Helpt Nederlandse bedrijven al 15 jaar
bij het vinden van de juiste software

Over SpyFu

Trefwoord- en PPC-onderzoeksoplossing om je te helpen concurrenten te overtreffen, je rankings te volgen en webverkeer te vergroten.

Meer informatie over SpyFu

Pluspunten:

The platform is able to pull quite a bit of data around competitors' adwords campaigns and can streamline competitive analysis for marketers.

Minpunten:

I can pay for it once, use it extensively for analysis and than close the account. I don't see why I should keep it longer.

Beoordelingen van SpyFu

Gemiddelde score

Gebruiksgemak
4,4
Klantenservice
4,3
Functies
4,3
Prijs-kwaliteitverhouding
4,3

Waarschijnlijkheid van aanbeveling

8,3/10

SpyFu heeft een totaalscore van 4,5 van 5 sterren op basis van 143 gebruikersreviews op Capterra.

Heb je SpyFu eerder gebruikt?

Deel je ervaringen met andere softwarekopers.

Reviews filteren (143)

Hasan
Hasan
Marketer in Canada
Geverifieerde LinkedIn-gebruiker
Computersoftware, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

Essential tool for PPC campaigns

5,0 2 jaar geleden

Opmerkingen: Keyword research and PPC info have been a real breeze as it allows you to spy on your competitors and makes it very easy to come up with initial keywords.

Pluspunten:

They've done a great job in making an affordable, effective tool. The amount of features you have access to, even without a premium subscription is mental. One of the best tools you can use, no matter if you're new to PPC campaigns, or if you have years of experience.

Minpunten:

The data on some of the niche markets and low-volume keywords can be very limited. Other than that, there's not much to complain about.

Reactie SpyFu

2 jaar geleden

Thank you for your kind words, Hasan! We love hearing about your experience with the free and paid tool, as well as your work in PPC research.

Neil
Director in VK
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

SpyFu is exceptional for the SMB or small agency

4,0 7 maanden geleden

Opmerkingen: Excellent experience, for price and functionality it is a MUST buy

Pluspunten:

Organic and Paid data sets, both for own client base and competitor analysis. Trusted data and an exceptional snapshot of the digital landscape.

Minpunten:

Some of the Paid Ads data is a little off. If my own data for clients is off then it leaves open to debate the accuracy of competitor data.

Reactie SpyFu

6 maanden geleden

Thank you for sharing your review of SpyFu! We appreciate the superb rating and feedback.

Lairs
Lairs
Marketing Director in VS
Geverifieerde LinkedIn-gebruiker
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

It's meh

3,0 5 jaar geleden

Opmerkingen: i think it's worth the free trial but I'd recommend trying out competition before buying

Pluspunten:

It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.

Minpunten:

I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do.

Anil
Marketing Executive in Turkije
Marketing en reclame, 5.001-10.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Competitor Analysis with SpyFu

4,0 2 jaar geleden

Opmerkingen: I used SpyFu to track keyword and report them to my customer. Also I used SpyFu to understand market behaviour and search volume to drive my marketing strategy.

Pluspunten:

It is easy to use SpyFu for SEO perpective to understand your competitors and marketing strategy. It gives smooth data and fresh one.

Minpunten:

SpyFu is helpful tool for SEO, but it should has more feature for understand market analysis and SEO data.

Reactie SpyFu

2 jaar geleden

Thank you for your review, Anil. We are happy to be a part of your keyword research.

Fernando Adrian
Fernando Adrian
systems engineer in VS
Geverifieerde LinkedIn-gebruiker
Internet, Zelfstandig ondernemer
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Good tool but needs a little more

4,0 3 jaar geleden

Opmerkingen: It's a good tool, but for my specific needs I couldn't replace SEMRush

Pluspunten:

It is a good tool, it has what you need to do a good research on competencies and search for keywords. and it is much cheaper than most tools.

Minpunten:

The reports in the basic version are quite limited.

Reactie SpyFu

3 jaar geleden

Thank you for sharing your review, Fernando! Glad to hear that we have become part of your keyword research toolset.

Klemen
Klemen
Lead Consultant in Slovenië
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Arguably best competitor analysis software

5,0 2 jaar geleden

Opmerkingen: It allows me to discover all competitors KWs with one click. that save me ton of time.

Pluspunten:

SpyFU can discover, for which KWs a competitor ranks. I can get chart with all KWs, estimated clicks, estimated traffic worth, etc.

Minpunten:

I do not trust 100% KW difficulty. I crosscheck KW difficulty with SemRush.

Reactie SpyFu

2 jaar geleden

Thank you for your review, Klemen! Glad to see that you're able to work more efficiently with our tool set. Thanks for making us part of your strategy!

Melanie
Melanie
Founder in VS
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

One of the Better Keyword Tools I Make Regular Use Of

5,0 5 jaar geleden

Opmerkingen: In terms of helping to give SEO clients an edge it's a great tool, and its lead gen capabilities are excellent as well. It's a 'stay in the toolbox' software when I have trialed and tried out many more that have long since been retired.

Pluspunten:

The volume of information that can gathered. Not only can you track competitor keywords but it's an excellent prospecting tool for lead gen, which is a lesser known aspect of the software. The relative ease of use is another bonus, the reports and dashboards are a lot clearer and easier to use than many of the other SEO tools I use/have used.

Minpunten:

It's a bit pricey, but it has proved itself in terms of ROI from both improved SERPS positioning and lead generation. Customer service could be a little better too.

Reactie SpyFu

5 jaar geleden

Thanks for taking time to share a review, Melanie! I hope we can wow you in the future should you need any customer support. We're available via live chat on our site and email, with Facebook messages, and Twitter giving an assist. We love to hear that you're getting a lot out of the tool. Right on!

Giorgi
Giorgi
Lead Customer Care in Litouwen
Geverifieerde LinkedIn-gebruiker
Tabak, Zelfstandig ondernemer
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Full of actionable information for SEO!

5,0 6 jaar geleden

Opmerkingen: Overall, this is a very good first-to-go-to tool when you start a project to see how the existing competitors are doing and then accordingly create the strategy. Though, not only for the starting project, but can also be used for existing project analysis. It helped with analyse to see the loopholes that were harming rankings lots of time.

Pluspunten:

This is the best SEO analysis tool out there when it comes to watching what's the SEO market's current situation to understand how to start optimizing your website for the best possible start. Before launching any website or project, SpyFu is one of the first tools I go to to analyze the competitors, where they spend money, how are their currenty rankings, what keywords they use or rank for, etc. I sometimes even use its backlinks checker of the competitors with Ahrefs and while cross checking it always gives the reliable data. What's more, the reporting section or the reports itself are very good. They are intuitive and very easy to understand, which makes it easy to present to third-party who doesn't understand much of SEO. Makes life easier!

Minpunten:

A bit more flexibility on the data aggregation in reports would be good. Also, it would be awesome if the developers focused on the local research slightly more.

James
James
Digital Marketing Manager in VS
Geverifieerde LinkedIn-gebruiker
Computersoftware, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Best research tool for PPC out there!

5,0 3 jaar geleden

Opmerkingen: Positive overall. My favorite tool is the PPC reasearch section and the organic keywords that are about to break onto the 1st page reports. I once reached out to support with a question and they noticed I was local to their office and invited me to come to a party they were hosting! Awesome company!

Pluspunten:

This is my GO TO tool for PPC research and analytics on ourselves and our competitors. It even competes with SEMrush in other areas like organic and SEO analytics. Really cool company with a really powerful product.

Minpunten:

It can be a little pricey for the paid account, but it's totally worth it. Sometimes the PPC competitive data is substantially off - never have known why, but you just compensate for it and it's fine.

Reactie SpyFu

3 jaar geleden

We're glad to be a part of your PPC research. We appreciate all of your feedback. It's helpful to hear from customers about what's working well and what can improve. Thank you for the kind words and for taking the time to write a review!

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Essential Tool for knowing your Market keywords

5,0 9 maanden geleden

Pluspunten:

To gain insight into the market. Essential Tool for knowing your Market keywords and would recommend SpyFu for anyone in the marketing field.

Minpunten:

UI and limitations with region searches.

Reactie SpyFu

9 maanden geleden

Great to see how you're putting SpyFu to use. Thanks for the excellent review!

James
Founder in VS
Financiële dienstverlening, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Great SEO tool for the price - gives you great data on competitors

4,0 6 jaar geleden

Opmerkingen: I've been able to gain an edge over my competition by seeing what they're doing and what's working. I've also been able to build a list of negative keywords to avoid paying for needless clicks in my PPC campaigns.

Pluspunten:

I think this is one of the best SEO tools out there for competitive research. It gives you actionable data on what your competitors are doing online, including the keywords they're targeting. I've found that the data SpyFu gives you is fairly accurate and if you use it, it's fairly easy for it to pay for itself. I use it to find out who is bidding on what keywords and what they're doing with their paid campaigns. For example, if I find a company that has spent a ton of money on a particular keyword over a long period of time, I know it's profitable for them and it's worth checking out.

Minpunten:

I'm not a fan of their lead generation tool because it doesn't filter out as many businesses as I'd like. I also think that they should offer better keyword ranking tools, such as segmenting based on search engine. For example, you might rank #1 in Bing for a certain keyword and #2 in Google. This would be helpful information to know so you can focus on the appropriate traffic source.

Lorenzo
CEO in VS
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Great PPC Research

5,0 3 jaar geleden

Opmerkingen: I was excited using this software. Alarmist made me want to focus on building PPC campaigns instead of websites.

Pluspunten:

I couldn’t believe the amount of great keywords I was finding and ease of use inside of their system.

Minpunten:

I just couldn’t afford the $100/month although if I was a dedicated PPC management company it would be a no brainer.

Reactie SpyFu

3 jaar geleden

Thank you for writing a review of SpyFu! I'm glad you were able to find so much during your time using the tool. If you'd like to come back, ask us about the $39/month basic plan that might help. Similarly, you can still use SpyFu for free anytime for as long as you'd like. Our free version has limited results but lets you continue to find some helpful keywords.

Vishal
Content Writer in India
Informatietechnologie en -diensten, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Great competitor analysis tool

4,0 2 jaar geleden

Opmerkingen: Overall, I am really happy with the app. I often use it to peek into what my competitors are ranking for and to find keyword gaps.

Pluspunten:

I really love the way the app presents the common ranking keywords amongst the competitors and helps disovering unused keywords. Just amazing! The backlink analysis is also helpful.

Minpunten:

Sometimes, we may get logged out of the account while performing certain tasks. It can be embarrassing at times.

Reactie SpyFu

2 jaar geleden

Thank you for sharing your review of SpyFu, Vishal! We love hearing that content writers are finding specialized advantages from the tool.

Sharifah
Owner in VS
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Nothing Like Being Able to Spy on the Competition

5,0 5 jaar geleden

Opmerkingen: I have a wonderful experience with SpyFu. It changed my life for the better.

Pluspunten:

With SpyFu I can see what my competition is doing and not have to recreate the wheel. SpyFu makes adding keywords and advertising campaigns a snap.

Minpunten:

I really love this software. There are some in the industry that try to compete but this one is by far the best.

Meredith
Production Manager in VS
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Essential for Staying In-the-Know with Your Competition

5,0 2 jaar geleden

Pluspunten:

The ability to do in-depth research on our clients' competitors allows us to recommend solid strategies to our clients that are affective in generating leads and fulfilling our responsibilities as their marketing partner. The keyword information is particularly helpful for planning out campaigns for SEO purposes.

Minpunten:

The only thing I dislike about SpyFu is that sometimes the results of predicted PPC spend isn't accurate compared to the actual spend. We know that it's in the ballpark, but take it with a grain of salt.

Reactie SpyFu

2 jaar geleden

Thank you for your review, Meredith! We're happy to be a part of your competitive strategy process.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Detailhandel, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Excellent research tool

5,0 2 jaar geleden

Pluspunten:

One of the most useful features of SpyFu is its ability to locate longtail keywords and determine whether they are worth advertising for. If you use it correctly, it can save you a lot of time and provide your ideas for questions that people are asking with that phrase in their search query.

Minpunten:

If the PPC data were a little more current, I'd be happy. The information looks to be a month out of date. A real-time view of what our competitors are up to would be great.

Reactie SpyFu

2 jaar geleden

Thank you for sharing your feedback about our tool!

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Computersoftware, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Simply amazing competitor research tool

5,0 5 jaar geleden

Opmerkingen: Spyfu has been been an important tool in setrting up and maintaining many client projects. We utilize the research tools on a weekly if not daily basis. Highly recommended for the price.

Pluspunten:

Very easy to find out what keywords that my competitors are organically ranking for or paying for. Also a great tool for finding competitor backlinks. The shared keywords featur is also nice to see how I stand along with my competitors.

Minpunten:

I find that the competitors recommended by Spyfu are not always that accurate, it is best to do research against the competitors you have already identified. Local research is also a little bit light unless you are researching a major metropolitan.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Openbare veiligheid, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Great introduction to keywords

4,0 4 jaar geleden

Opmerkingen: I really enjoy my experience with Spyfu. It's not a program you can just start using. It will take time and energy to understand fully what it's capable of and how it can help you accomplish your goals.

Pluspunten:

There is so much the software can do for you. I love the guesswork it takes out of trying to decide what your competitors may be doing.

Minpunten:

There are too many options sometimes and they are not all explained very well. It would be helpful to have some training classes to really get the most out of what this software will do for you.

Reactie SpyFu

4 jaar geleden

Thank you for your review of SpyFu! Competitive intelligence is such an important part of search marketing. Glad to hear you're getting strong insights from it. Just a quick tip, feel free to reach us on live chat if you would like a one-on-one demo to get up to speed even better.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Telecommunicatie, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Good Competitive Metrics.

4,0 6 jaar geleden

Pluspunten:

Good Reporting tool on overall visibility.

Minpunten:

Not as robust as some of the other paid tools like SEM Rush of Moz. You can get alot of this data directly out of Analytics and Adwords.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

This is a great research tool for marketers - tons of info

5,0 6 jaar geleden

Pluspunten:

I love the "kombat" mode that gives you an idea of how competitors stack up and also provides you with unique things they are doing (i.e. keywords they rank for that you don't)

Minpunten:

Sometimes you have to run multiple reports to get the info you want across competitors as there are limits on how many you can compare at once.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

SpyFu is a Ninja

5,0 5 jaar geleden

Opmerkingen: When my clients absolutely, positively, have to have the best data to succeed, my "goto" is SpyFu

Pluspunten:

SpyFu is outstanding. It has a combination of the best keyword info out there along with the best data presentation. It has a huge database, and really gives you insight into how keywords perform and how to market with them. It shows you adwords versions too so you can know what the "best in class" are doing. I highly recommend SpyFu. I use it for my clients regularly.

Minpunten:

I really can't think of anything I don't like about it.

Reactie SpyFu

5 jaar geleden

Thanks for the kind words! We're big fans of learning from the "best in class" and sharing that info with smaller businesses. Glad it's working well for you!

John
CEO in VS
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

We use SpyFu for SEO keyword tracking and reporting.

5,0 7 jaar geleden

Pluspunten:

Great user interface, depth of content reporting. They have a lot of features for people looking for in-depth SEO reports.

Minpunten:

SaaS platform so not a ton of individualized customer support. The PPC estimates are not very accurate, but they are directionally correct.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

The Best Way to Spy on Competitors

5,0 3 jaar geleden

Opmerkingen: Competitor research. It reveals golden advertisements and backlinks.

Pluspunten:

The best keyword analysis platform on the market. Interface is clean and intuitive. Allows me to find my competition's golden links.

Minpunten:

My biggest concern? If the competition starts spying on me with it, my secrets will be revealed. It's kind of like an SEO nuclear weapon...super powerful, but you only want it in your hands.

Reactie SpyFu

3 jaar geleden

Wow! Those are incredible words. We're thrilled to be on the receiving end of them. We are happy to hear that you're getting great insights from our platform. Thank you for sharing your review!

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Valuable Tool

4,0 5 jaar geleden

Opmerkingen: A valuable asset to our tool set.

Pluspunten:

SpyFu looks at things slightly differently to other tools I use. This makes it a valuable asset when taking a holistic approach top SEO.

Minpunten:

The interface isn't quite as intuitive as it could be, but once you have taken the time to learn the ins and outs it will begin to pay off.

Aaron
Aaron
Web Developer/Ecommerce Strategist in VS
Geverifieerde LinkedIn-gebruiker
Groothandel, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

I cant live without SpyFu. I feel like Im cheating!

5,0 6 jaar geleden

Pluspunten:

History of your closest competitor's ad text AND data showing what worked for them and what didn't? Yes please! I print weekly reports to easily prove SEO progress.

Minpunten:

The biggest issue is exporting graphs and charts. Only the data is exported. Its a little sluggish at times too.