Over Emarsys

Emarsys biedt digitale marketingleiders en bedrijfseigenaren het enige omnichannel platform voor klantenbinding dat is gebouwd om bedrijfsresultaten te versnellen.

Meer informatie over Emarsys

Pluspunten:

Niet beschikbaar

Minpunten:

Niet beschikbaar

Beoordelingen van Emarsys

Gemiddelde score

Gebruiksgemak
3,9
Klantenservice
4,7
Functies
3,9
Waar voor je geld
3,9

Waarschijnlijkheid van aanbeveling

7,9/10

Emarsys heeft een totaalscore van 4.1 van 5 sterren op basis van 8 gebruikersreviews op Capterra.

Reviews filteren (8)

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Geverifieerde reviewer
Director of Marketing and IT in VS
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

A solid eCommerce ESP

5 2 jaar geleden

Opmerkingen: Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP.

Pluspunten:

Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design.

Minpunten:

The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution.

Geverifieerde reviewer
Marketing Manager in VK
Geverifieerde LinkedIn-gebruiker
Vertalingen en lokalisatie, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Emarsys is great, if you know how to use it. It has a lot of strengths... but

4 11 maanden geleden

Opmerkingen: Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system.

Pluspunten:

It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn.

Minpunten:

The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team.

Rachel B.
PCp in VS
Marktonderzoek, 201-500 werknemers
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Did not come through on what was promised

2 3 jaar geleden

Pluspunten:

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide.

Minpunten:

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect.

Geverifieerde reviewer
Senior Director of Ecommerce in VS
Geverifieerde LinkedIn-gebruiker
Kleding en mode, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Very Robust CRM and ESP

5 3 jaar geleden

Opmerkingen: We were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed us to pull in customer behavioral data from our physical stores. Emarsys has been a great solution for this.

Pluspunten:

We are able to view both our online and offline customer behavior and sales data in one place, which is critical to get a complete customer view. It's pretty easy to build emails using the drag and drop templates, I was able to get up and running in a day with little training. Also, shoutout to our account manager. She has been amazing and super helpful!

Minpunten:

Building an email automation can be tricky. If you want to use the same email for multiple sends, you have to create duplicates of the email. If you don't, and you try to add the same email to the automation workflow, it automatically duplicates the email and then it gets difficult to keep track of which email is which if you have to go back and make edits. Figuring out how this worked took a lot of time!

Sebastian R.
Sebastian R.
Media Market Development Manager in Duitsland
Geverifieerde LinkedIn-gebruiker
Mediaproductie, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

An outstanding E-marketing Tool

4 3 jaar geleden

Opmerkingen: We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.

Pluspunten:

First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node ​​programming), powerful marketing automation can be created.

Minpunten:

Sometimes the WebDokumentation is a bit tricky:-)

Christian E.
Christian E.
Team Lead CRM in Duitsland
Geverifieerde LinkedIn-gebruiker
Groothandel, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great and easy to use tool - not only Newsletters anymore

4 3 jaar geleden

Opmerkingen: Great tool, easy to use and I like that they are always bringing new features and channels.

Pluspunten:

- easy to oboard new users (good interface) - powerful automation center, easy to set up trigger campaigns - they are adding new channels (onsite, browser push, direct mailings) - responsive customer service team

Minpunten:

- feature requests take a long time to be implemented - extra costs for some minor tasks (like changes to the template or data exports)

Geverifieerde reviewer
Student Consultant in VS
Geverifieerde LinkedIn-gebruiker
Duurzaamheid en milieu, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

email marketing expert

4 3 jaar geleden

Opmerkingen: I worked with Emarsys while building email campaigns for ebay for their US, UK and Germany customers. It was at that time on of the most versatile and easy to use applications. It can handle high volumes of email campaigns and can store campaigns for future references.

Pluspunten:

ease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building, campaign monitoring gets very easy. Developer can use dummy data to do a dry run and can check the efficiency of an email with different devices- android, apple, windows, Linux or Unix and with different screen resolutions.

Minpunten:

Limited features, cannot track the clicks, HTML editor is very basic, customer care is limited

Sean C.
CEO in VS
Financiële dienstverlening, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Finally, software that does what they sell you

5 4 jaar geleden

Pluspunten:

There have been a lot of companies out there that claimed to solve 1:1 marketing, and all have fallen short. Emarsys is a rare platform that enables B2C companies to finally have a platform that the B2B world has had for a long time.

Minpunten:

The implementation time is pretty long. However, it's to be expected with a marketing channel as complex as B2C 1:1 email marketing.