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Over Serpstat

SEO/PPC, Rank Tracking, Site Audit, JS rendering, Zoekwoordenonderzoek, Concurrent Analytics, Backlinkanalyse, Clustering, AI.

Meer informatie over Serpstat

Pluspunten:

Just uncover keywords you need and build effective content as a result. SEO step by step like a Pro.

Minpunten:

Completes my checklist didn't find any thing missing has of now.

Beoordelingen van Serpstat

Gemiddelde score

Gebruiksgemak
4,4
Klantenservice
4,6
Functies
4,5
Prijs-kwaliteitverhouding
4,7

Waarschijnlijkheid van aanbeveling

8,7/ 10

Serpstat heeft een totaalscore van 4,7 van 5 sterren op basis van 169 gebruikersreviews op Capterra.

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Reviews filteren (169)

Valeriia
Valeriia
BDM in Oekraïne
Geverifieerde LinkedIn-gebruiker
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

The essential tool for our SEO

5,0 2 jaar geleden

Opmerkingen: We can perform very deep SEO research with its many awesome tools, such as Keyword Research, Backlink Analysis, and Site Audit. It's easy to check anything about any keyword or website.

Pluspunten:

We like how much information it offers to analyze and improve our digital strategy.We use it for keyword research as well as competitor analysis to make informed decisions about optimizing website pages and creating content for our website.

Minpunten:

When you register for the first time, the number of graphs and data may overwhelm you.However, after a few uses, you will be surprised at how much insight it provides.

Dan
Marketing Manager in VK
Meubels, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

A solid SEO tool with superb keyword research functionality

5,0 3 jaar geleden

Opmerkingen: Serpstat is our main tool for all things SEO. We use Majestic as a backlink analysis tool and MOZ Pro occasionally, but all keyword research & tracking is done with Serpstat, also most technical audit stuff.

Pluspunten:

Even now that there is a war in the Ukraine, they keep developing their tool. New, useful features keep popping up. They are very responsive. If you suggest a feature, they will seriously consider it. The keyword research functionality is superb, this includes clustering, the ability to automate workflows using their API etc. Huge keyword database. You can add keywords that are important to you to their database (a certain number per day), that's a huge bonus for us because we are in a niche. They offer very good filters for all their reports. (AND/ OR funstionality, you can combine filters, save them if you use them often) It's a cool tool for an amazing price.

Minpunten:

Traffic estimates are too high. Use GSC for this instead. Their email reports could improve.

Klemen
Klemen
Lead Consultant in Slovenië
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Affordable SEO tool with exellent support for Yandex

3,0 3 jaar geleden

Opmerkingen: I like the tool until I start analysing backlinks.

Pluspunten:

SerpStat is an affordable, allround SEO tool. It supports domain analysis, KW analysis, backlink analysis. KW results are not that far away from SemRush and I trust them.

Minpunten:

Backlinks are producing really weird results and that is the reason that I am not using SerpStat (unless I have to).

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Internet, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Return on investment guaranteed

5,0 3 jaar geleden

Opmerkingen: It was a relief working with this solution after some bad experiences with other tools: one for rank reporting and another tool for audit and backlinks (slow updates, incorrect data).

Pluspunten:

Serpstat is a tool that provides you with good insights on what is going on with your site on many levels. When you act upon the information that is provided you will increase your rankings and improve your site. When in doubt their support chat works like a charm.

Minpunten:

Switching projects while in a certain section

Anil
Marketing Executive in Turkije
Marketing en reclame, 5.001-10.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Insightful tool for SEO

4,0 3 jaar geleden

Opmerkingen: I used Serpstat to understand my website, competitors and marketing data. I used marketing data to drive better result on search.

Pluspunten:

You can use Serpstat to understand your website, your subdomains and your competitors. There are lots of insightful and helpful to drive your marketing.

Minpunten:

Serpstat has insightful features, but there are lots of things that they can have about the website data.

Anamaria
Freelancer in Roemenië
Design en ontwerp, Zelfstandig ondernemer
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Sepstat is a fantastic tool to have a deep look into any domain

5,0 3 jaar geleden

Opmerkingen: I loved Serpstat! I not only use it to enhance the performance of my website, but also to help clients do the same, via a freelancing platform. I really fully took advantage of what my package offered me and I was very pleased with my achievements.

Pluspunten:

In my opinion, the best feature of Serpstat is the site audit, which is not as easily accessible with other similar tools. By using it, you are able to find issues and quickly fix them to stay on top of competitors. Personally, what I used the most was the backlink analysis to see who is promoting my competitors, find their sites and contact them to be included in those articles as well. This feature is insanely good!

Minpunten:

There isn't anything I would say that I didn't like, but I would recommend for them to also expand their tools into being able to see live Google Ads: banners, search etc. just to boost that competitive advantage even more.

Paul
Managing Director in Australië
Consumentengoederen, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Extensive SEO Tool for Digital Marketers Without The High Price Tag

5,0 6 jaar geleden

Opmerkingen: We use the Key Word research function continuously with all or content creation and find this tool very accurate. The Site audit tool is critical to us maintaining a well optimized site and is used regularly. Competitor analysis is another tool we find very useful as there is a wealth of information you can gather from these reports. It still however takes some time to produce and interpret these reports due to the user interface being somewhat clunky.

Pluspunten:

Serpstat provides a very wide range of SEO tools every website owner needs. High quality Keyword Research, Site Tracking, Competitor Analysis and Site Audit are tools we use on a regular basis. Their site audit tool alone has helped us improve our on page SEO tremendously. The price of these tools compared to their competitors makes Serpstat a real winner.

Minpunten:

The user interface is not the best or easiest to get used to. It could do with an overhaul to make it more user friendly, particularly for new users.

Sebastian
Managing Director in VK
Informatietechnologie en -diensten, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

A great all-in-one tool for SEO, SEM and website health monitoring

5,0 3 jaar geleden

Opmerkingen: Overall SERPStat gives our agency opportunities to provide more value to our clients as well improve our own digital marketing efforts.

Pluspunten:

The Site Audit facility is the main feature we use to monitor the quality and performance of our clients' websites. We have recently been experimenting with automation and using the API's for regular tasks.

Minpunten:

Given that we've not had much time to experiment/learn the SEO features, it's not immediately obvious how to use them to improve a site's positioning. We currently don't have enough time to sit through webinars or long tutorials, but that will come.

Alison
CEO in VS
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

I love this SEO tool and use it all the time, both for my clients and my own business.

5,0 3 jaar geleden

Opmerkingen: Awesome.

Pluspunten:

The accuracy of the data it provides. It was the key factor in my purchasing decision.

Minpunten:

I haven't encountered anything I don't like about it yet.

Valeria
Valeria
Communications Manager in Oekraïne
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Go-to SEO tool at our agency

5,0 2 jaar geleden

Opmerkingen: Serpstat is a user-friendly and versatile SEO tool, perfect for efficiently handling everyday SEO tasks for clients.

Pluspunten:

Top-notch service for search marketers: exceptional functionality, excellent customer service, and a personalized approach for each client. The highly skilled and knowledgeable team provides prompt and high-quality consultations through your dedicated manager. I wholeheartedly recommend using it - a perfect experience!

Minpunten:

I have no complaints or dislikes about the tool

Olexii
PMM in Oekraïne
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Good product for all types of analysis

5,0 2 jaar geleden

Opmerkingen: Stable product for daily use in the area of analysis of competitors by all sides.

Pluspunten:

Primarily, the support is excellent. They collected a great team, and if you encounter any uncertainties, you can simply ask, and they'll assist you in the conversation to find a solution. Personally, I highly recommend it, as I find it very attractive.

Minpunten:

For me, there are too many buttons, but it's only at the beginning of diving into investigations.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 51-200 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

An ultimate platform for SEO and beyond

5,0 2 jaar geleden

Opmerkingen: With it, I can automate my SEO routine: keyword research, keywords clustering, site audit, rank tracking, etc.I can devote my time to tasks that are of high priority.

Pluspunten:

Keyword research, backlink analysis, rank tracking, site audit are all available in this software.It also provides advanced features not found in other tools, such as AI Content Tools and keyword clustering. Their tools also cover Eastern European markets well, while most of them are focused only on North America, Canada and Western Europe.

Minpunten:

If you are not familiar with serp software, setting up the system can be overwhelming. You will be amazed by how powerful the tools and capabilities are once you get a feel for them. There are just so many tools available!

Arlène
Wellness Consultant in Zwitserland
Gezondheid, wellness en fitness, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

One of the most complete SEO-oriented platforms

5,0 4 jaar geleden

Pluspunten:

Of the many SEO platforms that are out there, I believe that Serpstat is one of the richest in terms of features. I like the fact that Serpstat approaches optimization from different points of view and that it excels at it. First of all, the keyword research and competitor analysis (for both organic and paid traffic) that you can find in similar tools as well. The fact that you can carry out your researches and analyses looking at different, regional, Google is powerful. The website audit and the one page audit features make sure that your online platform is optimized as both a macro and a micro level. The Checklists that Serpstat provides users with, and that can be used in different contexts and for different purposes, are the icing on the cake.

Minpunten:

Serpstat is a terrific platform but its feature richness does, at times, feel a little overwhelming because finding the feature you're looking for and need isn't always that intuitive. Definitely not a deal-breaker for me, but something that I think could be improved.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Directiekantoor, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Worthy research and monitoring tool

5,0 6 jaar geleden

Opmerkingen: It is a tool I use regularly for a variety of purposes. The support always seems to be prompt and efficient. It is an excellent tool. I just wish it did everything I need from an SEO tool and then I wouldn't need to keep moving between tools.

Pluspunten:

Serpstat has an attractive and pretty intuitive user-interface. It is clean and most of the features you need are within just a few clicks. There is extensive help available both with regard to the tool itself and SEO and related topics.

Minpunten:

I like that Serpstat does 80% of what I need from an SEO tool, but it would be nice if it did the other 10% too as that would save me having to have multiple tools. One frustration I have is that the number of keywords returned, etc, is often restricted to a relatively small amount, which I understand as there is a cost related to this kind of thing. Unfortunately, this is also the case with some of the features which would be nice to have, but are only available on high plans.

Arheer
Arheer
Marketing Manager in India
Geverifieerde LinkedIn-gebruiker
Internet, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

A useful tool for keyword research

5,0 2 jaar geleden

Opmerkingen: We tried using Serpstat for a few months. We wanted to track keywords for our website and the competitors. The accuracy to track ranks for keywords was very high. All in all the tool met the requirements.

Pluspunten:

- Serpstat allows you to spy on your competitors. The tool can help you get data for newly acquired backlinks and keywords. - Rank tracking feature available on Serpstat gives very accurate rankings based on the location - A very good support team who responds to client request quickly.

Minpunten:

The only downside the tool has is the pricing. There are other alternatives available at a cheaper rates.

Daniel
Daniel
Founder in Zuid-Korea
Geverifieerde LinkedIn-gebruiker
Internet, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great alternative to more expensive SEO software

4,0 7 jaar geleden

Opmerkingen: I wish I was better at SEO so I could take full advantage of everything that SerpStat offers. The SerpStat team is also continually producing high quality info on SEO and how to use the software to achieve your SEO goals. I actually look forward to receving their emails so I can learn more.

Pluspunten:

SerpStat has replaced LongTail pro and other SEO tools for me. It has everything I need to make an educated decision about targeting keywords on the web. I'm not a heavy user of the software, but when I need it...it's there with the info I need. What I like - Gives a list of competitors websites based on organic search related to the keywords provided - Google Trends charts are included on the results page - Ability to drill down into related keywords right from the results page - Gives you all the relevant SEO data

Minpunten:

Once in a while when I'm reviewing the results from a search the results are presented in another language than English. I can usually figure out what is presented but it is a bit strange to see.

Gina
Digital Marketing Associate in VS
Sport, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Affordable option for digital marketers!

5,0 6 jaar geleden

Pluspunten:

Serpstat is an afforfable all-in-one SEO platform. But don't let the price fool you. It is effective and it has lots of useful features. In my opinion, keyword research is the main strength of this tool. I can just input a single keyword and it will generate a lot of related keywords. It will also show the keyword search volume, trends and the competitors. I can also discover what keywords my competitors are ranking. It also allows me to track my keywords and they will send regular email updates about my rankings. Their backlink analysis tool is quite powerful as well. It's so easy to find the referring domains of our competitors that we can also use on our sites. They also have a Serpstat SEO & Website Analysis Plugin to quickly view the SEO data of any website. Their pricing is solid. Even starters can afford it.

Minpunten:

None, I have no issues using it. Serpstat is the best option if you want an affordable all-in-one SEO tool!

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Internet, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

A must-have for SEO

5,0 6 jaar geleden

Opmerkingen: We use Serpstat for regular site audits and rank tracking in Google.

Pluspunten:

Implementing text analysis and rewriting some content on the site allowed our online store to get into Google's first page on dozens of keywords. Also, Serpstat's support and customer success teams are amazing. We always get fast help with any questions or troubles while using this product.

Minpunten:

Not the most straightforward interface I've ever met. The knowledgebase and Serpstat Academy may help you to get use to it though.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

SerpStat is amazing!

5,0 6 jaar geleden

Opmerkingen: I use this for my clients Keyword strategy and content strategy.
Its super insightful and lets me drill down to make definitive answers.

Pluspunten:

I really like this SEO tool. They are a premier tool of the keyword indentification niche. What I like: 1. The Dashboard is really good and informative 2. The Search tool is front and center. Don't need to hunt for it. 3. The Drill down data is really good. Most things are clickable and lead to more information 4. It has the bells and whistles, adwords ads, graphs, related keywords....etc 5. Search questions! This is amazing. It lists the top topics for your keyword so you can create great content. There is more...but you get the picture

Minpunten:

Overall its really great. Not too much to complain about. Sometimes the response time slows down a little bit. Still very usable, but could be faster.

Danica
Head Of Media Relations in Servië
Geverifieerde LinkedIn-gebruiker
, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

A great product that seems to be improving on a daily basis.

5,0 7 jaar geleden

Pluspunten:

Useful for variety of purposes. Gives us loads of info about websites if we are doing our link building, helps us with our keywords research and planning for link building purposes and our own websites, provides us with some basic info about writers that would like to guest post on our website. It can go in detail with some of the options and reporting but also keep it on a basic level if you are an average user. It's super affordable comparing to other tools.

Minpunten:

Like any other SEO tool it can be overwhelming at the beginning and takes some time to get used to and learn what each section of the tools is used for.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Muziek, 201-500 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Crucial keyword research tool

5,0 7 jaar geleden

Opmerkingen: Use it weekly to enable me to do keyword research for my websites.

Pluspunten:

I was fortunate enough to get a very good deal on this software. I've used some of the competitors too and have to say this is a really good keyword research tool. It's easy to use and the results are comparible to that of the competition. Keyword monitoring is also implemented very well. I use this constantly whilst doing keyword research for my websites.

Minpunten:

I don't think the backlink analysis is as easy to use as some of the other features. It's not as easy as it should be to get a list of do-follow backlinks.

Declan
CEO in VS
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Excellent SEO data from PPC to keywords to content marketing - ton of value even for free.

4,0 8 jaar geleden

Opmerkingen: I can quickly help small businesses find out the basics of competitive research; with the paid version I can take larger companies deep down the search rabbit hole in one spot. Though like with all SEO tools, sometimes you don't get the most accurate data (much depends on who you are researching of course, this isn't a dig at Serpstat, all SEO tools have some good data and others not so much, depending on the market).

Pluspunten:

The simplicity of doing competitive research, finding out what organic keywords and PPC are being bought, and others do this well also. But Serpstat takes it to the next level with a ton of data; for example, I've found 100 articles written related to the competitors and resulting keywords. This allows me to develop a content marketing plan, knowing what's ranking, what headlines and content they are creating. There's a ton of other features as well, though of course the paid version gives much more.

Minpunten:

It might be too much for some people; I love data and recommend this to people starting, out, but you really get the entire understanding of the search experience from a simple tool. Left side navigation makes that overwhelming for some, perfect for me, but it is a data driven interface that has choked a few people I know (and who should learn how to use it and get actionable insights, which is always the challenge with tons of data).

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

A good SEO tool for finding Keywords

4,0 7 jaar geleden

Opmerkingen: useful insights for discovering keywords.

Pluspunten:

I have been using for the past few months and I like the platform. It does not have features as comparable as ahrefs. It also has a good resource of google database.

Minpunten:

Finding backlinks is not up to the mark and it shows me only the older ones. It also lacks the Keyword Difficulty feature.

Andrey
Andrey
Marketing Business Development Manager in Bulgarije
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

SEO tool with many features in one place

5,0 6 jaar geleden

Opmerkingen: Allows me to do my daily SEO tasks

Pluspunten:

I like that Serpstat has very clean and readable layout even for people who are not SEO experts but enthusiasts. I use it mainy for domain and keyword research and PPC competitors keywords and ads.

Minpunten:

I think that for some projects Serpstat database need to be better synchronized with Google

Ben
Director in VS
Management non-profit organisaties, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Serpstat is a very good SEO analysis tool for a very reasonable price

5,0 6 jaar geleden

Pluspunten:

Beyond the normal keyword analysis, domain rating, and rank tracking that most all SEO tools have, there are two main features of Serpstat that I like a great deal. First, the Market Intelligence toolset is fascinating. Being able to find differences in your SERP results per region/audience segment/niche is very powerful. This has helped us narrow the scope for keyword optimization in certain instances, and even allowed us to retarget certain types of users in new ways. Of course, this tool also helps us track competitors and target some of their niche, so that is also very valuable. Second, Serpstat's on-page audit tools are very robust. I'm not a developer, so having this easy to use, fast, and thorough tool is very helpful for maintaining our sites integrity and content quality. Since these tools are integrated into the rest of the Serpstat suite, it's very easy to do periodic audits without the need for costly third-party solutions. Sidenote, Serpstat is very cheap compared to other tools. This value makes the overall benefit for our organization much better.

Minpunten:

The visual design of Serpstat can be bland at times. It's not inefficient or confusing, just plain. Obviously there has to be some sort of tradeoff for the cheaper price, and I think it is this. But the . pricepoint is well worth the decrease emphasis on aesthetics.