Hootsuite reviews

Great for businesses and distributed teams

Opmerkingen: This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.

Pluspunten:

Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.

Minpunten:

We really like hootsuite, but it would be nice if more platforms and types of posts could be made.

Hootsuite is the top software for handling many social media accounts.

Opmerkingen: In overall, it's the best tool to use if you need to manage many social media accounts at once, particularly on Twitter and Facebook.

Pluspunten:

Hootsuite is simple to operate; I really like that all the platforms I use can be shown on a single page, and the publisher screen makes it simple to see at a glance precisely what you're posting on each day across all of your accounts. You can just drag and drop to rearrange your articles, and adding images is just as simple. It couldn't be much better.

Minpunten:

I can't think of a single drawback to this system. Very user-friendly, it rarely experiences outages. You may relax knowing that the program will automatically publish your posts once you've entered them. In two years of use, I have never once seen a bug in this program.

This people is a JOKE

Opmerkingen: Disgusting

Pluspunten:

None, nothing, cero, it doesn't worth it

Minpunten:

Everything, I paid 100 Euros for a certificate that I passed but never received

Always a solid choice

Opmerkingen: Overall it is legitimately an all time resource for marketing and that especially includes their world class blog.

Pluspunten:

Hootsuite is just so integrated and has been such a market leader it's hard to compete with everything they can. do

Minpunten:

The least liked thing is that hootsuite prices itself out of budget when launching almost immediately. I can never upgrade because it gets expensive quickly with so many offered tools.

Hootsuite is my must-have tool for managing my social networks.

Opmerkingen: Hootsuite, in overall, provides more opportunities to learn new things, especially when it comes to attempting to get insight into the crisis situation that most businesses find themselves in. Thanks to this method, we can now get our message to the right individuals at the right time.

Pluspunten:

I take great pleasure in being able to plan out and fine-tune customers' social media campaigns and provide them with raw data when they need it. Hootsuite, in my opinion, provides superior information and connectability with its publics in contrast to other brands.

Minpunten:

The expense of the Learning Academy irritates me much, especially in light of the fact that both Google and Amazon provide equivalent services for free. I think the academy might use some updating, especially for interns who are trying to get into the workforce.

I highly recommend

Opmerkingen: It managed to be one step ahead in my social media strategy by allowing me to easily manage and publish content on multiple social networks from a single interface. The statistical reports are also very complete. However, I missed some features exclusive to the paid version. In summary, for those who are just starting out and mainly use a network, the free version is functional, but to get the most out of it, I recommend having one of the plans that include more advanced tools.

Pluspunten:

I mainly liked the way Hootsuite makes it easy to publish content to multiple social networks on a schedule and in one place. The interface is very intuitive and allows you to create an easy-to-manage content strategy. With their calendars I can plan posts in advance, assign hashtags, and mention users. I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the statistical reports on reach and interaction. It is undoubtedly a great tool for those who must manage several profiles and do not want to constantly publish manually

Minpunten:

What I liked least is that some features such as message alerts are only available on the paid plan. While I understand that it is a way for the company to earn income, for those just starting out with a small budget, those alerts could be useful. Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary. In general I feel that the free plan is somewhat limited and to get the most out of it it would be better to have the premium versions

Best service

Opmerkingen: It saves me a lot of time when planning and publishing content on multiple platforms simultaneously. The analyzes it provides are very valuable to optimize my strategies. I highly recommend it for any business or brand that wants to improve its presence on social networks. Although the free version has certain limitations, the functions it offers are very complete. It was worth investing in a premium subscription to unlock advanced capabilities

Pluspunten:

I really like the easy-to-use interface and rich features that Hootsuite offers. It allows me to manage several social networks from a single platform and schedule content in advance. I also like the variety of analytics and metrics it provides to measure the performance of my posts. The integration with other tools and apps is very useful

Minpunten:

What I like least is that some more advanced features are only available in paid plans. For example, the number of social profiles I can add in the free version is limited. Access to historical data is also restricted

A must have for any marketing agency

Pluspunten:

Hootsuite is a fantastic product that enables you to manage multiple client accounts at the same time with ease. It allows our team to do their work so much more efficiently, it saves us many hours of work and does a fantastic job at everything we want.

Minpunten:

The learning curve is not steep, but it could be easier

Great, if you can afford it

Pluspunten:

Hootsuite is a great product, packed with features, and constantly renews itself

Minpunten:

It is really expensive. There are many alternatives (without all of the features) that are way less expensive. With such pricing it basically blocks small business and nonprofits from using it.

Good if You’re still Heavy on Meta

Pluspunten:

Multi platform management is the sole reason for us to use Hootsuite since Meta’s interface is slow and buggy when we need to separately measure Facebook and Instagram performance.

Minpunten:

Personally feel that the interface can be less “corporate”.

Useful for beginners but high priced

Opmerkingen: Especially for the free version, I can say that since we have switched to a maker-checker structure in our social media marketing process, checking the planned posts much earlier prevents problems that may occur in the instant posting. Making improvements on the features I explained in the cons section will make the product much more effective, but if you are just a beginner, it will be easier for you to try the free plan.

Pluspunten:

It's useful to connect more than one social platform and manage all of them from one channel.

Minpunten:

Unfortunately I think the pricing is expensive. Also, the lack of a scheduling option for stories complicates the process. The most important shortcoming for me is the lack of a PDF scheduling option for LinkedIn. I think this is a very necessary feature especially for B2B marketers. I also think it is necessary to integrate more social media accounts, especially for the free plan. I understand the scheduling limits, but I think every marketer, even if it is a free plan, needs to be able to use all social media accounts on the free plan to test the effectiveness of the product.

A Good Option for Social Publishing and Monitoring

Opmerkingen: At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Pluspunten:

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Minpunten:

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

A Great Tool For Social Scheduling - But Others Offer More For Less

Opmerkingen: Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.

Pluspunten:

Social Post Scheduling is the raison d'etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you're only interested in being able to schedule and post to multiple social media channels, this is the first place to look.

Minpunten:

The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2022, Instagram post scheduling shouldn't be an exclusive feature.

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

Opmerkingen: Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.

Pluspunten:

My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and mentions, and even keep tabs on things like certain keywords I can respond quickly. For instance, I manage the social presence for a popular sporting goods company, and I can search for FAQs on Twitter and quickly provide an answer and a link, all while responding to different DMs across our other social platforms. On Sprout Social, everything was aggregated into one feed. I prefer to have it parsed out so I can know how to modify my answers quickly depending on the platform. I also really liked the reporting options - the reporting templates are set up so the bulk of the numbers are at the beginning, rather than below the fold, which has been great for clients with short attention spans.

Minpunten:

The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive.

Makes life so much easier

Opmerkingen: I'm able to efficiently see all of my social channels in one place. It makes it easier and less stressful to schedule, listen, reply to messages/comment, tag, etc. than having to go to each channels individually.

Pluspunten:

I like that you can schedule posts and see what's coming in a calendar. You can also "listen" to social media by setting up a hashtag you'd like to follow and all posts that use that hashtag will appear in a stream. You can set up a several streams for one social channel such as for posts, messages, scheduled posts, etc. You can even manage and reply to comments.

Minpunten:

It takes a bit of a learning curve. It has some limitations as far as tagging companies or people. Some functions, you'll have to do directly on the social channel. But that's also the case with any social media management and analytics software like Hootsuite.

Social Media Management - Trust the Leader

Opmerkingen: It was good and it worked smoothly (on a self serving mode)

Pluspunten:

The ready to integrate plugin to add 3rd party services is a great feature to extend the usability.

Minpunten:

Poor customer support and longer TAT on query resolution

Great tool, but feels like it could still do with something extra - better planning, more LinkedIn features

Opmerkingen: It might feel like it's missing a few extras, but generally its a really useful platform and out social media activity has been much better in terms or both organisation and analytics. There's also a massive community for Hootsuite so you can always find out how other people are using it. We used a Meltwater before and it was so scientific and clunky to set up we never ended up using it. We use Hootsuite daily now and the ability to shorten links is also really helpful.

Pluspunten:

Really easy to use and so many resources. The platform is brilliant for scheduling and you don't even have to visit the other social platforms to post and engage with the audience. You can really customise the streams for each user which is great for productivity, and the analytics is really useful. As a manager, I only have to hop into the publisher section to see what posts are going out, how often we're posting, and what platform we're using most. Using the streams, I can set up one for all posts to check consistency and monitor engagement, one for competitor research, and one for searches, and then more platform specific streams so I can really dive into the nitty-gritty if I need to.

Minpunten:

It's very Twitter orientated, most of the useful streams like monitoring topical conversations etc are in Twitter (probably by nature of the Twitter platform), but I would like to see more feature on LinkedIn - so far there's only TWO streams; one to monitor Company Updates, and second to monitor scheduled posts (I can see this in the publisher planner anyway). It would be good to see similar monitoring streams for Hashtag conversations because this feature is applicable in LinkedIn as well as Twitter. The Publisher also feels like it's just missing something and I think it's the ability to 'plot' in posts rather than drafting out complete posts. For example when we're planning what activity we want to launch, we might not know what the full post is going to look like, but we might just want to plot in ideas which at the moment we have to do on a spreadsheet and then translate over to the Hootsuite publisher. It would be good to see this feature in the planner where we can plot ideas, and then fully draft them out later.

Love this social tool!

Opmerkingen: I saved ENORMOUS amounts of time with Hootsuite. I can't imagine doing all that it helped me do manually... from monitoring comments, to responding to people, to scheduling multiple posts a week on multiple platforms per week, to everything in between. Hootsuite really helped me streamline my job even when we had limited budgets and resources to do anything else.

Pluspunten:

I used to do full-time social media management and was using Hootsuite constantly to schedule posts for my clients and track social conversations and mentions in real time. I love how simple and easy it is to use – you'd never think multiple columns across your screen would work or keep you sane... but it gets the job done! I can easily respond to people, retweet it, flag it and more. Another awesome think I love about Hootsuite is the ability you have to help gather content. I was constantly looking for things to retweet to get engaged with others online, so I used one of my columns to track particular keywords. I could then get real-time tweets and posts from people talking about the topics I wanted to engage with and retweet for the brands I was managing. Honestly that made my job 100x easier!

Minpunten:

I do know it has been a little clunky for me in the past. Sometimes keyword columns won't update and I've had to delete and recreate the search – or I would schedule posts and the photos wouldn't go out. I think they have fixed some of these issues over the years. There is also a maximum number of columns you can create in the free version, so I sometimes ran into issues where I wanted to use more features but couldn't. But, overall, I appreciate the value I got for the $$.

Sufficient Free Tool for Social Media Scheduling

Opmerkingen: Hootsuite is a great free tool for beginners and small social media teams! It's easy to use and has just about all of the basics you could need to start scheduling and managing social.

Pluspunten:

Hootsuite is a great free solution for basic social media management. I enjoy the dashboard customizations, where you can pull in different channels and features (ex: posts, timelines, mentions, etc.) all in one easy-to-manage interface. It also makes social listening easy versus having to log in and manage notifications manually on each individual platform. In general, Hootsuite is easy to learn given some experience with other SaaS platforms. The interface is intuitive and easy to navigate. And, they offer a ton of free resources to help you get up to speed with the platform and social media management in general, which is nice. With the free version, you can manage three social profiles. This is great for personal use or for managing in-house social, but not ideal for agencies or managing multiple clients/accounts. Surprisingly, however, you can schedule as many posts as you want within those three profiles, which is great for advanced planning.

Minpunten:

The integrations and features/functionality could be better. I personally prefer to use HootSuite to schedule tweets and prefer to schedule other content for Facebook and LinkedIn within the actual platforms. It's fine to use HootSuite in a pinch, but you are able to do a lot more customizations within the individual platforms. Kind of a pain to do it separate/manually, but you get a better post/product in return. For example, you often can't add multiple images to a post or do a carousel-style post as you could directly within Facebook. Like most SaaS products that have a free version, there are limitations. For anything more than managing in-house or personal social, you'd likely need to invest in one of the paid plans and really compare what's offered in HootSuite vs some of the other more enterprise solutions. The reporting is also fairly limited and you'll likely have to work within the platforms directly or use other tools to get a full picture of social media performance.

All about Hootsuite

Pluspunten:

Hootsuite is a must haev platform for marketing media managers who want to make better use of their time, acquire insights into their messaging and audiences, and connect with customers more regularly to expand their following. Hootsuite is a great application that I would suggest to everyone who utilizes social media for business. It allows you to track hashtags, scheduled tweets, learn about your audience, and obtain insights into which messages are the most popular.

Minpunten:

The limitation on the number of streams you may have is something I dislike about Hootsuite. They also have several payment levels, which give you additional options, but it might be challenging to figure out which one is best for you. My company switched back and forth through free and premium trials several times a year since we couldn't determine which was best for us, so I suggest doing some study into all of the features associated with the various tiers before committing.

Where would I be without HootSuite?!

Pluspunten:

I started using HootSuite at the very EARLY stages of my business. Before I even had a single client. The reason I chose HootSuite is because they had a FREE version... and in my early client-less stage...I needed all the free I could get. It's extremely easy to add whichever social networks you have (LinkedIn, Instagram, Facebook, Twitter, etc.) The free version allows for 3 profiles, but once you upgrade to the paid you can of course add more. The platform itself is very self explanatory and makes scheduling future posts extremely easy.

Minpunten:

I'd like to be able to edit the posts by platform. For example, when posting to Instagram, Facebook, and Twitter -- I'd like to add hashtags just to the Instagram Caption and/or shorten the Twitter caption. Instead of having to create a post for each separate platform, I'd like to be able to do it all in one and make the edits in the same batch.

Hootsuite may be useful... but just maybe

Opmerkingen: Hootsuite is a great tool for scheduling, posting and monitoring your social media accounts. However, due to its costs, I honestly think that there are more accessible ways to get this job done, unless you're working with no programming feature channels such as Linkedin (but still, I recommend you to check other offers, you might find something better)

Pluspunten:

Hootsuite was the first content manager software I used, and it has given me almost no problems. I've been able to program even weeks of posts on Facebook, Instagram and Linkedin, which in some like this last one mentioned, is pretty helpful due to no programming feature so far on the main social media site/app. Plus, through Hootsuite, you can also have a wide view of what the people or brands you follow in social media are posting. And also, the fact that you're able to check and answer messages, mentions and comments from here, saves you lots of time in case you work in many social media channels. Last but not least, the analytics feature is also helpful for creating new strategies, discarding, adding, or complementing content.

Minpunten:

So, Hootsuite is really comfortable, however, the main flaw many users can agree with, is the price. The platform can get way too expensive in case you're dealing with more than 10 social media channels and more than 1 user. Of course if you're in control of so many channels and collaborators, it means your business is bigger, but honestly, there are cheaper options in the market (some of them even free!). Another point to consider relates to what has been said before. Back in the day (like 2 years ago at least), this might seemed like a very helpful hand to have control over too many accounts and scheduling. However, now days, social media like Twitter, and specially Facebook and Instagram, have been into this kind of features, so you can program your tweets directly from the app or website, and you got the special tool "Creator Studio/ Business Manager" from Facebook. So Hootsuite eventually might get obsolete.

Great for Managing My Nonprofit Social Media Pages!

Opmerkingen: If you manage multiple social media pages for an organization or business, this is a great tool that will make your life so much easier and save you a lot of time!

Pluspunten:

Hootsuite is a great timesaver. I love that as I'm setting up social media posts for the week, I can schedule posts across multiple platforms at the same time, and be able to further tailor them to the character of each platform (Facebook post vs. Twitter post) all from the same site. I also really appreciate how you can add or remove different "streams" from your viewing page for each social media platform. For instance, on my Facebook tab in Hootsuite, I have my page's scheduled posts in one column, our already published posts in the next column, and our inbox messages in another. For Twitter, though, I have my page's tweets in one column, our other newsfeed tweets in another (which I can retweet, reply to, and like all from that column in Hootsuite!), our mentions in a third column, and our direct messages in another.

Minpunten:

Overall, Hootsuite is great, but there are a couple of things that bother me from time to time. When scheduling Facebook posts with multiple photo attachments, I've found that Hootsuite will publish each photo as a separate post, but with the same text each time, instead of including all the images in one post. This means that in these cases, I always have to go to Facebook's page to schedule posts with multiple images instead of being able to do it from Hootsuite. It's not something I have to do very often (typically, I only include one image with a post), but it's annoying nevertheless. I've also occasionally had Hootsuite incorrectly block me from being able to schedule my posts because it's internal clock is off and says that my posts (which I'm trying to schedule for several days away) aren't being scheduled for more than 5 minutes in the future.

Great tool for agencies managing multiple clients

Pluspunten:

Benefits of Hootsuite for agencies: 1. Super easy to manage multiple networks for multiple clients, and all in one or two clicks once you've completed set-up 2. Easy to collaborate, which is key for agency happiness; you can assign tasks and monitor the progress of those assignments 3. Viewing scheduled content for single accounts or multiple accounts is possible, even across clients, which is a big plus 4. They do have a content approval process that you can set up at their highest level which is pretty good, not the best out there, but more than most other management platforms offer 5. They have a LOT of plug-ins for their platform, which is awesome, including Slack, Wordpress and several other big ones that agencies might use or find helpful 6. They stay ahead of opportunities and have the first collaborations with the key social networks, like Instagram publishing, they were the first there

Minpunten:

On the negative side: 1. You can only have like 7 streams in each tab, which seems like a lot, but it's not enough. I feel like there should not be a limit within each tab 2. They are expensive, in my opinion; they do compare with Sprout Social and some others, but I think they are all on the pricey side 3. Not their fault, but you now have to go direct to IG and FB for some things like checking private messages or for IG even commenting on others content is no longer available; this makes paying the higher price less desirable because now you are having to go back to managing the channels directly AND managing them via Hootsuite

An excellent tool to manage your social media activity

Opmerkingen: Easy to install and to use, Hootsuite is great for small organisations in need to run their social network processes faster and more efficiently.

Pluspunten:

With Hootsuite, you can easily manage many accounts on various platforms (e.g. your Salespeople's Twitter and LinkedIn accounts as well as your company pages on Facebook and Linkedin...). You can build various boards depending on your needs to work the way that suits you. We've also organized a weekly review process for scheduled posts written by third parties.

Minpunten:

When we installed Hootsuite, we did not manage to integrate it smoothly within our Hubspot processes. The integration may have been improved as of today, but we have been using these tools independently.