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Over Singular

Meet nauwkeurig de impact van elk marketingkanaal op je gebruikerswerving dankzij de innovatieve attributieoplossing van Singular.

Meer informatie over Singular

Pluspunten:

Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

Minpunten:

The UI is not too flexible, takes a while for CS response. We also have issues related to the data load.

Beoordelingen van Singular

Gemiddelde score

Gebruiksgemak
4,4
Klantenservice
4,9
Functies
4,6
Prijs-kwaliteitverhouding
4,8

Waarschijnlijkheid van aanbeveling

8,6/10

Singular heeft een totaalscore van 4,6 van 5 sterren op basis van 27 gebruikersreviews op Capterra.

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Reviews filteren (27)

Warren
Warren
Chief Growth Officer in VS
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

A Versatile Suite of Tools for Mobile Marketers

5,0 3 jaar geleden

Opmerkingen: Singular has been a key part of my mobile data stack for many years. When it comes to a robust analytics aggregation platform with great out-of-the-box reporting they continue to stand in a league of their own.

Pluspunten:

*Great data aggregator product to join MMP data and ad networks *Easy and versatile "out of the box" reporting *Great Customer Success team

Minpunten:

*Limitations on historical data and cohorts (Analytics) *MMP onboarding challenging for less experienced developers

Reactie Singular

3 jaar geleden

So appreciative of our continued relationship with you, Warren, and grateful for the time you took to send in this review. We commit to continuing to support you through the challenges and to always celebrate your successes (and to boost your optimization so that the successes are always in abundance)

Volkan
Chief Revenue Officer in VS
Informatietechnologie en -diensten, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Bang for the buck for smaller marketing teams

5,0 3 jaar geleden

Pluspunten:

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

Minpunten:

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

Reactie Singular

3 jaar geleden

We are so happy that we can support your efforts with such a comprehensive solution and look forward to continuing to do so as you scale!

Daan
Senior Accounant in Nederland
Administratie, 11-50 werknemers
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Great support, great for smaller teams

5,0 2 jaar geleden

Opmerkingen: Great app, even better customer service. One reason to pick Singular over e.g. Google Analytics.

Pluspunten:

The analytics feature is solid. While the data can be a bit slow to load, all the data is there and ready to use. The visualizations are easy to read and last but not least: customer service is AMAZING!

Minpunten:

Data can be bit slow to load, UI could be a bit better but overall very pleased with the software!

Ishita
Manager - Digital Marketing in India
Consumentengoederen, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Making App Tracking Easy

4,0 vorig jaar

Pluspunten:

The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.

Minpunten:

- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team

Jerome
Head of R&D in Frankrijk
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

A powerful MMP with an excellent support

4,0 3 jaar geleden

Opmerkingen: Despite some lingering growing pains, my experience with Singular was positive, in part due to their excellent support and powerful ETL features.

Pluspunten:

• Very good Analytics features (despite some initial data inaccuracies) • Excellent ETL — all the data is pushed directly to our database • Excellent support • A willingness to include us in their product roadmap — our feedback and needs matter

Minpunten:

• Some initial hiccups (from both sides) lead to sometimes inaccurate data • Some ETL table schemas could be improved

Reactie Singular

3 jaar geleden

Jerome, thank you very much for taking the time to write and submit this review. We look forward to working with you to continue improving on the capabilities you need to keep growing and optimizing

Volodymyr
Performance Marketing Manager in Canada
Wijn en sterke drank, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

Great tool for a performance marketer to manage app install campaigns

5,0 2 jaar geleden

Opmerkingen: Lots of patience and all of my questions answered during onboarding.

Pluspunten:

The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection.

Minpunten:

No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us.

Luiz
Head of Data in Brazilië
Entertainment, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Complete Marketing Analytics solution with outstanding Customer Support

5,0 3 jaar geleden

Opmerkingen: We like Singular a lot. From the PoC and adoption project to the switch to SKAN for iOS campaigns, we had a lot of success thanks to the amazing support and partnership. It's a very complete and overall easy to use solution

Pluspunten:

The attribution/data connection system is easy to use and gave our marketing team freedom to setup and operate all their campaigns. The ETL also gave us a reliable way to pull Network data, allowing us to retire our homebrew script-based solution. Also, the Customer Support is excellent. They helped us thru some major changes like adopting an off-the-shelf Ad Mediation SDK and the whole iOS14.5/ATT rollercoaster that made us shift our acquisition strategy towards SKAN.

Minpunten:

Although very complete in terms of data, the reporting tools could improve. Is kinda slow to use and allows very little customization.

Reactie Singular

3 jaar geleden

We have really enjoy working with you to support your transition and set up your processing. Thank you for taking the time to review - we really look forward to watching and celebrating your optimizations and success in the weeks, months and years ahead

Stevie
Sr. Manager UA in VS
Entertainment, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

I do love Singular

4,0 3 jaar geleden

Opmerkingen: Even with other visualization platforms pulling in our data like Tableau and Looker, most days I have no idea what I'd do without Singular. It's just the least annoying way to get a quicker look at just about everything

Pluspunten:

Visualizations and ease of use; large number of integrations and easy to manage; great customer service

Minpunten:

Lulls you into a false sense of security that there will be little to no work for maintenance. Much of singular is about micro-customizations and ongoing data flow checks, but I do think the dashboard monitoring functionality and the CS team help so much here

Reactie Singular

3 jaar geleden

We love helping to take little annoyances out of your day :-) Thank you so much for taking the time to write such a thorough and honest review. We will continue to work with you to best optimize at every opportunity

sudhanshu
growth & analytics in India
Cosmetica, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

NA

4,0 3 jaar geleden

Pluspunten:

Ease of use and ability to make custom events for tracking Ability and ease to add many platforms

Minpunten:

na

Reactie Singular

3 jaar geleden

So happy to be supporting your team and helping you to optimize and scale!

Maria
Maria
Senior UA Manager in Israël
Geverifieerde LinkedIn-gebruiker
Computergames, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great product for UA Managers

5,0 2 jaar geleden

Pluspunten:

Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service.

Minpunten:

Sometimes there are some data issues, but they are usually quickly resolved

Reactie Singular

2 jaar geleden

Maria, we are so happy to read how much you are enjoying your experience with Singular - particularly the ease of the process. We look forward to supporting your growth and success for a long time to come. Thanks so much for taking the time to write in and Happy 2022!

Felipe
Marketing Manager in Brazilië
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Constantly improving and great support team

5,0 3 jaar geleden

Pluspunten:

After implementing Singular to most our partners, day-to-day operation was vastly improved. Visibility of results increased and our decision-making process has been made a lot easier and effective. Vast customization options for specific business cases. Their solution for SKAN campaigns is ahead of the rest of the market.

Minpunten:

The loading time of data using the interface isn't the best, but had improved. Only recently more options to build internal dashboards were made available (making the website a lot more useful).

Reactie Singular

3 jaar geleden

We're so happy to read that you've found Singular to better support your day-to-day operations and optimizations! Thanks so much for taking the time to send in this review

Gonzalo
CEO in Uruguay
Marketing en reclame, 201-500 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Best option for tracking atribución and mobile data analytics.

5,0 vorig jaar

Opmerkingen: Great experience. The level of support they have makes a big change.

Pluspunten:

Incomparable level of support. Best in the market.

Minpunten:

Should be nice to have incrementallity measurement and conversion assistant measurement.

Steve
Mobile User Acquisition Lead in Zweden
Entertainment, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Our mobile attribution and analytics all in one.

5,0 3 jaar geleden

Opmerkingen: I've had a great experience with Singular's customer success team, and with their Support. I've even requested custom features AND SINGULAR BUILT THEM (those working with many SaaS products, you'll know how big of a deal this is).

Pluspunten:

I especially like the customizable dashboards. I've set up my own dashboard so that all the most important data is right in front of me at a glance. From there, it's easy to drill down.

Minpunten:

Reports can take a full moment to load sometimes, but I suppose that's true with most platforms.

Reactie Singular

2 jaar geleden

So grateful that you have taken the time to write in and so happy to read how much you enjoy having your personalized dashboards for ready optimizations. Super excited to watch your continued growth in the year! Happy holidays

Joseph
Data Engineer in VS
Entertainment, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Simplified data engineering

5,0 3 jaar geleden

Pluspunten:

We've been leveraging Singular to simplify data aggregation across various marketing partners, and data destinations and their api support have given us easy ETL flows to match up ad network data with onsite activity for return on ad spend calculations. Customer and engineering support have also been very fast, engaging, and thorough!

Minpunten:

No cons around our current use cases.

Reactie Singular

3 jaar geleden

We so appreciate you taking the time to send in this review and look forward to supporting you through continued growth!

Martijn
Head of Mobile Growth (preloads) in VS
Internet, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Excellent product and team to optimize mobile app preload & ads campaigns

5,0 3 jaar geleden

Opmerkingen: excellent product and team

Pluspunten:

endless options but easy to use/configure

Minpunten:

the team is open to building new features which is great

Reactie Singular

3 jaar geleden

We're so happy to answer your needs so comprehensively and to be able to provide bespoke solutions where you need them

Jill
Operation Director in VS
Entertainment, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Clean UI, Easy to Use, Good Investment

5,0 3 jaar geleden

Pluspunten:

easy to set up and allow advertisers to work with any scale of adnetworks

Minpunten:

once a while data delay but could be adnetworks' issues

Reactie Singular

3 jaar geleden

Working with your team is a dream and we are excited to see all that we can continue support to aid your optimization and growth!

ziv
Marketing Owner in Israël
Kansspelen en casino's, 501-1.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Great Platform

4,0 2 jaar geleden

Pluspunten:

a good way to connect your spending with the mobile networks

Minpunten:

sometimes the connection with your mobile networks fails

Reactie Singular

2 jaar geleden

Thanks for taking the time to write this review Ziv. We look forward to continuing to support your efforts and successfully troubleshooting all challenges you may have so that we find the most optimal solutions

Nadeem
UA Manager in Pakistan
Computergames, 11-50 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Sablo Review Regarding Singular

5,0 3 jaar geleden

Pluspunten:

Here in Singular some features like Creative, SKAdnetwork and Fraud Prevention are the amazing features that some of the others competitor MMP did't providing these full flag features.

Minpunten:

Singular Integration process is easy and user friendly regrading app adding or remove from its dashboard, All others feature ETL and Automation alert are also amazing. But I think there is source app and county base campaign's mapping issue that singular need to make advance that conflict according to best AI.

Reactie Singular

2 jaar geleden

So happy that you have found our differentiating features so beneficial. Ensuring that you have all-round, holistic value is a top priority and will continue to be as we support you into 2022. Thanks for taking the time to write in and share your thoughts

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Lots of useful features with only minor drawbacks

4,0 3 jaar geleden

Opmerkingen: As mentioned in the title, the minor drawbacks when it comes to the accuracy of some data is greatly overcompensated by the other, very well developed features and the great customer service.

Pluspunten:

1) Singular checking data for gaps, errors, ... works very well 2) Creative reporting is easy to set up thanks to user friendly flow 3) Buyer/user journey is tracked thoroughly

Minpunten:

Data isn't always perfectly accurate - some things need to be taken with a grain of salt. However, the team was always very open and receptive for feedback and is quick to solve any issues.

Reactie Singular

3 jaar geleden

We are so happy that your experience with us has been so positive. We look forward to continuing to work with you to ensure that the product and experience answers all your needs.

Talia
Marketing Owner in Israël
Kansspelen en casino's, 201-500 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

I love singular

5,0 2 jaar geleden

Pluspunten:

I can see all the data i want, i can create dashboards which are easy to create and use

Minpunten:

sometimes the dashboard is not workeing, delay in cost data

Khalid
Khalid
Digital Marketing Manager, Middle East in Saoedi-Arabië
Geverifieerde LinkedIn-gebruiker
E-learning, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Great product, excellent support!

5,0 3 jaar geleden

Pluspunten:

- ease of use - it supports almost all ads platforms - variety of product it offers

Minpunten:

would be great if you can add deduping features for attribution data across platforms

Reactie Singular

3 jaar geleden

We love supporting your team and are excited to watch your growth and achievements as we continue to work together!

Smith
UA Manager in Spanje
Marketing en reclame, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

One of the fastest adapting tools out there

4,0 3 jaar geleden

Pluspunten:

Very relevant and adaptive to our needs as mobile marketers

Minpunten:

Sometimes too much data to the point where some things are irrelevant anymore for our actual needs.

Reactie Singular

2 jaar geleden

Thanks for the taking the time to write and happy that the constant innovation is so tangible. Our goal is always to help you to best understand your data for better optimization. We will continue to support your performance optimization efforts into the year ahead and look forward to celebrating all of your success.

Nir
Nir
Sr. UA Manager in Israël
Geverifieerde LinkedIn-gebruiker
Kansspelen en casino's, 201-500 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Good product, great people

4,0 2 jaar geleden

Pluspunten:

Easy to use platform. Creative section with a very convenient reports. Great team.

Minpunten:

Needs more flexibility with populate data to a specific metrics

Reactie Singular

2 jaar geleden

Thanks for taking the time to write in Nir! So happy that you have found the platform so easy and the team so approachable. We look forward to continuing to work with you to meet your business needs (and touch on your specific metrics) into 2022 and beyond!

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Financiële dienstverlening, 501-1.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Singular

4,0 2 jaar geleden

Opmerkingen: Our rep is very easy to get ahold of and is incredibly knowledgeable. He's made everything easy to understand from a brand new user's perspective.

Pluspunten:

The product is fairly easy to use. Once you know your way around it's very simple to use and save reports.

Minpunten:

The UI could be slightly improved/better defined so you know where to go for things first. The saved reports feature gets cluttered very quickly, and it can be tough to tell which is your most recent saved report if they are all named the same.

Anand
Performance Marketer in India
Financiële dienstverlening, 51-200 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Budget Friendly and better dedicated support

4,0 3 jaar geleden

Opmerkingen: Singular helps a lot in attribution as we run campaigns on multiple channels and the customer support is really good. The report interface and inability to real time data is the major setback which makes it difficult for marketers to analyze daily performance.

Pluspunten:

- Inexpensive compared to the other competitors - Excellent and dedicated POC for customer support

Minpunten:

- Takes Time to load data - Dashboards and reports are not user friendly - No real time data