Optmyzr reviews

Absolute time saver

Opmerkingen: A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool.

Pluspunten:

- historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision

Minpunten:

- very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker.

A Must Have tool for PPC Management

Pluspunten:

The ease to use and straight forward tools, help us have not only a better Google/Bing picture but also managing them easily and more effectively.

Minpunten:

Nothing much, there is room for improviment and they keep evolving.

Expensive mistakes

Opmerkingen: The experience is good, but very frustated because they dont change the default bid settings, something I have asked for more than 2 months, in my case it is very complicated to justify using when you can make a mistake because you dont change the default bid and it can cost you thousands of dollars in a few minutes.

Pluspunten:

The tools to automatize and create campaigns are great, they can save you a lot of time, and if configured correctly can run on autopilot.

Minpunten:

The default bids on shopping campaigns are set to either 0.1 or 1, its very easy to skip changing one of these settings and when applying a rule for hundreds of campaigns if instead of 0.01 you set 1 it costs a lot of money.

For Marketers, By Marketers

Pluspunten:

There are so many ways to automate tasks and save time on pulling reports, auditing accounts, and looking at data in different ways. You can tell Optmyzr was made by marketers who know their craft. The best part, though, is the customer service. They are proactive in making sure you get the best experience based on your needs.

Minpunten:

The only downside I can find about Optmyzr is that I don't have enough time to play with all of the amazing features. I'll just have to automate more!

Google Ads Lifesaver

Pluspunten:

What I love most about Optmyzr is how it has transformed the way we handle our PPC campaigns. The platform is incredibly easy to use, which means we can dive right into managing and optimizing our ads without any hassle. The automation features are a lifesaver, taking care of routine tasks and bid adjustments so we can focus on more strategic work. Optmyzr has made our advertising efforts so much smoother and more effective.

Minpunten:

I can't think of much, besides it can be quite pricey.

Can't imagine running PPC campaigns for clients without Optmyzr

Pluspunten:

Worth the cost for the automated reporting alone.

Minpunten:

I'd like more options for posting changes across accounts. Most of our clients are in the same industry and many changes we make in one account would be applicable to all/most of our clients. Being able to make one change that affects multiple accounts would be helpful.

Saves PPC Managers A Fair Amount of Time

Opmerkingen: Generally speaking, Optymzr is inexpensive, and worth a recommendation, but more so for smaller accounts and managers with less experience under their belt who need a tool to handle a wide variety of things. Just don't expect everything to instantly be a homerun. Optymzr requires hand holding.

Pluspunten:

The Optymzr devs are former Googlers from what I know, and understand the pain points of working with Google Ads, and what needs to happen to make those workflows easier. Shopping functionality to refresh feeds and optimize are great, and quality score tracking are useful. The reporting module is nice, and better than many in the space. Traffic Sculpter is nice for people who have complicated structures and large accounts.

Minpunten:

Dayparting features don't look at how your dayparting is set up currently, and instead overwrites. This is a clear miss for the software, and can actually make you mess your accounts up if you expect it to care how you have things set up. Certain features are more focused on "new to adwords" individuals like workouts. Rules are somewhat outdated with the advent of smart bidding in engine. Other bidding related items also fall prey to google's improving first party solutions.

Great experience from Ex-Googler founders know behind of scenes of Adwords Algorithms

Opmerkingen: Better Adwords optimization.
Saving more money on my client accounts.
Great support & Adwords scripts.

Pluspunten:

Account workout module works great. Just 15 mins help you to keep up with all changes need to be made. I love QS tracker! I can see all Quality Score changes in campaign / adset level by separating on 3 different factors. So, you can see the spaces where needs your attention. This is missing part of Google Adwords Opportunities module and really excited to see more ML-AI related optimization ideas.

Minpunten:

UI/UX still can be improved. Advanced API integration is must for smaller packages too. The optimization module, mainly focusing on optimizing current account - why not to add new modules for creating a new account structure too.

Powerful, Time-Saving & Reasonably Priced

Opmerkingen: It saved me lotsa time & money - makes repeated analysis available in a click.

Pluspunten:

One-click optimization, workouts for campaign optimization with customizable workflows, scripts, budget management, alerts, quality score management, etc - everything a PPC Manager needs in one package with a very affordable flat price - no % fee on spends.

Minpunten:

It's a powerful tool - it will take time to build your familiarity & get the best out of it. Of course, the team does an introductory one on one with you to take you through the features - but this tool definitely not for a novice. The features on Bing are very very limited. The general user interface can be improved - looks a bit dated & clunky at times especially with large account pagination issues crop up.

Optmyzr is one of the most important tools we have at the agency.

Opmerkingen: It has helped us get better insights into how our campaigns run as well as scaling up our output.

Pluspunten:

We've been using Optmyzr for almost three years, and I can't say enough good things about it. The stack of tools offered under a single platform is nothing short of phenomenal. It's instrumental in helping our business grow and in training our analysts as well. It's such a time saver. The support we get from the team is best in class as well.

Minpunten:

The only issue we have at the moment is that Optmyzr is not meant for optimizing more than one account at a time. If you have a client who has multiple AdWords accounts, you'll have to budget pace and manage them one by one. A portfolio solution would be highly recommended.

Optymyzr has been a great assistant to my PPC management and client management strategy

Pluspunten:

- Tools like the QS tracker, report designer, Shopping campaign builder, AB testing for ads, PPC investigator and Traffic Sculptor are not even available in AdWords. Having functionality above the standard UI gives PPC managers using Optymyzr an advantage over ones that dont. This feels great and clients love it too. - Otymyzr helps me identify problem areas in an account faster. Usually I would have to crawl through data in the standard AdWords interface but the Dashboard & PPC investigator help me to reach a strategy much faster than looking through data manually. - Absolutely love the reporting. I've been using this on almost every account daily. The reporting lets me manage client expectations much easier and get better feedback from my client base. Extremely impressed with the functionality of this. Pulling assisted conversion data from Analytics into an AdWords report is a game changer. Clients love to see this information.

Minpunten:

- After any changes are uploaded I don't like how the tool only gives you the option to re-load or go to the dashboard. Due to the load times I find this slows down my tasks. - I don't like how every tool auto-loads when you open it before I have a chance to select the filters and settings I want to use. I find that often I end up reloading the Keyword lasso multiple times after opening it before I get the settings I want and this slows down the tasks. - I don't like how the Shopping Campaign Builder creates new ad groups if the product titles have changed. I like to layout shopping using one ad group per product ID and the product titles change often. It would be great to have a tool like the product group refresher that renames ad groups as the product titles update at the merchant centre level. To my knowledge this feature is not available through Optymyzr. Example, we have an ad group named "Mens Brown Shoes (ID2542)". A few days later this gets updated in the merchant centre to "Mens Leather Brown Shoes(ID2542)". Now in my shopping campaign the AD group still reads "Mens Brown Shoes" even thought the title has been updated.

Great software that helps me manage multiple accounts effectively

Opmerkingen: A great overview of the state of my ppc accounts plus fantastic insights very quickly which leaves me time to optimse rather than prep the data.

Pluspunten:

The overview is the best feature for me. At a glance I can see key metrics for all my accounts and quickly identify any potential issues without spending a huge amount of time filtering data.

Minpunten:

The software itself is fantastic. I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool. This tool could help people with low number of clients grow their client base and then scale up their subscription. I do not feel in terms of pricing, it supports the independent ppc manager as much.

A Must For PPC Professionals

Opmerkingen: As a manager at my digital ad agency, Optmyzr allows me to give greater attention to more clients, without taking up the same amount of time that it would take to do my job manually. It's a super helpful tool that I use daily, that is well worth the money, especially if you're in an agency role or manage multiple clients.

Pluspunten:

It's a SUPER powerful and streamlined product designed to help search engine marketing folks optimize and manage their campaigns. Their Rule Engine allows users (with no programming or coding experience required) to build their own automated tools that help them fit their clients' and organization's needs. Plus they have an incredibly helpful and quick-to-respond support team that is always looking to help.

Minpunten:

The interface could be prettier and a bit more consistent, but once you get used to the tools and where things are, it's incredibly powerful.

Everything I need to optimize my clients' campaigns. Priceless!

Opmerkingen: Optmyzr allows my team and I to optimize every aspect of our campaigns with speed and consistency. We use it to adjust bids, budgets and to optimize bid adjustments by the hour, by the device and by location. It allows us to increase clicks, reduce CPC, and increase client conversions. Optmyzr should be in every advertiser's toolkit.

Pluspunten:

Optmyzr is very easy to use with powerful tools that save me a ton of time when it comes to optimizing client campaigns. Their support is second to none and they are always releasing new features and making the UI better and better. I've been using Optmyzr for a couple of years now and I can't imagine not using them. They make me look good!

Optmyzr the Swiss Army Knife of PPC Tools

Opmerkingen: Great support from smart folks. The reps and Optmyzr are expert and generous marketers who never stop helping.

Pluspunten:

- Pricing is a bargain compared to competitors -Great keyword de-duping feature - Quality Score Analysis Including account, campaign, ad group and keyword scores. - Fast Optimization tools can save hours - The Cause Report and Root Cause Analysis helps you understand what forces are impacting results - The ad testing function is very useful and precise - A very large collection of Google Scripts - Reporting offers many options and can help sabe time too.

Minpunten:

There was really noting I did not like. I don't think phone support is included but the answer emails very quickly.

Great software!

Opmerkingen: I've really appreciated Optmyzr. It's helped to streamline many processes and create great reports. Thanks guys!

Pluspunten:

My answer about what is the best is probably the same as a lot of people's. The Quality Score Tracker. It really helps you to target low quality score groups easily. Also, the reports are fantastic. It's super easy to create good reports for your clients at a touch of a button. I also really like the budget management, keyword and negative keyword finder, and the scripts.

Minpunten:

I don't like that you can't put Facebook into your account unless you upgrade. Budgets are being split into Facebook a lot these days and PPC managers shouldn't have to pay more for the same budget. It just cuts into our profit. They need to make Facebook Ads available at the basiv level. Also, the area where they suggest you create new ads is a little confusing as to it's actual recommendation.

Great service

Opmerkingen: Great interaction with the team, very useful tool, really helps with smaller clients in terms of optimisation.

Pluspunten:

The constant updates to improve the software, plus the fantastic and quick response when you have an issue.

Minpunten:

Anything I have disliked has been improved pretty quickly. I would like the shopping campaign builder to allow more features, but I'm sure that is coming.

Highly productive tool fundamental to my day

Opmerkingen: Optmyzr helps me to leverage time in a big way, I can achieve now in minutes what would genuinely have taken hours, time is money!

Pluspunten:

It's actually very hard to pin point one area of the software is just as timesaving as another. The ability to see at a glance the week on week performance of all accounts and a direct trend comparison is without doubt a real positive. You can see at a glance accounts that are showing unexpected trends, good and bad and then act on them fast. That and the weekly email highlighting top and bottom performers and the relative metrics is a good safety net.

Minpunten:

That it doesn't save me as much time with my social media accounts, if only Optmyzr helped me managed my facebook ad campaigns, my life would be complete!

Very happy with the tool and the constant work to add features.

Opmerkingen: Time and efficiency.

Pluspunten:

(1) The software makes monitoring budget very easy, (2) creating rules and running them is easy within the tool, and (3) very nice tool to help with shopping campaigns.

Minpunten:

I know it is being worked on, but just getting the great functionality that is effective in Google to work within Bing.

Very friendly and most useful tool. It helps me with daily managing clients acccounts.

Opmerkingen: It helps me to be more competetive on the market. It also helps to make really complicated campaigns with many adgroups.

Pluspunten:

I use mostly : quailty score tracker, search terms n-grams, instant optimizations, spend projection and budget management, shopping tools, script tools, and REPORTING ( I like most )

Great value for money software for all PPC companies

Pluspunten:

Easy to pick up and analyse the data. The perfect first step when considering automating your account.

Minpunten:

Apply changes at keyword level often - would like the option for ad group that would give the product more flexibility.

A Must Have

Opmerkingen: I've been doing digital marketing for years now and was introduced to Optmyzr this past year. It provides the data (and tools) that most platforms lack and as a result I could never see myself without it.

Pluspunten:

The analytical data, dashboard, quick insights, audit reports, scripts, and other various features found throughout the application provide the information most ad platforms are missing.

Minpunten:

No major cons at this time because I see the consistent upgrades which dismiss any concerns or issues. Nonetheless, I would love to see more Facebook integration…but know that is challenging to maintain. I would also love to see a "freelancer" pricing option so that I could use the application for my side projects/clients; $30–$50 a month for 1-2 people with 10–20 accounts would be perfect.

Great tool but could be better

Pluspunten:

The more useful tool is the Rule Engine and PPC Investigartor. Those tools help us to save time on account management.

Minpunten:

Needs improve on Shopping managment to be closer than Whoop!; for example adding the data of the feed to the rule engine. Different models by default of mobile, age or geographic adjustments.

A must in your PPC toolbox

Opmerkingen: Optymyzr is only one tool in the PPC toolbox, but it a crucial one. Saves you time and shares you valuable insights that no other PPC tool has for me and I've used a lot.

Pluspunten:

Optymzr is a must for any PPC manager, but especially for anyone with more than one client. Optymzr has saved me countless hours on reporting and day to day management.

Minpunten:

My only con is that we don't get the same ad analysis on responsive search ads that we do for expanded text ads. Being able to do this would be super helpful

If you are a digital marketing agency running adwords campaigns this tool is a MUST HAVE

Opmerkingen: Its like hiring a full team of Google Ads experts.

Pluspunten:

Its really easy to use fast and with reliable suggestions. The tool changes through time and follows the Google Ads ecosystem. The support team and the CEOs are there to listen to your suggestions. Its very important to have this kind of support.

Minpunten:

i try hard to thing about something and honestly i cant !