Salesforce Marketing Cloud Account Engagement reviews

Pardot delivers on promises

Opmerkingen: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pluspunten:

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Minpunten:

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Review by MT

Opmerkingen: Overall, my experience with Salesforce Marketing Cloud Account Engagement was positive. The platform offered a robust set of tools for managing customer engagement and executing marketing campaigns. The ability to segment and target specific customer groups, along with the automation features, streamlined my marketing efforts and improved campaign effectiveness. The real-time tracking and reporting capabilities allowed me to measure the impact of my campaigns and make data-driven decisions. Although the platform had a learning curve and could be costly, the overall experience with Salesforce Marketing Cloud Account Engagement was excellent, enabling me to enhance customer engagement and achieve marketing goals effectively.

Pluspunten:

One of the things I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing customer engagement and marketing campaigns. The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging. The automation features, such as email workflows and journey builders, made it easy to create and automate multi-channel marketing campaigns. The real-time tracking and reporting functionality provided valuable insights into campaign performance, allowing me to optimize my marketing efforts effectively.

Minpunten:

While Salesforce Marketing Cloud Account Engagement had many positive aspects, one thing I liked least was the complexity of the platform. As a beginner, it took some time to familiarize myself with the various features and functionalities. The learning curve was steep, and I would have appreciated more comprehensive onboarding resources and tutorials to help me navigate and utilize the platform more efficiently. Additionally, the pricing structure of Salesforce Marketing Cloud Account Engagement could be quite expensive, especially for small businesses or startups with limited budgets.

A B2B marketing automation platform that can be easily adapted.

Opmerkingen: Salesforce Marketing Cloud Account Engagement is a great platform for any company that wants to leverage an enterprise-grade marketing automation platform. While it may not be the best platform on the market, it can be learned and managed quickly by your existing team. You will not need a new employee to manage your marketing automation platform.

Pluspunten:

Salesforce Marketing Cloud Account Engagement is a Marketing Automation platform that lives within the Salesforce ecosystem. It is the best MA platform that natively integrates with Salesforce CRM.

Minpunten:

As a former user of Marketo Engage, I find that Salesforce Marketing Cloud Account Engagement lags behind in terms of automations. In the past five years, there have been no significant improvements to Automations and Completion Actions. While I understand that Salesforce is advocating for the use of Flows, it would be beneficial to see some advancements in the native automation tools on the platform.

Unlocking the Power of Customer Data with Salesforce Marketing Cloud Account Engagement

Opmerkingen: Salesforce Marketing Cloud Account Engagement has been great for me. It has helped us increase customer engagement and loyalty to a great extent.The platform's ability to be customized is a feature I adore. We have been able to develop customized and narrowly focused campaigns that have been well received by our clients and resulted in higher engagement rates. We can use the real-time data provided by the analytics and reporting features to make data-driven decisions about our marketing strategies. These features are also very helpful.The ease of use of Salesforce Marketing Cloud Account Engagement is another feature I enjoy. It is simple to use and navigate, despite having so many options and features. We were able to use the platform to its full potential and were able to get up and running fairly quickly.

Pluspunten:

I have to say that the most thing I like about Salesforce Marketing Cloud Account Engagement is that it gives me a complete view of how our customers are interacting with each of our channels. I can easily measure their behavior, determine which campaigns are most popular with them, and adjust our content and messaging accordingly.One personal experience that stands out is when we used Salesforce Marketing Cloud Account Engagement to run a targeted email campaign. We were able to make data-driven decisions regarding future campaigns because the analytics and reporting features showed us which emails had the highest open rates and click-through rates. It was wonderful to see how our efforts were affecting customers' experiences with our brand in real time and to know that we were making a difference.In general, I believe that Salesforce Marketing Cloud Account Engagement is a useful tool for marketers who want to increase customer engagement and loyalty.

Minpunten:

To be honest, the fact that Salesforce Marketing Cloud Account Engagement can occasionally be somewhat overwhelming is the feature that I find least appealing. It can take some time to get used to using all of the features and options because there are so many of them.When we first started using Salesforce Marketing Cloud Account Engagement, one personal experience comes to mind. We had a lot of questions about how to use certain features, so we had to learn and play around a lot. It required a long time to find a workable pace, however when we did, we viewed the stage as unbelievably strong and supportive.In spite of the underlying expectation to learn and adapt, I would in any case energetically prescribe Salesforce Marketing Cloud Account Engagement to any advertiser hoping to further develop client commitment and dependability. The advantages far outweigh any minor issues we might have had.

Know about - Sales Force

Opmerkingen: Marketing campaign Dashboards and New modules can be created on salesforce as per our requirement.

Pluspunten:

User friendly for form Integration. Multiple Dashboards and Reports Available for business review. View and Notification for users. API integration with multiple websites and Applications. Easy setup to create new fields and data management module. Log history to identify changes and creation. Campaign management leads, cost per lead and outcome.

Minpunten:

Processing lag in case of too much information on the page. View log is not available in normal license.

Not the easiest to implement or maintain for startups, not worth the high cost

Opmerkingen: Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just didn't turn out to be worth the heavy cost.

Pluspunten:

Form handlers, automation/workflow builder, not much else.

Minpunten:

The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall.

Any other tool is probably better

Opmerkingen: Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect everything with that name to be absolutely the best. But that doesn't have to be the case and Pardot is a proof.

Pluspunten:

It integrates with Salesforce very easily which, I assume, is the only reason why anybody might ever consider using it.

Minpunten:

It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition.

Salesforce Marketing Cloud Account Engagement

Opmerkingen: My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive solution for managing customer accounts and executing targeted marketing campaigns. Despite the initial learning curve and cost considerations, it significantly contributed to our marketing efforts and improved customer engagement.

Pluspunten:

One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing and engaging with customer accounts. The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed for effective customer segmentation and improved campaign performance.

Minpunten:

One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a significant learning curve to fully utilize its features and functionalities. Additionally, the cost associated with using the platform could be a limiting factor for smaller businesses or organizations with limited marketing budgets.

My review Salesforce Marketing Cloud Account Engagement

Opmerkingen: A great email marketing software to use to make email sales

Pluspunten:

We use this software for email marketing. Thanks to this software we make more sales by e-mail

Minpunten:

Our emails are sent without worry everything is to the standard really

SALE your Salesforce

Pluspunten:

Salesforce is best because it can accessed from anywhere and it doesn't require any server and pre and post all the activities can be managed from here.

Minpunten:

The analysis tool can be changed or improved as it doesn't leads to understand by using different filters if could be done in dashboard standards so that it can be used in a more understanding way.

Pardot for beginners

Opmerkingen: Allowed us to efficiently market to individuals and companies that we already had in our system without using direct mail.

Pluspunten:

Pardot is a natural fit for Salesforce users. The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.

Minpunten:

Pardot is definitely not intuitive. There is a learning curve for sure. It is not something that someone can jump into and just figure it out. Assistance from tutorials and our Pardot technical help is needed.

Marketing Automation for price conscious organizations

Opmerkingen: Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel. Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends. Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy. Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.

Pluspunten:

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Minpunten:

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status. Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

Powerful Marketing Automation Platform

Opmerkingen: As our admin and a daily user, I have found that the tool is relatively easy to learn basic and intermediate functionality. However, as you get more advanced, the ability to find "official" Salesforce resources becomes more difficult. Thankfully, the community of users has proven to be really valuable and knowledgeable even with various updates.
I think Pardot has been a really strong tool for us to advance our marketing automation and email marketing practices and really drive growth in our marketing efforts.

Pluspunten:

The biggest Pro for our organization is the tie-in to Salesforce. Adding Pardot as our bolt-on marketing automation platform allows us to connect seamlessly to our Salesforce CRM and utilize most all of the data that we're already capturing there. Developing detailed email logic, engagement programs and drip campaigns has really improved our growth marketing practice.

Minpunten:

At times, the tool can be challenging to find the correct solution for what you're trying to accomplish. I've spent many hours in Salesforce's help section and the Pardot user community (as well as searching other areas of the web) to find answers to specific questions. That said, the questions that I've had, usually have been answered already by other users or I can collaborate with other users outside our org to find a solution.

Pardot Lets Us Punch Above Our Weight

Pluspunten:

Pardot lets us punch above our weight as a small marketing team. It was there when we were a marketing team of 1 and is able to grow with us as we become a marketing team of 14. Specifically, Pardot's B2B focus and different channel integration makes it very easy for us to synchronize marketing campaigns and orchestrate content and engagement across channels. From email to landing pages to social media to forms that we can inject into our web properties, Pardot makes it extremely easy for us to scale quickly and look incredible! Finally, the fact that Pardot is natively integrated with Salesforce Sales Cloud means that I don't have to worry about clunky integrations, pages or 10-step reporting. The data is right there and ready to give us insight across sales and marketing. Our sales teams are using Pardot Engage from right inside Sales Cloud to run their own, marketing - enabled, micro campaigns. This fosters alignment between our teams and helps them achieve smarter and faster results.

Minpunten:

There is so much more that Pardot could be doing with reports given all the data that passes through the system. I'd really like to see more reports such as client engagement reports that combine account engagement scores with revenue data that Pardot pulls from Sales Cloud. I'd love to see enhanced social listening and sentiment integrated in Pardot and a more robust social queueing capability. But these are improvements that could be made rather than negatives about the existing product. We use the reports and social queueing extensively and these are ways it could be improved. Finally, help and support can be challenging to navigate. If you're someone who takes the initiative and can dig in, you'll be fine. If you want hand-holding through the process, you'll likely need external consulting.

Powerful Marketing Automation Tool

Opmerkingen: Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. We are able to set up workflows and use it multiple times for generating different leads. Customer mapping & analytics are in-depth that helps us to garner meaningful inferences on the choice & interests of the customers. Pardot's tracking system is superb in assessing the customers journey from visits to individual pages on our website, from visiting a particular page to generate conversions on landing pages. Pradot has simplified our marketing process and helped in the strategic growth of our business.

Pluspunten:

Pardot Salesforce has simplified our entire process of marketing at HL Agro. The lead nurturing campaigns are helping us to drive engagement with our current & potential customers. Generating leads & setting up workflows is no more a task now. With Pardot, we are able to acquire meaningful data on the choice & interests of the customers. It offers in-depth analytics & facilitates our customer mapping process.

Minpunten:

Pardot pricing is a major limitation of the software. The subscription plans start at $ 1000 and is billed annually. The premium pricing of Pardot generally makes it unaffordable for the small scale businesses. We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan. Pardot offer A/B testing feature only to the pro-subscribers.

Easy to use , great UI and powerful

Opmerkingen: the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short.

Pluspunten:

1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI 2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function ) 3) slick customer journey canvas that is highly visual 4) fairly priced (in comparison with the other MA vendors)

Minpunten:

1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone 2) it would be great if there were more native connectors to it.

Great Quality Marketing Automation System for B2B Marketers

Opmerkingen: Pardot is by far my favorite Marketing Automation system I've used. They have great support articles, a large user community that you can utilize, and you can trust that the software will actually work.

Pluspunten:

I love how easy it is to start automated workflows, send autoresponders based on contact engagement and do all around data tracking. The integration with Salesforce allows for easy data maintenance and gives a high quality hand off between marketing and sales. The engagement and information on all campaigns your leads and contacts are apart of can easily be viewed on the Salesforce records for quick access for Sales to see. Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.

Minpunten:

The customer support team for Salesforce and Pardot is not great. It can take months for them to get back to you. Which, could highly impact your automations if you can't solve a problem. You're better off asking the Pardot community via Twitter or a Salesforce Community for any questions you have.

Pardot for Non Profits

Pluspunten:

As a small non profit, being able to have a tool with a lot of automation enables us to be a lot more efficient in terms of marketing campaigns, news letter management, and integrated forms with our CRM and analytics. Our productivity would not be as high as an organization without Pardot as a tool.

Minpunten:

The Salesforce - Pardot integration can be very finicky and requires a lot of maintenance to ensure it's working properly. For instance, we are having issues reading opportunities and have been back and forth with the customer support team to figure out to resolve the issue for 2 weeks now

Powerful tool

Opmerkingen: I would say this is a very powerful tool because it's integrated with the CRM. One really useful tool is the Engagement Studio, you can create email flows and know their results.

Pluspunten:

I like that the leads are syncronised automatically with salesforce including the source where the lead came from. When this leads is converted (he/she buys) we can know where it came from.

Minpunten:

The UX still needs to improve. The graphic design of the platform looks a little bit old but nothing too bad. After using it for a couple of months you get use to it and you can move fast in the platform.

Overly expensive for the features, almost zero Aus support.

Pluspunten:

The UI is fantastic and super intuitive. Feels good to use, which is important as we use this daily.

Minpunten:

Implementation was cookie-cutter and conducted by a Third Party, which didn't take into consideration any of our business processes. As a result, we lost the ability to fully automate a large portion of the platform. Support is the absolute worst. Their live in-app chat has now disappeared completely, but even before this it was impossible to reach anyone or get a decent answer regarding most problems. Forget about their Knowledgebase, as you need to buy a separate Salesforce licence to access it. Warning: If you're buying this, you will NEED a technical front end developer to integrate it properly into your website, design forms to match, build email templates and landing pages. You COULD use their stock templates, but they're not device responsive and are super bland.

Helpful for sales but not for marketers

Pluspunten:

Wonderful tracking for leads and creation of drip campaigns. Any company who’s expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce.

Minpunten:

Interface and usability needs a lot of improvement. Functionalities for creatives and marketers can become too time-consuming and limiting, especially in terms of customisation of drip emails.

Pardot marketing tool

Opmerkingen: Overall, I am really happy we went with Pardot it has been a great marketing tool and allowed our company to create content and reach an audience we could not have even come close to without it.

Pluspunten:

I love the ability to have insight into customer activity and to create marketing campaigns. From a marketing perspective Pardot is an amazing tool. However my role is in more of a sales role so I tend to lean on the features of Salesforce much more. I appreciate the tie into sales force and how I am able to create reports and customer lists very easily in Pardot. It has greatly expanded the communication that I am able to have with customers. I work closely with the marketing team to delivery targeted messages which we were unable to do in the past.

Minpunten:

My biggest frustration comes from the Salesforce/Pardot relationship. I wish that the terms in salesforce were the same used in Pardot, it is a bit of a learning curve especially when you are getting up to speed and working within two different departments. For example campaigns in salesforce are completely different than campaigns in Pardot.

Great for enterpries

Opmerkingen: Great tool that speaks very well with Salesforce and an essential tool in our marketing department.

Pluspunten:

Easy to set up and use. Many customization options and high quality.

Minpunten:

Suppot is a bit cumbersome and takes too long.

The best marketing automation tool if you use Salesforce CRM

Opmerkingen: On the whole, my experience with Pardot has been a pleasant one, and I'd suggest it to others. A fantastic tool for us, it has helped us create new leads, move prospects through the sales funnel in an automated method, and so on and so forth It's been fantastic for us, and I enjoy the creative aspect of automating processes. Make sure you know that it's not all rainbows and butterflies. We overestimated how long each project would take to complete.

Pluspunten:

The lead deck feature provides us with real-time information on the activities of our prospects. Customer service is excellent. It's simple to use, and it's quite customizable. As a Salesforce product, it's really easy to integrate with the CRM.

Minpunten:

Pardot does not have a very educational welcome to learn how to use the program and you have to see tutorials and training on other platforms to learn how to use it. Once you learn it is excellent Pardot

Great option for SMBs

Opmerkingen: Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company. We did need an implementation partner when we first set the platform up.

Pluspunten:

Parrot has all the necessary features and functionality to serve SMBs in a marketing automation capacity. The ease of use is simpler compared to some of the other highly complex and customizable options out there, plus the integration with Salesforce is seamless.

Minpunten:

We had issues with syncing to Salesforce previously but that has since been resolved. The features and interface have not changed much in the last 10 years so don’t expect a lot of new enhancements or improvements to come.