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Over Segment

Segment is de laatste integratie die je ooit zult uitvoeren. Vereenvoudig het verzamelen van gegevens met één API en integreer meer dan 200 tools met een druk op de knop.

Meer informatie over Segment

Pluspunten:

Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations). Easy to understand pricing.

Minpunten:

And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript.

Beoordelingen van Segment

Gemiddelde score

Gebruiksgemak
4,5
Klantenservice
4,3
Functies
4,6
Prijs-kwaliteitverhouding
4,1

Waarschijnlijkheid van aanbeveling

8,8/10

Segment heeft een totaalscore van 4,6 van 5 sterren op basis van 71 gebruikersreviews op Capterra.

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Reviews filteren (71)

Guido
Guido
Digital Media Manager in Italië
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

All the info you need. In a snap!

5,0 3 jaar geleden

Pluspunten:

It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript). It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer. Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing! It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click. It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).

Minpunten:

It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.

Lewis
Lewis
Director of Operations in VS
Geverifieerde LinkedIn-gebruiker
Chemicaliën, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

This CDP is great if you have a plug & play website, more tricky if you have a custom built website.

4,0 3 jaar geleden

Opmerkingen: The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort.

Pluspunten:

Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions.

Minpunten:

The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive.

Or
Or
CTO and Co-founder in
Geverifieerde LinkedIn-gebruiker
Internet, 11-50 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer
Bron: GetApp

Data loss and bad customer support

1,0 8 jaar geleden

Opmerkingen: At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Pluspunten:

Reduce the amount of code that handles analytics and tracking No real alternative

Minpunten:

Unreliable. Bad customer support.

Andres
Senior Software Engineer in Australië
Gezondheid, wellness en fitness, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Flexible user analytics

5,0 3 maanden geleden

Opmerkingen: We have had a great experience with Segment. Even just a couple of months of data gathering have already turned into actionable items.

Pluspunten:

Set up was trivial, the API is easy to use and the real-time debugger is absolutely excellent.

Minpunten:

Some capabilities around the events API is not immediately apparent until you get deeper into it.

Jonny
Jonny
Head of Sales Operations in VK
Geverifieerde LinkedIn-gebruiker
Financiële dienstverlening, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Segment - The Data Layer to Have

5,0 4 jaar geleden

Opmerkingen: Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

Pluspunten:

Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.

Minpunten:

Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

Matt
Founder in VS
Computersoftware, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

The best Customer Data Platform around

5,0 7 maanden geleden

Opmerkingen: Segment has been pivotal in our startup's journey, helping us to unify customer data and to unlock invaluable customer insights across all our properties. Segment seamlessly integrates with our web app and entire tech stack and simplifies data management, allowing us to focus on our core business functions. Their support and startup program are top-notch. We're customers for life.

Pluspunten:

Easy to use, amazing documentation, unparalleled functionality, and stellar support.

Minpunten:

It's hard to find something to fault. We had to learn a lot about data structures, but Segment's documentation and resources made this straightforward. We're all the better for it.

Giovanni
Giovanni
Marketing manager in Italië
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Useful marketing tool

5,0 3 jaar geleden

Opmerkingen: great, it helps a lot in collecting customer's information

Pluspunten:

Segment is a great platform that allows a lot of different functions in customer's data collection. The best thing by my point of view is that a lot of marketing tools are ready to use, you have only to connect them to Segment and all the data will flow.

Minpunten:

if your marketing tool is not on the list you have to code: that is not a bad thing, only you need a developer

Ludwig
Product Manager in Zweden
Internet, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Love it!

5,0 8 maanden geleden

Pluspunten:

Makes my life as a data scientist/product manger so much easier

Minpunten:

Nothing to dislike really. Maybe that you have to pay a lot for some of the nicer features such as more control of the data.

Christopher
Christopher
Head of Product in VS
Geverifieerde LinkedIn-gebruiker
Voedselproductie, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great software to remove the burden of countless API integrations

5,0 6 jaar geleden

Opmerkingen: Saved a ton of dev time

Pluspunten:

It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Minpunten:

Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Charlotte
Editor in Chief in VK
Informatietechnologie en -diensten, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Very useful piece of software

5,0 4 maanden geleden

Opmerkingen: Positive experience, able to connect up different platforms seamlessly.

Pluspunten:

Enables us to unlock parts of our platform that we couldn't without it, feeding the data into other useful areas. Very easy to implement.

Minpunten:

Not initially intuitive for a non-technical user, some more guidance on useful features would be appreciated.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Detailhandel, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

We could not have conducted marketing without Segment, and their staff is incredibly helpful

5,0 2 jaar geleden

Opmerkingen: It requires the ability to manage various sources and multiple destinations while maintaining an organized, consistent track plan. A system such as Segment is incredibly valuable for firms with several data sources and destinations that are continually growing.

Pluspunten:

Our major objective is to monitor activity on our company's website(s), particularly user activity. Pre-built interfaces with marketing, data, and analytics systems make it easy for marketers to configure connectors without the need for engineering resources for each integration request. Segment has saved us time throughout the years that would have been spent connecting and syncing data amongst many technologies. Segment is a wonderful tool for us due to its intuitive interface, extensive documentation, and ability to debug events.

Minpunten:

Some of the destinations and sources held by Segment and its partners can necessitate interaction with support teams (for example, SDKs, missing features, or bugs in functionality).

Tamás
Data Analyst in Hongarije
Informatietechnologie en -diensten, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

A reliable tool for event tracking and syncronization

5,0 4 jaar geleden

Opmerkingen: In our organization Segment is mostly used to track events from the website backend. There are other feature rich alternatives for frontend tracking but server-side tracking is not a priority for them. Segment really saves a lot of software, devops and data engineer hours alike by reliable continuous data delivery.

Pluspunten:

- Intuitive UI. - Event tester on the UI. - Several client libraries. - You can sync even your backdata, e.g. when setting up a new warehouse. - Pricing is based on users not events.

Minpunten:

- Custom schedule for synchronisation or event validation is only available in higher packages. - Some integrations just don't support a moderately sophisticated setup. E.g. if you don't want 1 million API calls a day you should construct specific Segment calls to update Salesforce leads.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Internet, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Addresses a major use case | requires a data architect to own the implementation and instrumentation

5,0 3 jaar geleden

Pluspunten:

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.

Minpunten:

Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation.

Guruprasad
VP Engineering in India
E-learning, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Good tool for startups

5,0 5 jaar geleden

Opmerkingen: Overall, it helps you to start really fast. We at www.quiznext.in use segment to collect data from our app and send it to warehouse, firebase, fb etc.

Pluspunten:

Easy setup, Easier to collect data and send to warehouse. Integration with other tools is easy.

Minpunten:

Not all integrations are seemless. Many integrations require client side app installation, which just reduces the code a bit. Once you start attracting decent users, it turns out to be expensive and need to look for alternative tools.

Andrew
Andrew
Business Coach and Head Strategist in Nieuw-Zeeland
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Great for integrating product with multiple products and extending over time

4,0 3 jaar geleden

Opmerkingen: Integrating with multiple other products, it's meant we can add additional products without changing our core product or needing development time. It's meant we can add and test new products and decide if we want to keep them or drop them without needing development to do it.

Pluspunten:

The ability to set and forget it, essentially set it up when you launch the product and then needs very little maintenance or hand holding to do the job, and do it well.

Minpunten:

Did feel complicated to set up, and to look into the workflows. Having said that once set up they've worked perfectly and we haven't had to keep working on them.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Gezondheid, wellness en fitness, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Segment for analytics integration

4,0 3 jaar geleden

Opmerkingen: - Great experience, easy integration, saves a lot of time when working with multiple analytics services

Pluspunten:

- easy integration - can work with many analytics Saas vendors

Minpunten:

- can be better with some data visualization capabilities

Steve
Steve
Head of CX & Ecommerce in Australië
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Segment does all the heavy lifting so you don't have to

5,0 3 jaar geleden

Pluspunten:

A centralised place to standardise all of your data through ETL, analytics as well as computed traits that create consistency of information across operational saas systems. Segment's investment in protocols roadmap provides the tools required to address the automatic monitoring of data.

Minpunten:

There aren't many things that come to mind.

Erick
Product Marketing Analyst in Brazilië
Computersoftware, 201-500 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

Prático e simples de implementar, mas não funciona sozinho

4,0 vorig jaar

Pluspunten:

O Segment tem sido uma ótima ferramenta para evoluir nossa estratégia de Product Analytics, principalmente pela sua simplicidade, "straight-forwardness", facilidade de implementação e diversas integrações nativas. Com ele, estamos sendo capazes de agregar dados de diversas fontes e enviar para o Mixpanel, onde geramos dashs e relatórios, além de permitir o armazenamento em data warehouse.

Minpunten:

Na minha visão, o maior contra é ser necessariamente dependente de outra ferramenta para visualizar os dados coletados pelo Segment. Nesse ponto, outras ferramentas mais dedicadas a Product Analytics tem vantagem, por serem capazes de reunir quase tudo em um produto só.

Fayssal
Fayssal
CEO in Tunesië
Geverifieerde LinkedIn-gebruiker
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Segment is a great tool, if you can afford it then you should start using it right now.

5,0 6 jaar geleden

Opmerkingen: Always happy to recommend segment ! A great tool.

Pluspunten:

The last tool to integrate with various apps. Write once and integrate infinitely. Time saving is worthless and make your app load much faster.

Minpunten:

Pricing is not small businesses friendly ;( Would be great if we can write and view integrations comments from other users. Please share future integration pipeline.

Andrii
Senior Drupal Developer in Oekraïne
Computersoftware, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Segment - the best system to control and analyze your customers!

5,0 3 jaar geleden

Opmerkingen: I integrated Segment with the Drupal 8 site. I’m supporting it and improve.

Pluspunten:

The great debugger web-based tool. The tool to create audiences to group users by some properties or events.

Minpunten:

All if fine. I can’t even be thinking about cons. Probably would be great to have the ability to copy data between sources.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Vervoer/over de weg/per spoor, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Must have software

5,0 5 jaar geleden

Pluspunten:

Not sure how one can manage app and web tracking without Segment. It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power

Minpunten:

The capacity to decide which events are sent to each vendors to limit data overusage

Altaf
Co-founder, CPO in Singapore
Informatietechnologie en -diensten, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Modern data consolidation solution

5,0 3 jaar geleden

Pluspunten:

There’s nothing out there that even comes close to Segment. With just a single integration we can funnel our data to all the essential tools that we use to run out business (Intercom, Amplitude, Google Analytics and many more)

Minpunten:

Nothing specific. Everything works great.

Stefan
C>TO in Duitsland
Internet, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Key component to populate data between different services

4,0 vorig jaar

Pluspunten:

Ready made integrations with most critical SaaS services makes it easy to share data between systems.

Minpunten:

The pricing model is sometimes not the best given how event intense your application is.

Srinivas
Srinivas
Co Founder & CTO in India
Geverifieerde LinkedIn-gebruiker
Evenementenbureaus, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Segment Data collection

5,0 5 jaar geleden

Opmerkingen: Very good and solve the key pain point very well

Pluspunten:

3rd party integration is very good , ease of use and whole ecosystem

Minpunten:

Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU

Vimal
Software tester in India
Computersoftware, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Integration and journey

4,0 3 jaar geleden

Opmerkingen: Its really good but not extreme.

Pluspunten:

This will be very simple to integrate with any website in short time. The clear understanding of user activities via your api calls. This event module will helpsl us to analysis what user did in the page and what they are trying to make it. If something's broken when user browse, we could pretty much identify easily by debugging via segment instead of searching our code base log files.

Minpunten:

User funnel is not much as per the exception. When I want to compare the multiple user journey, I couldn't feel much.