Powerful content performance tool

Beoordeeld op 8-12-2017
Geverifieerde reviewer
Manager, Social Media
Computersoftware
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
5/5
In totaal
5 / 5
Gebruiksgemak
4 / 5
Functies en functionaliteit
5 / 5
Klantenondersteuning
5 / 5
Waar voor je geld

Pluspunten: SqueezeCMM is a robust, and powerful content tool. Over the course of a few years, my team utilized this platform on a daily basis--sqz'ing thousands of pieces of content. Sqz was able to provide us with extremely detailed metrics--quickly. The ease of creating several 'data points' in which to delineate our click throughs was key to the majority of our social media reports.

Minpunten: Only con: The filtering tool would 'lock-up' upon occasion; however, SqueezeCMM's customer support was always quick to fix it!

Can't work without it.

Beoordeeld op 12-1-2018
Geverifieerde reviewer
Chief Marketing Officer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
5/5
In totaal
5 / 5
Gebruiksgemak
4 / 5
Functies en functionaliteit
5 / 5
Klantenondersteuning
5 / 5
Waar voor je geld

Pluspunten: SqueezeCMM is an all-around time-saver. Create bulk uploads for hundreds of links in a snap, and watch how they all perform on desktop or mobile. SqueezeCMM allows for a very agile content marketing approach. Because you can see how your content is performing across all channels in real time you know where to spend your efforts.

Minpunten: It would be fantastic to be able to select more filtering options, and more robust reports, but those might already be in development.

Fabulous for aggregating data from digital channels

Beoordeeld op 14-5-2018
Daniel B.
Marketing Manager
201-500 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer 
4/5
In totaal
4 / 5
Gebruiksgemak
4 / 5
Functies en functionaliteit
5 / 5
Klantenondersteuning
4 / 5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Pluspunten: Excellent taxonomy system. Peace of mind in the knowledge that our link data is being collected and stored in a manner that is hygienic - with the ability to cleanse further in the future. Responsive team at Squeeze who seem generally interested in our progress with their tool.

Minpunten: A few quirky interface issues - but these are being constantly addressed by the Squeeze team. The analytics on their own are good, but not spectacular. However, the ability to download the data in standard csv and Excel format for use in our own analytical software makes this largely unimportant.

Makes my job easier!

Beoordeeld op 16-5-2018
Whitney G.
Marketing
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer 
4/5
In totaal
5 / 5
Gebruiksgemak
5 / 5
Functies en functionaliteit
5 / 5
Klantenondersteuning
Waar voor je geld

Pluspunten: The software is easy to use and when I want to run a report on any number of things, it's incredibly easy to do.

Minpunten: I wish bulk squeezing was easier and I wish the dashboard didn't reset to the default date range each time I logged in.

Prefunnel marketing solution supported by a great team

Beoordeeld op 12-8-2019
Ross N.
Owner
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer 
5/5
In totaal
4 / 5
Gebruiksgemak
5 / 5
Functies en functionaliteit
5 / 5
Klantenondersteuning
5 / 5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Pluspunten: SqueezeCMM is a dual-purpose platform for B2B content + audience segmentation. Works great with content management, BI and marketing automation platforms because it gives you pre-funnel prospect insight. Great team!

Minpunten: As mentioned in another review, there is a bit of a learning curve but the support team was there to help me.

Powerful insights on content performance

Beoordeeld op 25-6-2018
Geverifieerde reviewer
Founder, The Mezzanine Group | B2B Marketing Company
13-50 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer 
5/5
In totaal
4 / 5
Gebruiksgemak
5 / 5
Functies en functionaliteit
5 / 5
Klantenondersteuning
5 / 5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Opmerkingen: Ability to identify which content is performing best, and which is performing poorly. Ability to give clients transparency on how their content is performing.

Pluspunten: We recently started using SqueezeCMM to track the performance of our client's content across channels. It has given us much better insights into customer behaviour and what kinds of content perform the best (and where we should invest more and less). The ability to give each client their own dashboard is great they're much more engaged when they can check on performance themselves, and opens up useful conversations with them about future campaigns.

Minpunten: Like all new software, there's a learning curve. As well, the software handles complex data sets, so you need enough data to be able to put it to good use.