--- description: Ontdek de plus- en minpunten van Semrush en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [AI Search Visibility](/directory/34597/ai-search-visibility/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.nl/software/151962/semrush Pagina: 1 / 94\ Volgende: [Volgende pagina](https://www.capterra.nl/software/151962/semrush?page=2) > Waar goede marketeers geweldig worden. > > Oordeel: score van **4.6/5** door 2318 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Semrush? Ontworpen voor marketingmanagers in bedrijven van elke omvang die hun online zichtbaarheid op belangrijke kanalen willen optimaliseren en aantrekkelijke inhoud willen creëren voor gebruikers. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.6/5** | 2318 Reviews | | Gebruiksgemak | 4.3/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.4/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.2/5 | Gebaseerd op alle reviews | | Functies | 4.6/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Semrush - **Locatie**: Trevose, VS - **Opgericht**: 2008 ## Commerciële context - **Beginprijs**: US$ 139,95 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proef) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Chinees, Duits, Engels, Frans, Italiaans, Japans, Koreaans, Portugees, Russisch, Spaans, Turks, Vietnamees - **Beschikbare landen**: Australië, Brazilië, Canada, China, Duitsland, Frankrijk, India, Italië, Japan, Mexico, Nederland, Singapore, Spanje, Verenigd Koninkrijk, Verenigde Staten ## Functies - AI Visibility Score - AI/machine learning - Aanpasbare rapporten - Aanpasbare sjablonen - Activiteitendashboard - Analyse van koppelingen - Auditbeheer - Beheer van meerdere accounts - Bewaking - Bewaking van sociale media - Campagneanalytics - Campagnebeheer - Campagneplanning - Campaign tracking - Citation Intelligence - Contentbeheer - Conversies bijhouden - Dashboard - Distributie via meerdere kanalen - Engagement tracking - Gebruikersinteractie bijhouden - Gegevens importeren en exporteren - Gegevensverzameling via meerdere kanalen - Gegevensvisualisatie - Geotargeting - Kanaalbeheer - Klantenbinding - Lijstbeheer - Marketing Management - Multi-Platform AI Coverage - Multichannel campagnes - Prestatiemeetwaarden - Rapportage en analyse - Rapportage en statistieken - Real-Time Analytics - SEO Audit - SEO-beheer - Samenwerkingstools - Social marketing - Taakbeheer - Tijd op site bijhouden - Tools voor onderzoek naar trefwoorden - Trefwoorden bijhouden - URL's inkorten - Visuele analyse - Waarschuwingen/Meldingen - Websiteanalyse - Websitecontrole - Webverkeerrapportage - Zoekwoordposities bijhouden ... en 25 meer functies ## Integraties (11 in totaal) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - Chatten ## Categorie - [AI Search Visibility](https://www.capterra.nl/directory/34597/ai-search-visibility/software) ## Gerelateerde categorieën - [AI Search Visibility](https://www.capterra.nl/directory/34597/ai-search-visibility/software) - [Competitive intelligence software](https://www.capterra.nl/directory/30539/competitive-intelligence/software) - [SEO-software](https://www.capterra.nl/directory/30931/seo/software) - [AI-marketing tools](https://www.capterra.nl/directory/34136/ai-marketing-tools/software) - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) ## Alternatieven 1. [Wix](https://www.capterra.nl/software/169007/wix) — 4.4/5 (10692 reviews) 2. [SEO PowerSuite](https://www.capterra.nl/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 3. [Ahrefs](https://www.capterra.nl/software/176340/ahrefs) — 4.7/5 (583 reviews) 4. [AccuRanker](https://www.capterra.nl/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [SE Ranking](https://www.capterra.nl/software/142169/se-ranking) — 4.7/5 (297 reviews) ## Reviews ### "Powerful SEO Tool bit Expensive though" — 5.0/5 > **Rahul** | *5 november 2025* | Computersoftware | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Features like the SEO Writing Assistant, Content Audit, and Topic Research tools seamlessly blend content creation with SEO best practices, making it especially valuable for content marketers. > > **Minpunten**: It's traffic estimates, keyword volumes, or backlink counts can differ from Google Search Console, Ahrefs, or other sources. > > Semrush is widely regarded as one of the most powerful and versatile all-in-one digital marketing platforms available today. Users—from SEO specialists and content marketers to PPC managers and competitive intelligence analysts—often describe their experience as comprehensive, data-rich, and highly actionable, albeit with a learning curve. ----- ### "An Essential Tool for Digital Marketing" — 5.0/5 > **Cristina** | *27 januari 2025* | Logistiek en toeleveringsketen | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: Very useful tool for digital marketing\!\! > > **Minpunten**: The interface can be a bit overwhelming for new users, and some features require additional time to learn. Pricing might be high for smaller businesses. > > Overall, my experience with Semrush has been positive. It's a powerful tool for improving digital marketing performance. ----- ### "The Most Complete and Powerful All-in-One SEO Tool" — 5.0/5 > **Palash** | *26 mei 2026* | Design en ontwerp | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Semrush is the ultimate all-in-one SEO and digital marketing tool. What I like most is its incredibly deep and accurate keyword research database, alongside comprehensive competitor analysis features. The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly. > > **Minpunten**: The pricing is quite expensive, especially for individual freelancers or small agencies. Also, due to the massive amount of data and advanced tools available, the user interface can sometimes feel overwhelming and has a steep learning curve for beginners. > > My overall experience with Semrush has been exceptional. It serves as a backbone for daily SEO tasks, keyword strategy, and competitor tracking. It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment. ----- ### "Reliable Data That Helps Me and My Clients Grow" — 5.0/5 > **Jose** | *18 december 2025* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: What I like most about Semrush is the quality of the information and how easy it is to use that data with real clients. I use it to show businesses where they stand with SEO, how they compare to competitors, and where clear opportunities exist to grow. Semrush has helped me win new clients by showing the tools and process I use, and it’s been essential for improving websites and blogs through keyword research, competitive analysis, and small weekly optimizations that add up over time. It’s a practical tool that supports long-term growth, not just reports. > > **Minpunten**: The main downside is that Semrush can feel overwhelming at first due to the number of tools available. However, the customer support team is very helpful and does a great job walking you through the platform, starting with the most important features and then covering smaller tools that can also make an impact. I often recorded support sessions so I could rewatch them later, since there’s a lot of valuable information and tips to absorb all at once. The more you understand the tool, the more value you get from it. > > I’ve been using Semrush since 2020, and it’s become a must-have tool for my business. It has helped me grow by making it easier to access reliable data quickly and make informed decisions. More importantly, it allows me to support clients better by having all the insights I need in one place. I highly recommend Semrush for business owners and agencies. ----- ### "Unwanted add-on charges, no refund, and no easy way to remove payment details" — 1.0/5 > **Arsene** | *1 april 2026* | Internet | Aanbevelingsscore: 0.0/10 > > **Pluspunten**: The platform is comprehensive and includes a wide range of SEO and competitor analysis tools. Semrush > > **Minpunten**: The biggest issue was not the software itself, but the billing practices. An expensive add-on was charged to my account without clear and informed consent on my side, and once discovered, no refund was offered. On top of that, I could not directly remove my card, and canceling the add-on required contacting support and waiting up to two weeks. That creates a very poor level of trust for a platform charging business customers at this price point. > > My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features. However, that positive impression was completely overshadowed by a very poor billing and account management experience. I was charged for an expensive AdClarity add-on that I did not clearly intend to subscribe to, and the charges continued until I noticed them. When I contacted support, my refund request was denied. I also found it very frustrating that I could not simply remove my payment card directly, and that removing the add-on required contacting support by email and waiting up to two weeks. As a result, my experience went from initially positive to deeply disappointing, mainly because of the lack of transparency and customer control. ----- Pagina: 1 / 94\ Volgende: [Volgende pagina](https://www.capterra.nl/software/151962/semrush?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/151962/semrush) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens