Over Mixpanel

Mixpanel helpt bedrijven te analyseren hoe gebruikers communiceren, converteren en behouden blijven op verschillende apparaten - en vervolgens die gegevens te gebruiken om hun bedrijf te laten groeien.

Meer informatie over Mixpanel

Pluspunten:

You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Minpunten:

No advanced feature for email tracking, which adds the need of other tools for more detailed marketing campaigns.

Beoordelingen van Mixpanel

Gemiddelde score

Gebruiksgemak
3,9
Klantenservice
4,2
Functies
4,3
Waar voor je geld
4,0

Waarschijnlijkheid van aanbeveling

8,2/10

Mixpanel heeft een totaalscore van 4.5 van 5 sterren op basis van 96 gebruikersreviews op Capterra.

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Sushant K.
Sushant K.
Co-Founder in India
Geverifieerde LinkedIn-gebruiker
Schoolleiding, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Simple & effective product analytics tool

5 3 maanden geleden

Opmerkingen: Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

Pluspunten:

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

Minpunten:

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

Geverifieerde reviewer
Software Engineer in India
Geverifieerde LinkedIn-gebruiker
Computersoftware, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great Analytics tool for Decision Making

5 vorig jaar

Opmerkingen: It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

Pluspunten:

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Minpunten:

Sometimes we face issue in profiling of the users.

Hasin A.
Data Analyst in VS
Hoger onderwijs, 501-1.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

One of the best web analytics tools

3 4 jaar geleden

Opmerkingen: - Web analytics
- Mobile Analytics
- Marketing Attribution

Pluspunten:

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Minpunten:

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Nolan H.
Merch Analyst in VS
Detailhandel, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Mixpanel Review

5 3 maanden geleden

Opmerkingen: As an e-commerce retailer, it's imperative to have a solid engagement tracking software program. Mixpanel makes a solid product to help customize the different areas you want to focus on. For a retailer, seeing where our engagement stems from and how our customers are behaving onsite is vital to the success of our business. This tool offers so many customizable interfaces and is overall very intuitive to use and helps drive business in the right areas.

Pluspunten:

My favourite feature about Mixpanel is the ability t create and utilize funnels. By creating a vast array of funnels, it makes it possible to track how a customer interacts with the website and what steps they take to get to the end results. This is super helpful for pinpointing things like user drop-off. Where and why did they abandon their shopping session? How can we get more customers to complete their purchase thus increase demand? With Mixpanel you don't have to do any guesswork, just setup your specific funnels and the data is right there!

Minpunten:

It might just be me, but I find the event tracking dashboard can be a little convoluted at times.

Amit A.
Associate Product Manager in India
Computersoftware, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Awesome tool for In-depth Product Analytics!

5 6 maanden geleden

Opmerkingen: 1. Understanding the Drop-off & Conversion across different funnels in the product.
2. Measuring the product usage analytics across different plans to know the customers better.
3. To seek feature adoption by the users via usage analytics.
4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.

Pluspunten:

Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available. Overall a pleasant experience!

Minpunten:

No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again. No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.

Aleksandr S.
Aleksandr S.
Principal Software Engineer in VS
Geverifieerde LinkedIn-gebruiker
Computersoftware, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

There are a lot of analytics tools. This one does work.

5 9 maanden geleden

Opmerkingen: Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers.
It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

Pluspunten:

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights. Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading. Again. the documentation, examples and how-to's are very helpful. Mixpanel does not lose updates in most of the cases, but they might be delayed. Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted.

Minpunten:

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet. Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved. Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected. Latency sometimes is an issue. Price is a bit too high.

Aman K.
Aman K.
Business Analyst in India
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Go to tool for Dashboarding

5 6 maanden geleden

Opmerkingen: Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

Pluspunten:

This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

Minpunten:

There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

Francesco B.
Francesco B.
Chief Operating Officer in Italië
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Management of digital marketing

4 3 jaar geleden

Opmerkingen: It helped us manage the push and the DEM allowing us to do a / b testing and improve the performance of our instruments.

Pluspunten:

The ability to send push notification and DEM directly from the same platform. The constantly improved features and support assistance.

Minpunten:

The difficulty of implementation and the non-accuracy of data

Magnus O.
Magnus O.
Customer Service Team Lead in Nigeria
Geverifieerde LinkedIn-gebruiker
Publiceren, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

The best user tracking tool

4 2 jaar geleden

Opmerkingen: The experience has been great. Although, I requested a refund once and it took a while.

Pluspunten:

Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Minpunten:

Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

Moshe C.
QA in Israël
Juridische dienstverlening, 51-200 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Filter ability & Target

4 2 weken geleden Nieuw

Pluspunten:

Outstanding Filter parameters, with option to target very specific data.

Minpunten:

As I am still new to this tool, I guess its a little tricky and takes a bit of time to get used too.

Sapph L.
Marketing strategist in Canada
Professionele training en coaching, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Powerful, comprehensive tool to track and analyze user actions and behavior patterns

4 2 jaar geleden

Opmerkingen: It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Pluspunten:

Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Minpunten:

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

Geverifieerde reviewer
Advisory Board Member in Denemarken
Geverifieerde LinkedIn-gebruiker
Internet, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Data tool for more established companies

4 3 jaar geleden

Opmerkingen: When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.

Pluspunten:

Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.

Minpunten:

The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.

Robson P.
CTO in Brazilië
Computersoftware, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

MixPanel the best Software Analytics Tool

5 8 maanden geleden

Opmerkingen: We use MixPanel to measure all the resources of our Software. With the collected data, we set up visualizations and dashboards to make decisions in our product, and in our sales proccess, because we use MixPanel to tracking our Free Trial.
For Product Analytics, I do not doubt that the MixPanel is The best choice, even more, than we are a Startup and we have been counting on the startups program for some time.

Pluspunten:

Mixpanel interface is excellent. For anyone who works with software as a service, this tool is essential! Distinguished product teams use this tool. MixPanel have too many resources, all you need when the subject is Product Analytics you can do with Mixpanel. I'm CTO on [SENSITIVE CONTENT HIDDEN] and use at least once on a week MixPanel to taking product decisions.

Minpunten:

The initial configuration of data tracking is a bit complicated, especially if you want to evaluate everything that is possible. You will take some time to setup the events, mainly the custom events of you product. Of course you need to evaluate the points the make sense to track, and if you love data like I, I'm sure that you will want to track everything.

Matylda C.
Content Specialist in Polen
Geverifieerde LinkedIn-gebruiker
Computersoftware, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer
Bron: GetApp

Very easy to navigate and pull your data

5 3 jaar geleden

Pluspunten:

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Minpunten:

I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

Bhaumik S.
Product Manager in VS
Internet, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

All your product Analytics in One place

5 5 maanden geleden

Pluspunten:

Help us craft the best funnels to optimize product decisions

Minpunten:

Saving dashboards and retriving them sometimes acts wierdly

Shrishtee S.
Software Engineer in India
Informatietechnologie en -diensten, 5.001-10.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

An Exceptional Analytic Tool

5 11 maanden geleden

Opmerkingen: We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use features had made it stand out than other products in the market. I have been using this more for than six months now and not for once I faced any difficulties. It wasn't any arduous for me and I would suggest people who are looking for a great analytic tool to try this one.

Pluspunten:

Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.

Minpunten:

There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.

Zeeshan A.
Fraud Analyst in Pakistan
Computer- en netwerkbeveiliging, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Best Analytical tool

5 vorig jaar

Pluspunten:

Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Minpunten:

Pricing is too high. Should support dynamic dashboard support for reporting.

Maxim L.
Maxim L.
Co-Founder in VS
Geverifieerde LinkedIn-gebruiker
Computersoftware, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Tracking user behavior is a must but we're still figuring out Mixpanel

5 2 jaar geleden

Opmerkingen: We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

Pluspunten:

The new UI is really nice (visually), I love how graphs look like Mobile app is super snappy Integration is easy Automatic insights are actually useful

Minpunten:

Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category. Also, I somehow can not pin a flow-diagram to the dashboard or even save it

Fayssal J.
Fayssal J.
CEO in Tunesië
Geverifieerde LinkedIn-gebruiker
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

I use Mixpanel every single hour a day, 7 days a week and 365 days a year !

5 3 jaar geleden

Opmerkingen: It's the simplest way to track app usage.

Pluspunten:

Sign-up was too easy and the free tier is very generous. Installation was time consuming but this is mainly related to our codebase. Segment integration is working like a charm. The best app for setting up analytics for SaaS apps.

Minpunten:

Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

Geverifieerde reviewer
CEO in VS
Geverifieerde LinkedIn-gebruiker
Consumentendiensten, Zelfstandig ondernemer
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Basic analytics software for simple companies

4 2 jaar geleden

Opmerkingen: Overall this product was easy to integrate and use, but ultimately did not provide the level of detail needed to run a successful data-driven business.

Pluspunten:

This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Minpunten:

There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

Viktor G.
Co-founder, VP of Operations in Canada
Detailhandel, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

5 4 jaar geleden

Opmerkingen: Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors

Pluspunten:

-Incredible ability to send messages and emails with relatively no limitation -Very robust reporting on success and outcome of particular events coded into platform -AI and alerts activate on irregular activity -Very, very secure in keeping data safe -Many variables available to store and to track

Minpunten:

-Somewhat difficult for new users and for trainees to use -Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed) -Reports are a bit tricky to create

Geverifieerde reviewer
Co-Founder in VS
Geverifieerde LinkedIn-gebruiker
Informatiediensten, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Go-To Analytics

5 3 jaar geleden

Pluspunten:

Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.

Minpunten:

To be honest, I used to be quite upset with the pricing of this software but they have recently lowered the monthly costs and it is on-par with what I would expect to pay. Good job Mixpanel.

Ciprian P.
Senior PHP Developer in Ierland
Geverifieerde LinkedIn-gebruiker
Vastgoed, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer
Bron: GetApp

A great user research tool

5 2 jaar geleden

Pluspunten:

A great user research tool for generating highly-targeted audiences and identifying user activity on-site. If properly set up on a high traffic site, it can separate valuable traffic from noise in less than 30 days.

Minpunten:

Events get registered a bit late or not at all. This issue might be fixed now.

Ayoub K.
Ayoub K.
Marketing Lead in Marokko
Geverifieerde LinkedIn-gebruiker
E-learning, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Hard to use at the beginning but it's a great tool after all

4 12 maanden geleden

Opmerkingen: it remains a good and affordable tool after all i wish if they can approve their features more

Pluspunten:

Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell

Minpunten:

rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly

Tiago O.
Tiago O.
Inbound Manager in Brazilië
Geverifieerde LinkedIn-gebruiker
Computersoftware, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Event tracking platform

5 3 jaar geleden

Opmerkingen: My product team is heavy user. Being in the Marketing team, I appreciate the reports we get from it, they really provide a deeper understanding of what our customers actually do with our product

Pluspunten:

It allows my product team to track the use and outcomes from each part of our platform. It's a must have for our product owners.

Minpunten:

I can't really tell, as I'm not involved in the implementation, but my team says it could be made easier with a more intuitive set of features