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Over Supermetrics
Supermetrics is een tool voor rapportage en automatisering waarmee je al je PPC-, SEO- en sociale en web-analyticsgegevens op één plek kunt verzamelen.
The product is easy to use for data extraction. It helps generating reports in data studio much quicker and easier.
There are occasional bugs and glitches that can make it a little frustrating. Date ranges can occasionally jump around.
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Pricey, But Well Worth the Cost

One of the best tools to connect and extract data between tools
Pluspunten:
- Extract data from any tool - Our use case: Hubspot into Looker: The connector is very fast;- Query builder to build custom queries into your analytics
Minpunten:
- Need to pay extra for connectors that are not built into the basic plans
Great for Visualizing Data via Google Data Studio
Opmerkingen: I having been using Supermetrics for many years in my various marketing roles. I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations.
Pluspunten:
Pulling data with ease to Google Data Studio
Minpunten:
Paying extra for more data connectors and occasionally some connectors seem to pull in correct data.
A very good tool for any marketer or webanalyst
Opmerkingen: If you're serious about data-driven marketing, Supermetrics is a must-have plugin for Google Sheets. We use it for a lot of reports in our day-to-day job.
Pluspunten:
Supermetrics is a lifesaver for data-driven marketers. It seamlessly integrates with Google Sheets, allowing us to effortlessly pull in marketing and Google Analytics data. It's incredibly versatile, simplifying the data collection and reporting process.
Minpunten:
The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries. Additionally, occasional connectivity issues can be frustrating, but these are rare

Terrible customer service, refusing to refund a billing error
Opmerkingen: Problem with Supermetrics billing. This year, we were billed in error because of a miscommunication with the team. The entire year we have not used the service, not even once. Now, Supermetrics (PIC) is refusing to provide a refund for the fee that was charged. When you sign up for a service, you place trust in a company that any issue like this will be solved easily and fairly. And with many SAAS companies that is the case. However, with Supermetrics it's different. I am now sharing this experience in the hope my experience will help other customers to make a good decision and not use this service, but instead choose a company that puts customers first and will agree a refund in a clear case of mistake when the service was not used.
Pluspunten:
Functionality mathes what we were expecting
Minpunten:
Billing policy - unclear, some option for Auto-renew but it shows next to the previous year not the current year so easy to trick into a renewal in error. Customer service - when I approached with a problem, no energy to solve it [Sensitive Content ]and just pushing the problem around, refusing to solve and trying to drag terms out of the small print to support their inaction. Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page). General stupidity - for some reason they feel like clinging on to the $828 they owe us as a refund is somehow good for Supermetrics, when clearly taking advantage of a customer that shared their card details and placed trust in Supermetrics. Well now is the final chance for Supermetrics to put this right. I can't force them to provide a refund but I can ensure the story is shared in full detail so that other customers don't fall into this trap and that will no doubt be 100x more expensive to Supermetrics than treating us with respect and providing the due refund with a smile when we asked.
Reactie Supermetrics
2 jaar geleden
Hi David, Thank you for your feedback. We understand your frustration and apologize for your bad experience. We have reviewed your specific case and reached out to remedy the situation. We hope that we can come to an agreement that works for all parties involved. If you would like to share your experiences with us in more detail, we'd be happy to sit down and chat. Feel free to reach out to me directly at [email protected]. Best, Aleks
Eerder overwogen alternatieven:
Review on API
Opmerkingen: Great
Pluspunten:
Query builder, easy to authenticate and connect to any social networking accounts, adopter to connect BI tools
Minpunten:
Based on our requirement I found this tool a perfect solution
Eerder overwogen alternatieven:
Institutional reporting platform with a lot of public support but is not worth the price.
Opmerkingen: Look, Supermetics is good. It's a great solution for many people but for a small agency with only a couple of clients that just happened to have a significant adspend, it was sunsustainably expensive - Plus the prices have tripled across the course of a couple of years. Frankly, for what I needed it for, there are other SIGNIFICANTLY cheaper options out there. Supermetrics is like the Clickfunnels of reporting software. Eeryone is spruiking it to claim that sweet affiliate kickback money but is it the best solution? They've gotten away with charging way more up until smaller players come onto the scene and offer the same functionality at a fraction of the price. In my case, a lifetime deal for similar funstionality at one third of the monthly price of Supermetrics. I'll not be going back.
Pluspunten:
The setup is comprehensive, there's a bunch of handy templates, it makes reporting a breeze. Supermetrics is tight.
Minpunten:
Those eye watering price tags when you start spending any real budget.

Excellent Integration and data extraction
Opmerkingen: Its interface has what is necessary to reflect the data in a practical way, it saves a lot of time by not having to log in to each platform, I would recommend it for large companies that work with many platforms and need to process large amounts of data since it automates the reports and save time in the optimization of marketing campaigns.
Pluspunten:
It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it unifies the statistics from different platforms in one place, it is a useful tool if you work with Business Intelligence, all the information it extracts can be analyzed in data applications such as Tableau and Google data Studio.
Minpunten:
One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on.
Very good, but expensive.
Pluspunten:
Supermetrics is a complete tool to extract data from multiple sources. Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc.What I most like is the range of connects they have that differ from smaller competitors.
Minpunten:
I do not see any features missing for my use, but what I do not like is that they are way more expensive than other tools. You can't compare the prices, Supermetrics is really hard to afford, specially living outside US.

Supermetrics Review
Opmerkingen: Data from my promotional campaigns is easily integrated to provide analysis tools. Sometimes it is necessary to export the data to other data visualization software but this does not detract from the quality of the software.
Pluspunten:
very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools
Minpunten:
They should work to improve the support response time which I found a little long

Analyzing my marketing strategies efficiently
Opmerkingen: The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day work, and I've been able to save a significant amount of time that was previously spent trying to collect data from multiple sources.
Pluspunten:
What I love the most is the ease with which I can track and analyze my marketing data on a single platform and thanks to this tool, I can seamlessly connect to all my marketing data sources like Google Analytics, Facebook Ads and LinkedIn Ads, all in one place, which means I no longer have to spend hours trying to combine and analyze information from multiple sources.
Minpunten:
I have noticed that sometimes there can be issues with loading some data sources and also sometimes I would like a little more control and flexibility in the report templates.
Amateurish and Infuriating
Opmerkingen: Supermetrics doesn't fail to infuriate me on a daily basis. I use this software to make complex automatic reporting dashboards both internally and client-facing. I hate it. The more complex you make something, the more likely it is to fail. For simple things, this software has a wealth of options to use. The more complex you want to take things, the deeper you dive, the worse it looks.
Pluspunten:
It's the best software out there for what it does that i have found.
Minpunten:
Amateurish front-end, queries that fail without any alert, incompatible metrics, a general pain to use.
Forced a price increase during a period we already prepaid and then would not refund
Opmerkingen: We have used super metrics for years and it fails to load in data studio constantly then out of the blue they forced a price increase on us during a period we already prepaid and then would not refund when we cancelled. The price went from $65 to $382 per month which is a huge increase.
Pluspunten:
combining data from more than 50 google ads accounts
Minpunten:
Support and sales teams policies and procedures.
Good alternative for social media analytics and reporting
Pluspunten:
It allows you not only to report on your own social media accounts, but you can get public data on competitors profiles in platforms like Instagram and Facebook.
Minpunten:
Setup takes longer than other, more expensive, platforms in the market, and you want to save historic data, you need to use Google Sheets or other platform of your own.
The most essential data tool!
Opmerkingen: Supermetrics makes reporting much more convenient and approachable than it once was. Reporting typically takes our agency 3-5 days to complete, but this streamlines the process immensely.
Pluspunten:
The ability to create 1 report per client with cross-channel information instead of creating an intense spreadsheet network or multiple reports is essential to our business. Supermetrics is extremely helpful with data compilation and visualization for our clients.
Minpunten:
There are some features that are not the most user-friendly, but once you start experimenting more and getting used to the software, it becomes easier over time.

This tool is easy to use, powerful and great for collecting data!!
Pluspunten:
It is very easy to use and very fast to connect API data with super metrics. Marketing platform reporting can be automated by using Supermetrics. Reports can be scheduled and shared via email on daily or recurring basis.
Minpunten:
Supermetrics is quite expensive in comparison with other tool available in the market. There can be no more than one user can allowed to use this tool at one time.

Excellent Reporting with actionable insights
Opmerkingen: I was able to analyze different segment from all our marketing channels, automate reporting & prioritize tasks better.
Pluspunten:
This is without a doubt the best tool I've tested to compare & view data from different sources and it only gets better with time. - Perfect integration with all our marketing channels - Flexible reporting & automation (saves time) - Easy to use to create tables & dashboards
Minpunten:
- It's expensive (with all the extra add-ons ) - Gathering data takes time (from different API's)
I cannot live without Superhuman
Pluspunten:
single-handedly the most important software and time management tool
Minpunten:
mobile and web don't sync and could always use more shortcuts for working in different time zones
Supermetrics great for Marketing Analytics
Pluspunten:
Supermetrics is great to pull data from our marketing vendors. My team uses super metrics for google sheets as an important step in our etl process and well as reporting and visualization. The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing analytics is simpler process.
Minpunten:
My team uses supermetrics as a check against any unmatched data in our database. If no data comes up in the query, that means the check passed, however the supermetrics comes back as an error which can raise an unnecessary flag to our data engineering team.

Simplifying and empowering my marketing analytics
Opmerkingen: This tool has greatly simplified my marketing analytics by centralizing data from different platforms in one place. Now I can easily extract the data I need and generate custom reports in a matter of minutes.
Pluspunten:
What I like about this platform is its extensive integration with 80+ sales and marketing platforms. I no longer have to spend time and effort trying to extract data from different tools, everything is in one place. In addition, the is very easy to use, which allows me to generate reports and analysis quickly and efficiently.
Minpunten:
What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of time analyzing data, the price may be a bit high for some users, especially a small business or entrepreneur.
A bit difficult to use, but quite powerful
Opmerkingen: SuperMetrics makes reporting and deep analysis much quicker.
Pluspunten:
It's a simple idea executed well - any reporting service with an API, easily downloaded to a Google Sheet. For Google Search Console and Bing Webmaster Tools, it's invaluable. For other services such as Google Analytics, it can be a huge time-saver.
Minpunten:
There are occasional bugs and glitches that can make it a little frustrating. Date ranges can occasionally jump around.
One heck of a powerful tool
Pluspunten:
Gives me a lot of visibility that I did not have before.
Minpunten:
Sometimes a bit clunky with Google sheets with the refresh of current data but eventually it pans out.
Best Paid Data Import Tool for Google Data Studio
Opmerkingen: Currently the best in its field for out of network data imports.
Pluspunten:
Has the most data import options compared to its competitors. Metrics and features available for import were bare-bones but mostly what I clients needed.
Minpunten:
Limited features and only used in niche circumstances for data imports. Google could easily make their own native import tools.
Cheaper and better support options available
Opmerkingen: There are better options with proper customer support.
Pluspunten:
Easy to set up the free trial, many data sources available.
Minpunten:
The free trial can't be modified!! Basically I had to wait for the free trial to finish to stop pushing data to my Google Analytics account. Customer service replied "There is no way of modifying the free trial uploader configuration". Terrible. I had to follow up asking the date when that was expiring.

Tricky to set up and pricey but undeniably effective.
Pluspunten:
I can get all of my figures from all of my sources into a google sheet at predetermined intervals with just some initial set up.
Minpunten:
The initial set-up is rather awkward and it can be very difficult to work out what to fix if it stops working for whatever reason.
Supermetrics is a platform that is true to its name - It is 'super' in gathering data and metrics
Pluspunten:
The platform offers many different connectors - both for the source data and endpoint. It works nearly flawlessly, which was a major issue we had with other similar products - we ran into issues with all of them.
Minpunten:
It is very expensive and unlike other similar platforms there is no free option (with fewer capabilities).