten:

Hotjar is incredibly easy to setup. The learning curve is basically flat. The product is cheap and has a great free version.

Minpunten:

It can slow down your website without you noticing it. Look at Google Developer Tools, the time to interactive value.

Reactie Hotjar

4 jaar geleden

Hey there Luca, Thanks so much for taking the time to leave us a review, we appreciate it! Brilliant to hear you find the tool easy to use. Following up your feedback on site speed - have you had a look at this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- On average the initialization of Hotjar has a minimal impact on the page being usable (around 0.01 seconds) and adds around 0.3 seconds to the overall page completion. In the article I link above we also dive into some more factors to consider about speed testing. Most importantly - we'd love to help if you're finding this is causing any issues at all! :) The team is available at [email protected] All best, Alex

Ahmed
Data analyst in VK
Farmaceutica, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

This tool is simply extraordinary for providing excellent UX to visitors of website

5,0 9 maanden geleden

Pluspunten:

Very easy to use and adopt the tool. Has many features that enable companies to provide better UX within a product page or website. The heatmaps feature and screen recording are a great way of understanding the pain points of the customers. This product is not really expensive which is another best thing. Collecting surveys from the users is another best thing to look at what people think of the website, which helps us tackle any issues that they have faced.

Minpunten:

Setting up forms is not very straightforward although it does provide great value. The support team is not the best.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Medische apparatuur, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great Way to Track Website Activity!

5,0 4 jaar geleden

Opmerkingen: Overall great experience! Really helps us see the functionality of our website through the eyes of the user.

Pluspunten:

Kind of crazy there's a service that exists that literally captures video of the user's time on your website! It's like a video recording of each session. We can see exactly where the mouse goes, and which landing pages they're going to, and where they last are before leaving our site

Minpunten:

Wish the recording gave us more info on the user. I know that's probably a violation of privacy, but it would be cool! That way we could reach out to them directly to see if they had any questions or needed help finding the right product

Crystal
Crystal
Marketing Content Developer in VS
Geverifieerde LinkedIn-gebruiker
Verzekeringen, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer
Bron: GetApp

Watch, Change, Improve, Repeat

5,0 6 jaar geleden

Pluspunten:

Stumbled across Hotjar after paying way too much with another company. Hotjar is the best thing on the market for price, hands-down. It is easy to use, easy to set up, and you can be recording users, generating heat maps, and collecting polls from day one. We used Hotjar primarily for recordings and polls. Recordings are crisp, easy to watch, and I love that you can add notes to the video WHILE you are watching. And then save those notes for other people on your team to see later. The polls feature is great. Many options for when the poll launches. Hotjar makes it easy to analyze your data, or export it and analyze it on your own.

Minpunten:

The only downside is that Hotjar cannot record what happens inside an iframe. Such a bummer if you really need to see how your users interact.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer
Bron: GetApp

Get to know how your viewers use your app.

5,0 3 jaar geleden

Opmerkingen: I use it to find out about the outcome of my UX/UI decisions.

Pluspunten:

The best feature of Hotjar is its core functionality therefore recording a whole users session so you can watch it later.

Minpunten:

Using Hotjar comes with some costs. First of all it costs money. It also slows down your website a little.

Reactie Hotjar

3 jaar geleden

Hi there, Thanks for taking the time to review Hotjar. I'm happy to hear that you enjoy our Recordings tools and use the insights to inform your UX/UI decisions. Hotjar has been designed to have minimal effect on your site's performance - you can read more about the topic here: https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site Thanks, Mike from Hotjar

Jonny
Jonny
PPC Exec in VK
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Powerful piece of kit

4,0 3 jaar geleden

Opmerkingen: Very positive, would highly reccomend as a tool to improve site performance and to influence testing. Gives you key insights and analysis on the pain points of your site and can also add questionaire features which give invaluable information on how people find using your site.

Pluspunten:

Laden with features to help you better understand how users are interacting with your website to aid optimisations and CRO testing.

Minpunten:

Against more expensive tools can feel like it lags behind in terms of UX, and the constant emails about trivial results can be tiresome to receive.

Reactie Hotjar

3 jaar geleden

Hi Jonny, Thanks so much for taking the time to review us. Great to hear Hotjar has helped you better understand how your users behave on your site and improve your site by doing so. We are always working on improving our UX and are looking forward to some exciting updates in 2020. We are always open to suggestions for improvement, so if you haven't done so already, please submit a suggestion via your Hotjar account under 'Suggest a Feature'. Best, Denis from the Hotjar team

Aniket
Co-Founder in Canada
Computersoftware, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Overwogen alternatieven:

We use Hotjar to manage customer experience

4,0 vorig jaar

Opmerkingen: Overall, Hotjar is a great tool to get necessary insights about customer use and journey.

Pluspunten:

The heatmap feature is critical and is something we use daily. The ability to quickly visualize how our website is being used is critical to refine it.

Minpunten:

The level of data given about visitors can sometimes be a little lacking when compared to other competitors.