Over HubSpot CRM
HubSpot CRM is de 100% gratis, flexibele en intuïtieve CRM waar je verkoopteam dol op zal zijn.
Hubspot is also great for start-up companies or small businesses, as the pricing is more fair and other CRM tools can be overkill for a small company.
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Reviews filteren (3.664)

Ayush
Specially for Sales and marketing
Opmerkingen: Overall Experience is very good. All the things for a sales person is at single place. From Bulk emails to templates. Productivity is also increase.
Pluspunten:
Hubspot has everything from creating templates to sending sequences. You can also automate all the process. Integrate with other known software also. You can see different Dashboard, create templates, Bulk emailing, Multiple emails, and many more things you can do with hubspot.
Minpunten:
I didn't see any drawback as of now using hubspot.
Geverifieerde reviewer
The best CRM for growing companies
Opmerkingen: We are very satisfied with HubSpot and we will surely maintain it permanently, its cost-benefit ratio is excellent.
Pluspunten:
I love marketing, sales and customer experience automation aligned to the scalable growth of companies.
Minpunten:
The onboarding of the HubSpot team was very bad and that caused us to take a long time to understand the commercial methodology that HubSpot supports.
Overwogen alternatieven: Pipedrive
Redenen om voor HubSpot CRM te kiezen: Because the other software was used to manage projects and we needed something professional and powerful.
Overgestapt van: Bitrix24
Redenen om over te stappen op HubSpot CRM: Because the other software is very good for sellers but not for companies looking to grow.
Geverifieerde reviewer
One of the best CRM platforms
Opmerkingen: Overall, its a great experience as a technology marketer to have a tool like this in the overall stack.
Pluspunten:
Lot of features like e-mail optimisation, content asset open and click-through rates tracking at a glance makes it one of the best CRM tool for us.
Minpunten:
The pricing plan and restrictions is the least i like about this software.
Maurice
Hubspot CRM offers the most complete free Customer software for startups and professionals!
Opmerkingen: After you get used to the workflow of Hubspot, it is a breeze to use. Contacting new clients and adding them to Hubspot in no time becomes second nature. I also have Hubspot open during a Zoom call. I add some notes that I want to discuss, and report the full call just after we closed the call.I can then directly send an email with all the details to the other party.
Pluspunten:
The ease of use and many features that Hubspot CRM offers. Especially considering it is free software!I have tried out a few paid variants online, but I still fallback to Hubspot.That is saying something!
Minpunten:
This might sound weird, but sometimes the options are just to many. In my opinion, a solid and simple workflow helps with productivity. With Hubspot, you often have too many options for your needs. Not a huge problem, but I noticed that a few of my clients (including me in the beginning) where overwhelmed with all the features it offers.
Overwogen alternatieven: Zoho CRM
Redenen om voor HubSpot CRM te kiezen: A combination of the pricing and lack of features in Zoho.Hubspot still has the most complete platform, and once you get used to its workflow, it becomes a valuable toolbox.
Overgestapt van: Zoho CRM
Redenen om over te stappen op HubSpot CRM: The amount of features Hubspot offers has not been beaten by any other software.And, it is free!
Elizabeth
Leveraging HubSpot for Add-on Sales
Pluspunten:
I LOVE the reporting and analytics. There are such great visualizations to help understand metrics and progress.
Minpunten:
I really do not like that you cannot tag an email from Gmail to a contact/company/deal retroactively. I know you can copy and paste, but I it's an annoyance. My company uses different software for current customer relationships vs. upsell so we don't want to automatically tag all comms to HS - it can be easy to forget!
César
Normal tool with expensive price
Opmerkingen: The overall experience is OK, but i prefer Salesforce.
Pluspunten:
I think is a very useful tool to use. It has a lot of functionalities and is easy to deploy in your organization
Minpunten:
The price. I think the price is high regarding the functionalities of the software.
Overwogen alternatieven: Zoho CRM
Redenen om over te stappen op HubSpot CRM: Because of the functionalities and the price.
Solène
Use of HubSpot CRM
Opmerkingen: I have been using HubSpot CRM on a daily-basis for over six months now. This is a very useful tool which is updated very frequently. It enables it to be quite performing. I mostly use it to reference our clients' files, to sort out the information, and to note the new actions of each member of the company. This software has become indispensable and essential to us. The only thing to be mentioned about HubSpot CRM is that it may disconnect on its own from time to time. Otherwise, it remains a very performant tool overall.
Pluspunten:
I have been using HubSpot CRM on a daily-basis for over six months now. This is a very useful tool which is updated very frequently. It enables it to be quite performing. I mostly use it to reference our clients' files, to sort out the information, and to note the new actions of each member of the company. This software has become indispensable and essential to us.
Minpunten:
The only thing to be mentioned about HubSpot CRM is that it may disconnect on its own from time to time. Otherwise, it remains a very performant tool overall.

Sanjay
HubSpot Review
Opmerkingen: Overall experience is awesome and i highly recommend.
Pluspunten:
I have been using Hubspot from last 2 years and found it very helpful. I am very impressed with its easy UI and it has options to create workflows inside it so I can easily integrate my further process.
Minpunten:
I would say, they should improve provide more flexibility in workflows, should provide more triggers in workflow.
Aldo I
h perfect option for start-ups and growing businesses
Opmerkingen: I am very satisfied. It starts free and can upgrade with low cost. Although, if we want to use the paid features and have a medium or big team, it becomes expensive.
Pluspunten:
It is very easy to use after the configuration is done.
Minpunten:
The initial configuration require some more than the average knowledge. Not everyone could do it.

Paramveer Singh
HubSpot: never miss any lead and sales oppertunity.
Opmerkingen: Great experience.
Pluspunten:
I like the HubSpot most because of following reasons:1. It organized my all contact and email on single place.2. It reminds me important task at crucial times.3. My communications with potential lead are very much organized now which leads to lots of time saving.
Minpunten:
Pricing is a bit high as compare to other CRM.
Patrick
What's Not to Like!
Opmerkingen: I was able to incorporate using the application for hr/hiring practices, clinical long term tracking of patient success, business development, and revenue development.
Pluspunten:
Hubspot is an incredible product which incorporates every aspect of sales and marketing and has so many integrations, that your success is unlimited. The CRM is fully customizable, the email marketing application has endless templates, you can import your entire website, do paid media and track all your campaigns and track all of your social media efforts as well. Don't even get me started on the reporting capabilities because they are endless. I want to see all contacts who have opened five web pages, completed a lead form, within the last three months, boom done. Segmentation, lists, snippets, automation, sequences for any process. Can you tell I'm a big fan!
Minpunten:
The biggest problem you will have is getting your team to understand the full depth and functionality of the application. I wish I had more by in from the entire team, which is not the applications fault.
Overwogen alternatieven: Salesforce Marketing Cloud Account Engagement
Redenen om voor HubSpot CRM te kiezen: To many different applications doing multiple marketing and sales tasks.
Overgestapt van: Mailchimp
Redenen om over te stappen op HubSpot CRM: Cost, functionality, and familiarity with the product.
Pieter
HubSpot is Awesome!
Opmerkingen: Bad things aside, I genuinely love this product, so much that it is a running joke at my work. It is such a powerful tool that can do so much. I could write about everything it does and can do, but I don't think there is enough space here. So in short... I highly recommend HubSpot.
Pluspunten:
It is an incredibly powerful CRM, Marketing, Sales and Service tool. It can integrate easily with many platforms including Mailchimp, Shopify and WordPress from its extensive app marketplace. The software is also incredibly easy to use and it gives you a clear overview of your leads and clients as well as allowing you to store quotes, files, emails... basically, everything about your lead/client in one easy to access place. The workflows is another amazing tool as it allows you to easily set up an automated marketing funnel for each new lead. I prefer their workflow creation tool, to that of Salesforce, whose automations takes a while for my brain to understand. The HubSpot Academy is another amazing feature that teaches you about almost any aspect of growing your business.
Minpunten:
I only have a few issues with the program. 1) As of date there is no recurring task option yet, so you can't for example set up a reminder to call a client every week for example. I do know that they are busy working on this though. 2) The pricing model is a bit steep, you can either go with the "cheap" plan, which gives you limited features or the "expensive" plans which allow you access to all the awesome features. There is no mid-tier plan for a company that finds the starter plan to limiting and who cannot yet afford the professional or enterprise plans. an example at the time of writing: the marketing hub costs $20 per month for the starter plan and then jumps to $800 per month for the professional plan.
Geverifieerde reviewer
HubSpot: A Swiss army knife that costs less than an arm and a leg, initially
Opmerkingen: My experience has been great with HubSpot. The Free and Starter plans offers excellent values and functionalities. Instead of piecing numerous SaaS bits together, HubSpot is a one-stop shop that is backed up by a reputable company and a lively ecosystem. Its knowledge base is vast and I can usually find solutions on its FAQs or HubSpot Certified Group on Facebook. You cannot reliably claim that about other niche platforms.
Pluspunten:
I got introduced to HubSpot via its Academy, which truly has excellent educational content. HubSpot brilliantly uses its extensive knowledge base to attract prospects. As part of the InBound Sales certification course, I started using its CRM and gradually expanded to other service offerings, such as the self-service scheduling and chatbot services. What HubSpot does better than its competitors is the seamless integration between the mega modules (Marketing, Sales, Customer Service, CMS and Operations). You can start with as few/many modules as your organization needs.
Minpunten:
The Starter Plans are cost-effective ($0 to $45/month) but shoot up astronomically as you scale up to Professional and Enterprise tiers ($360+/month). A more economical tier between Starter and Professional would better serve the SMBs.
Travis
User Friendly, Easy to use for Sales Growth
Opmerkingen: We are becoming far more effective as a sales team with activity and internal organization. We have a system that tells us who to contact, when, and in regard to what. HubSpot CRM is the most important piece of software that our company has and we couldn't go one day without it.
Pluspunten:
Easy for all users to understand and use, but can be customized if needed. The contact timeline and deal filters are my favorite features of the CRM.
Minpunten:
There are no downfalls of HubSpot CRM. It is so easy to use, and can be used as out of box or customized to your needs. It's truly a great solution and one of the best CRM's in the world.
Overwogen alternatieven: Salesforce Sales Cloud
Overgestapt van: Zoho CRM
Redenen om over te stappen op HubSpot CRM: We value the marketing and sales integrations of HubSpot. Additionally, INBOUND is a big part of our business and HubSpot has a great platform to capture and close inbound leads.
Geverifieerde reviewer
Easy, adaptable and scalable
Opmerkingen: Overall love it. I have used various CRM's (Sales Force, Netsuite, ActiveCampaign, Piper Drive and Cooper) and hands down I love HubSpot the best.
Pluspunten:
Bottom line it can work for a solopreneur all the way to a global enterprise. The ability for it to scale with you as your business grows is a big plus. Don't all CRM's do this? Some do but the difference with HubSpot CRM is it is made simple and built in away that you can use it out of the box without overwhelm but can also scale it to complex scenarios that work for your organization. Many CRM's I personally find are too complex initially and don't enable the user to get the most out of the features they should be using. As my title says "easy, adaptable and scale." HubSpot delivers on these and are the key aspects of what I like the most about the software.
Minpunten:
Let's be clear there is no perfect product out there and they all have their pros and cons. Some of least favorite parts about HubSpot CRM: - Contacts vs. Company data and not being able to sync information across all properties (I have written many complex workflows to try and solve for this its just a lot of work and you have extra properties that don't make sense to have). - Not being able to sync data to a dropdown property from a single-text field or vice versa. Here is an example you have an individual that you don't know there Country. You have set up the country property to be a dropdown to use in forms on your site to keep it clean and the naming accurate as you can pull in HubSpot preloaded country list. An individual comes into your database where you don't know the individuals country but based on their domain HubSpot populates their company country. You can cross reference this with the IP country code as well. You can't copy the Company country to the Contact country because they are not the same property type. You go to create a list of contacts from the United States and it becomes a difficult process to keep up to date. The easiest solution is export import which shouldn't be the solution. - Opt-in and subscriptions for GDPR is a little clunky and could use more work for simplicity
Overwogen alternatieven: ActiveCampaign, NetSuite, Salesforce Sales Cloud en Keap
Redenen om voor HubSpot CRM te kiezen: Clunky and didn't integrate well with our marketing and sales processes connected to our website.
Overgestapt van: NetSuite
Redenen om over te stappen op HubSpot CRM: We choose HubSpot for the full ecosystem and scalability. We purchased it as a small company and moved our website, marketing and sales software and CRM to HubSpot to have all the tools integrated effectively. The thing to remember is this might cost more in visible dollars spent but once you start spending significant man hours integrating and connecting more systems the time and resources add up for that.

Kristi
Top-quality CRM with excellent features, just make sure everyone is on board
Opmerkingen: Overall, HubSpot has been an INCREDIBLY positive experience for us. I won't lie and say there haven't been frustrations, but there are always going to be frustrations with switching software or implementing new processes. Ultimately, HubSpot has helped us bring our processes forward in a wonderful way, and their support is truly, truly superior to any other product support I have ever received.
Pluspunten:
To HubSpot's credit, their CRM functions really quickly and its basic features have a very short learning curve -- we onboarded our sales teams in multiple parts, with inside first followed several months later by outside reps. The main CRM we used before HubSpot was Microsoft Dynamics, and we are still significantly based there, but I attribute the positive reception of a new (and dramatic) software shift to HubSpot's ease of use and quick accessibility of prospect information.
Minpunten:
We've run into a similar problem several times due to our industry being so niche (and therefore, the information we collect tends to be highly customized). We have needed to organize and implement quite a few custom fields, which GENERALLY HubSpot's CRM is very good about -- however, there are some significantly important fields that cannot be changed at all, even by HubSpot. We also have had some issues with company associations -- if your prospects work in an industry in which one company can have multiple locations (and the distinction matters), HubSpot's CRM does not lend itself well to that at all.
Overwogen alternatieven: Salesforce Sales Cloud en Marketo Engage
Redenen om voor HubSpot CRM te kiezen: We were ready to explore a more robust and user-friendly tool, and HubSpot had been recommended to us multiple times.
Redenen om over te stappen op HubSpot CRM: HubSpot was by far the greatest solution for our budget and our time constraints. It was such a huge improvement from our previous software that it's like night and day to us, whereas some of the bigger names in the space like Salesforce and Marketo were much too far out of our acceptable price range.
Geverifieerde reviewer
Basic plan is best value
Opmerkingen: Overall, HubSpot is our go-to, all day every day. The most important aspect to us is that it allows us to keep all of our information and updates in one place easily organized and accessible across our organization.
Pluspunten:
We've had both the premium and basic plans of HubSpot and for what we need/use, the basic level is more than sufficient. It's a fantastic value and gives lots of options with a very clean interface and usability.
Minpunten:
The single only premium feature we would utilize for our structure would be having multiple pipelines, however, for something this relatively small I couldn't justify the huge cost difference of upgrading just for that essentially.
Overwogen alternatieven: Salesforce Sales Cloud
Redenen om voor HubSpot CRM te kiezen: Better features on HubSpot, better value for what you get
Overgestapt van: Pipedrive
Redenen om over te stappen op HubSpot CRM: Hands down we chose HubSpot over Salesforce because of the cost/value, really no other reason as I'm a huge Salesforce fan...just not a fan of the price tag for a small organization.
Joseph
Perfect for our startup
Opmerkingen: Brilliant, the fact that we can start on a free plan and do so much makes us think that hubspot could be a really good long term partner for us.
Pluspunten:
We love the fact that hubspot enables us to keep a track of all our clients in one place. Not only that but it is free. The ability to import data from excel files allowed us to upgrade our database from google sheets and combined with hubspots internal database elevated the amount of info we had to hand on our clients, taking it to the next level. We also love the fact you can create custom fields to the CRM and different views for different users.
Minpunten:
To be honest there is very little not to like with hubspot, in terms of the various software we use, this one takes a little more time to implement and adopt, however once customized to your requirements it becomes way easier to use.
Overwogen alternatieven: Airtable
Redenen om voor HubSpot CRM te kiezen: Google sheets is limited and to get it to the level of customization we have with hubspot would be a nightmare. Hubspot is also really user friendly compared to google sheets.
Overgestapt van: Google Sheets
Redenen om over te stappen op HubSpot CRM: We really like the interface for hubspot and the fact they have a lot of basic data on clients, like number of employees etc..
Geverifieerde reviewer
Most nimble CRM platform on the market
Opmerkingen:
- Has standardized our data collection process
- Has allowed us to build a far more robust database
- Has helped us automate low-value activities
Pluspunten:
- Easy to get up and running, i.e. implementation is not a painful process - Less expensive than competitors - SO SO MANY amazing native integrations - Clean layout - Good mobile functionality - Easiest to learn from a user and admin perspective
Minpunten:
- Don't enjoy the "Hubspot fields that cannot be changed" i.e. customization is limited - Workflows can be wonky and don't always work right - Support is based on the person, though most of them are fairly knowledgeable
Overwogen alternatieven: Salesforce Sales Cloud
Redenen om voor HubSpot CRM te kiezen: Needed something more professional with more integrations
Overgestapt van: Zoho CRM
Redenen om over te stappen op HubSpot CRM: Salesfore was far too expensive and implementation would have been an additional high-cost
Josh
Great free tools, with great additions in Sales Starter
Opmerkingen: Using Sequences has saved a huge amount of time when it comes to following up leads. We can set an automated sequence of 5 personalised emails to send at different times if that customer doesn't get back in touch with us. This has increased our sales success and potential for sales, whilst saving time due to the automated process. The free knowledge transfer and recommendations from HubSpot are also really influential, especially for inbound marketing.
Pluspunten:
Keeping track of the customers that we deal with is the best thing in Hubspot for us. Each customer has a contact card created where we can add all their details, but also customise our own fields like the product prospects we have (what we are trying to sell to them), then the products they have bought (hopefully). This helps us to better understand our clients and keep on top of current users and potentials. In the Sales Starter, being able to use sequences saves a huge amount of time with email follow ups and has lead to more sales as it can automate different messages going back out to the customers if they don't reply.
Minpunten:
The full integration with calendars and email is simple if you have a Gmail account, but is trickier if you have independant emails. We can get our emails synced up and use the Outlook integration well, but you can only get the Calendar integration to work if you create a full Gmail account.
Overwogen alternatieven: Salesforce Sales Cloud
Redenen om over te stappen op HubSpot CRM: The free tool offering of HubSpot gave a lot more features than others on the market. We then got comfortable with the tool and expanded to Sales Starter to benefit from Sequences.

Juan
The go-to-CRM for startups growing from small to medium fast
Opmerkingen: An exceptional CRM. There is a reason why it stands out as the leading CRM tool for SMBs. Value for money can get a little expensive. However, it probes worthy after using the extensive suite of features.
Pluspunten:
Hubspot is effortless to set up and intuitive to use. It counts with a vast array of features although it doesn't get overly complicated. Its B2B library is extensive and you can find plentiful resources to learn about B2B sales and marketing
Minpunten:
I wished its automation and reporting tools were more developed. The workflow feature does provide automation capabilities, however after entering into some depth, it eventually falls short.
Overwogen alternatieven: Salesforce Sales Cloud
Redenen om voor HubSpot CRM te kiezen: Hubspot was more known. It integrated better with Google suite
Overgestapt van: Zoho CRM
Redenen om over te stappen op HubSpot CRM: Hubspot was cheaper

Jon (Marc)
HubSpot CRM - Love It
Opmerkingen: Must-Try - A Complete No Brainer Just took the time to do a little research on the Free CRM on places Like YouTube and was pleasantly surprised at all that so many people were saying about it all So signed up on the free entry-level programme, that has all that I need, messed about with for a bit and took the time to see what is possible to implement and execute using it and fell in love with all that the the FREE CRM solution had to offer.
Pluspunten:
> It is free and offers unlimited users WOW > The Training That Is Provided With The Free CRM Solution - Great Quality Of > The Number Of Things That CRM is Able to Offer within the Free Solution > The Best Free Quality CRM Software Solution Out There Hands Down
Minpunten:
I really can not say anything negative about this Free CRM at all. It has been for me a complete game-changer If they could do something a little better it could be to have a more user-friendly getting started area for the training videos
Overwogen alternatieven: Zoho One, Zoho CRM en Bitrix24
Redenen om voor HubSpot CRM te kiezen: Managing Clients and Prospects is a lot more intuitive for me using HubSpot CRM, it just works. It is just a better overall solution all round for me and I can add unlimited additional staff completely free of charge
Overgestapt van: Zoho CRM
Redenen om over te stappen op HubSpot CRM: I choose to use HubSpot CRM as it is a better all-round working solution for me and what for what I need and it is for free.
Missy
Free CRM or full stack implementation - excellent value!
Opmerkingen: I recommend to anyone who makes the investment: spend a week to LEARN the product using the HubSpot certifications (video tutorials, etc. - use the resources to know WHAT you now have in your toolbox!). Then, PLAN and SCOPE your on-boarding project together, as a team. Don't try to do everything at once, or even in concert over various departments. What one area of your business needs WILL affect the others.
Pluspunten:
Intuitive, easy to use, great support, fantastic on-boarding staff, excellent knowledge base. Large marketplace of ancillary providers, but if you have any level of reading comprehension, you can follow KB and/or support instructions provided and do-it-yourself.
Minpunten:
A few missing features, but HubSpot has a robust community for those kinds of requests. Honestly, I love the software so much that I cannot even think of anything very serious as a con. Example: cannot personalize the URL for quotes in the Sales Module. Service Module is fairly new and could use some maturation of features.
Overwogen alternatieven: Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement en Salesforce Sales Cloud
Redenen om over te stappen op HubSpot CRM: I've stalked HubSpot for marketing trends since their early days when the only offering was marketing automation. This year, our company implemented a full stack from CRM & Marketing to Sales & Service and went live with HubSpot CMS on 9/30/19. I've worked with MANY different CMS platforms, and HubSpot is truly the easiest one for full-featured lead generation conversion needs, including analytics. And it's not just affordable; it's a good value!
Mike
Easy, Simple and Affordable (as far as CRMs go)
Opmerkingen: Great. My recommendation would be to invest a few hours reading and watching HubSpot academy to understand how Lead Management and Deal Tracking works, set-up your dashboard the best you can and then go from there. Diving into without the initial investment will lead to a jumbled mess. HubSpot gives you a lot of powerful tools and features to help with the initial set-up
Pluspunten:
HubSpot is one of the few CRMs you can pick up and use without professional help. Using only their videos and articles, you can get a simple, powerful and FREE CRM set-up. The set-up does take time and patience but it's possible. Contrast that vs. Salesforce and other CRMs which I've found to be basically impossible to use for a starter CRM.
Minpunten:
HubSpot's email integration is powerful but it's task management / reminder features could use a lot of work. I can't complain too much since it's free. HubSpot's pricing is also confusing since there are so many features and bundles to choose from. It's especially confusing since they also offer marketing services. Also the dashboard isn't the most intuitive to set-up. All of these above comments are on an absolute basis. When compared to other CRMs I found HubSpot lightyears easier.
Overwogen alternatieven: Pipedrive en Close
Redenen om voor HubSpot CRM te kiezen: HubSpot had better recommendations
Overgestapt van: Streak
Redenen om over te stappen op HubSpot CRM: Cheaper, better, easier
MaryGrace
Great customer service and worth the value
Pluspunten:
Amazing customer service support. The success managers are extremely knowledgeable and answer emails quickly. They have made a huge difference. The interface is very user-friendly so my not so tech-savvy salespeople can still use the software. I like that new features are constantly coming out and that Hub gives beta options for users to test them out. The reporting functionality is cool although I do prefer excel mostly. It's nice that our marketing team can operate on the same platform (I am sales).
Minpunten:
I wish there was more customization. Not every company sells the same way so it would be great to be able to customize the deal section to match how we code/itemize our deals. We can do it to an extent but it causes a lot of user error. I also know that its open-source API but that's not helpful if you don't have an engineer. Because companies are based on domain, there are a lot of duplicate companies and, having a large database, it's a pain (nearly impossible) to manage. Also, the HubSpots Insights database is really bad. The information isn't accurate so we need to do data enrichment on our own. Same complaint with contacts. Lot of duplicates. There's no AI so, right now that's okay but I can see it being a problem as we grow.
Overwogen alternatieven: Salesforce Sales Cloud