--- description: Ontdek de plus- en minpunten van AppsFlyer en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: AppsFlyer - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Mobile analytics software](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer) # AppsFlyer Canonical: https://www.capterra.nl/software/156811/appsflyer Pagina: 1 / 7\ Volgende: [Volgende pagina](https://www.capterra.nl/software/156811/appsflyer?page=2) > Platform voor analyse en toewijzing van mobiele marketing dat hulpmiddelen biedt voor het meten, volgen en optimaliseren van mobiele marketingcampagnes. > > Oordeel: score van **4.5/5** door 138 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt AppsFlyer? App-eigenaren, UA-managers, campagnemanagers, mobiele marketingmanagers, BI-managers en ontwikkelaars in alle sectoren en regio's in het digitale ecosysteem. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.5/5** | 138 Reviews | | Gebruiksgemak | 4.5/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.3/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.3/5 | Gebaseerd op alle reviews | | Functies | 4.4/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: AppsFlyer - **Locatie**: San Francisco, VS - **Opgericht**: 2011 ## Commerciële context - **Beginprijs**: US$ 0,07 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proef) - **Doelgroep**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Chinees, Engels, Frans, Japans, Koreaans, Portugees, Russisch, Spaans - **Beschikbare landen**: Argentinië, Australië, België, Brazilië, Canada, Chili, China, Colombia, Denemarken, Duitsland, Filipijnen, Finland, Frankrijk, Gibraltar, IJsland, Ierland, India, Indonesië, Israël, Italië en 21 meer ## Functies - A/B Testing - Accountwaarschuwingen - Campagneanalytics - Campaign tracking - Cohortanalyse - Conversies bijhouden - Customer journey mapping - Dashboard - Doelgroeptargeting - Gegevensverzameling via meerdere kanalen - IP-blokkering - In-apps-gebeurtenissen bijhouden - Multi-Channel Attribution - Multi-Touch Attribution (MTA) - Personalisatie - Prestatiemeetwaarden - ROI Tracking - Rapportage en analyse - Retenties bijhouden - Toewijzing via meerdere kanalen - Toewijzingsmodellering - Toezicht op activiteiten - Websiteanalyse - Zoeken/filteren ## Integraties (9 in totaal) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [Mobile analytics software](https://www.capterra.nl/directory/30936/mobile-analytics/software) ## Gerelateerde categorieën - [Mobile analytics software](https://www.capterra.nl/directory/30936/mobile-analytics/software) - [Klikfraude software](https://www.capterra.nl/directory/31327/click-fraud/software) - [Marketing analyse software](https://www.capterra.nl/directory/31018/marketing-analytics/software) - [Conversie-attributie software](https://www.capterra.nl/directory/31081/marketing-attribution/software) - [Mobile marketing software](https://www.capterra.nl/directory/31308/mobile-marketing/software) ## Alternatieven 1. [Jira](https://www.capterra.nl/software/19319/jira) — 4.4/5 (15312 reviews) 2. [CTM](https://www.capterra.nl/software/152004/call-tracking-software) — 4.6/5 (150 reviews) 3. [Dreamdata](https://www.capterra.nl/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 4. [Looker](https://www.capterra.nl/software/169053/looker) — 4.5/5 (282 reviews) 5. [Adobe Analytics](https://www.capterra.nl/software/169942/adobe-analytics) — 4.5/5 (236 reviews) ## Reviews ### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5 > **Milorad** | *6 augustus 2024* | Publiceren | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. > > **Minpunten**: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. > > I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. ----- ### "My AF Experience" — 4.0/5 > **Rehmath** | *6 augustus 2024* | Marketing en reclame | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Data Visualization is the best on AppsFlyer > > **Minpunten**: Raw data exports are only available for 90 days > > AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets. ----- ### "comfort platform" — 3.0/5 > **Angélica** | *5 augustus 2024* | Financiële dienstverlening | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: i like the platform beacause for me is very easy follow the events. > > **Minpunten**: sometines the package of conversions is very limit and expensive > > is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app ----- ### "Very trustworthy" — 5.0/5 > **Alex** | *5 januari 2026* | Computergames | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions. > > **Minpunten**: AppsFlyer is a great tool, but it is a bit more expensive than some of the competitors. But it is consider the gold standard. > > I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers. It is our source of truth for marketing mobile games. ----- ### "AppsFlyer as an Attribution Tool" — 4.0/5 > **Sachit** | *30 juli 2024* | Financiële dienstverlening | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: AppsFlyer has strong functionalities when it comes to attribution and analytics. It also provides rich feature such as fraud detection and data locker. > > **Minpunten**: AppsFlyer is costly and demands a premium over it's rivals. > > We are very satisfied with the features that AppsFlyer provides and feel that the tool adds real value to our marketing stack. ----- Pagina: 1 / 7\ Volgende: [Volgende pagina](https://www.capterra.nl/software/156811/appsflyer?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/156811/appsflyer) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | ----- ## Gestructureerde gegevens