--- description: Ontdek de plus- en minpunten van AppsFlyer en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: AppsFlyer - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Mobile analytics software](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer) # AppsFlyer Canonical: https://www.capterra.nl/software/156811/appsflyer Pagina: 1 / 7\ Volgende: [Volgende pagina](https://www.capterra.nl/software/156811/appsflyer?page=2) > Platform voor analyse en toewijzing van mobiele marketing dat hulpmiddelen biedt voor het meten, volgen en optimaliseren van mobiele marketingcampagnes. > > Oordeel: score van **4.5/5** door 138 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt AppsFlyer? App-eigenaren, UA-managers, campagnemanagers, mobiele marketingmanagers, BI-managers en ontwikkelaars in alle sectoren en regio's in het digitale ecosysteem. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.5/5** | 138 Reviews | | Gebruiksgemak | 4.5/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.3/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.3/5 | Gebaseerd op alle reviews | | Functies | 4.4/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: AppsFlyer - **Locatie**: San Francisco, VS - **Opgericht**: 2011 ## Commerciële context - **Beginprijs**: US$ 0,00 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proef) - **Doelgroep**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Chinees, Engels, Frans, Japans, Koreaans, Portugees, Russisch, Spaans - **Beschikbare landen**: Argentinië, Australië, België, Brazilië, Canada, Chili, China, Colombia, Denemarken, Duitsland, Filipijnen, Finland, Frankrijk, Gibraltar, IJsland, Ierland, India, Indonesië, Israël, Italië en 21 meer ## Functies - A/B Testing - Accountwaarschuwingen - Campagneanalytics - Campaign tracking - Cohortanalyse - Conversies bijhouden - Customer journey mapping - Dashboard - Doelgroeptargeting - Gegevensverzameling via meerdere kanalen - IP-blokkering - In-apps-gebeurtenissen bijhouden - Multi-Channel Attribution - Multi-Touch Attribution (MTA) - Personalisatie - Prestatiemeetwaarden - ROI Tracking - Rapportage en analyse - Retenties bijhouden - Toewijzing via meerdere kanalen - Toewijzingsmodellering - Toezicht op activiteiten - Websiteanalyse - Zoeken/filteren ## Integraties (9 in totaal) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [Mobile analytics software](https://www.capterra.nl/directory/30936/mobile-analytics/software) ## Gerelateerde categorieën - [Mobile analytics software](https://www.capterra.nl/directory/30936/mobile-analytics/software) - [Klikfraude software](https://www.capterra.nl/directory/31327/click-fraud/software) - [Marketing analyse software](https://www.capterra.nl/directory/31018/marketing-analytics/software) - [Conversie-attributie software](https://www.capterra.nl/directory/31081/marketing-attribution/software) - [Mobile marketing software](https://www.capterra.nl/directory/31308/mobile-marketing/software) ## Alternatieven 1. [Adobe Analytics](https://www.capterra.nl/software/169942/adobe-analytics) — 4.5/5 (237 reviews) 2. [Jira](https://www.capterra.nl/software/19319/jira) — 4.4/5 (15378 reviews) 3. [CTM](https://www.capterra.nl/software/152004/call-tracking-software) — 4.7/5 (158 reviews) 4. [Dreamdata](https://www.capterra.nl/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 5. [Marketo Engage](https://www.capterra.nl/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) ## Reviews ### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5 > **Milorad** | *6 augustus 2024* | Publiceren | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. > > **Minpunten**: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. > > I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. ----- ### "My AF Experience" — 4.0/5 > **Rehmath** | *6 augustus 2024* | Marketing en reclame | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Data Visualization is the best on AppsFlyer > > **Minpunten**: Raw data exports are only available for 90 days > > AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets. ----- ### "comfort platform" — 3.0/5 > **Angélica** | *5 augustus 2024* | Financiële dienstverlening | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: i like the platform beacause for me is very easy follow the events. > > **Minpunten**: sometines the package of conversions is very limit and expensive > > is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app ----- ### "Volkan Yurtoz - Appsflyer Review" — 4.0/5 > **Geverifieerde reviewer** | *5 augustus 2024* | Informatietechnologie en -diensten | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: I like most about Appsflyer’s OneLink. It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance. I > > **Minpunten**: Appsflyer’s complexity and lack of a dark theme make it less user-friendly, posing challenges in navigation and causing eye strain during extended use. > > I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use. It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs. Compared to other MMP tools its additional features set it apart. However I believe the reporting section needs improvement. I can't always retrieve the data I want dynamically and simply. ----- ### "Excellent attribution partner to boost your marketing campaigns." — 4.0/5 > **Carla Daniela** | *31 juli 2024* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and customer support. > > **Minpunten**: Be able to view more data from the dashboard without having to download a raw data report. For example, in the case of Apple Search ads, it would be convenient to see the attribution of events to keywords directly from the overview. > > I use AppsFlyer every day to optimize campaigns in paid channels, as well as to report weekly and monthly reports, retention analysis, among other things. ----- Pagina: 1 / 7\ Volgende: [Volgende pagina](https://www.capterra.nl/software/156811/appsflyer?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/156811/appsflyer) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | ----- ## Gestructureerde gegevens