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Hootsuite is het meest gebruikte platform voor het beheer van sociale media, vertrouwd door meer dan 800 bedrijven uit de Fortune 1000.

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Reviews filteren (2.768)

Charity R.
Charity R.
Book Reviewer in VS
Geverifieerde LinkedIn-gebruiker
Entertainment, Zelfstandig ondernemer
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Impressive free plan

5 2 jaar geleden

Opmerkingen: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Pluspunten:

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Minpunten:

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Salvatore P.
Academic Advisor in VS
Schoolleiding, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Almost perfect!

5 2 weken geleden Nieuw

Opmerkingen: Overall, my experience with Hootsuite has been very positive. Scheduling posts across multiple platforms simultaneously works flawlessly, and it is easy to give multiple team members access under the business account. My only negative is the lack of alt text, which limits the usability for my organization.

Pluspunten:

I love Hootsuite's feed view, which allows me to see the social media feed for all of my organization's accounts in one place. The previews are effective and true to each social media platform. the scheduling features work very well, and it is easy to post simultaneously across various platforms. Having multiple team members schedule social media posts work flawlessly, and various types of media all post seamlessly.

Minpunten:

As a public organization, we are required to include alternate text for all images posted to be in compliance with laws for accessibility. I have contacted customer support, and though they were very friendly and helpful, we were unfortunately unable to work it out, as it seemed alt text is not currently supported by all platforms.

Steve T.
Owner in VS
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Used To Be Great...

3 3 maanden geleden

Pluspunten:

I've been using Hootsuite for a long time for multiple businesses/clients and I have loved the capability they offer for a reason able price, but unfortunately that recently changed. So I'll get to that in the cons section. I do still love how easy it is to schedule but that is about it. Everything else, I'm no longer a fan of.

Minpunten:

1. When you schedule something if you need to go back and make an edit it is very time consuming and cumbersome. 2. You used to be able to have something like 5 profiles connected on the free plan and schedule out 20 posts but now you can only have 2 profiles and 5 posts. 3. The paid plans are way too expensive in my opinion for what you get compared to other platforms like Later. 4. The analytics are not that helpful in my opinion. I can get more information on Facebook directly than Hoostuite. 5. I have had a lot of technical problems lately. Getting a lot of random errors and having to redo a post or getting errors connecting a profile, etc. All making it pretty hard to use the software anymore.

Joshua B.
Joshua B.
Marketing Manager in Frankrijk
Geverifieerde LinkedIn-gebruiker
Schoolleiding, 11-50 werknemers
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

If you've got the budget, you can afford this mediocre service

4 3 maanden geleden

Opmerkingen: Hootsuite was excellent back in the day, it was the industry standard, but I feel start-ups have easily surpassed them in just a matter of a few months! If you can afford their service feeds and you are happy with them, then stay with their mediocre service. If you have the option to change, there are definitely better platforms out there.

Pluspunten:

Hootsuite was fairly simple to setup and I was programming social media posts within a few minutes. It supported LinkedIn, Instagram, and Facebook, which are the three platforms I use the most.

Minpunten:

The UI was way too busy on certain pages, but the calendar view as convenient and clean so I could visualize what we had planned for the coming weeks. The price went up a few months ago and it priced us out. It's not worth the new pro prices they have listed. Lacks support for Google My Business pages and Canva intergration, which means everyting takes a few extra steps.

Geverifieerde reviewer
Partner in Mexico
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Manage multiple social media accounts at reasonable prize, but analysis is over expensive

4 8 maanden geleden

Pluspunten:

The dashboard is great to monitor multiple accounts at once, you can view different hashtags, words, mentions, brands or whatever you want at once in a single tab. Very easy to use and learn just the basics. Integration to web browsers and multi browsers. Automated reports sent to email.

Minpunten:

You need to pay to assemble the different charts, tables, graphs and parts of analysis by each report. Not affordable if you want more team members. Advanced features take a lot of effort to learn. Targeting while posting is limited.

Jillian P.
Social Media Associate in VS
Schoolleiding, 10.000+ werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

A Necessity for Any Social Media Professional

5 4 maanden geleden

Opmerkingen: Terrific experience and will continue using Hootsuite on a regular basis for work. Would highly recommend!

Pluspunten:

The best part of Hootsuite is the affordable price for the features that you get. I like how easy it is to use and you can publish to many social sites with the click of a button. It automatically connects to all your social media platforms and you can monitor post performance and engagement.

Minpunten:

I did not like how pricey the custom URL shorteners are. In addition, sometimes the previews do not show up when trying to post on Facebook - some trial and error is necessary.

Esteban P.
Esteban P.
Digital Consultant in Ecuador
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

What a great social media management platform

5 6 maanden geleden

Opmerkingen: Using Hootsuit helps you keep organized with your content and schedule, you can manage all your social media platforms in only one place! It makes you get things done faster than ever!

Pluspunten:

The possibility of manage different social platforms in only one place, simplifies the job in a whole new way! I absolutely recommend it!

Minpunten:

There’s no integration with some social media platforms but the most popular and most used are!

James R.
James R.
Owner in VS
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great for social media managers

5 2 maanden geleden Nieuw

Opmerkingen: Overall, it's been great. There's not really any other tools out there that I like as much as Hootsuite, despite the few things I don't like about it. There have been big improvements made to the site over the last several years so there's a feeling of things improving and getting better.

Pluspunten:

I like how easy it is to schedule social media posts across a variety of social media channels at once. That saves me loads of time each week.

Minpunten:

I don't like how you're limited to only 3 social media channels with the free account. I wish the restriction was on how many posts you could schedule in a month or something else.

Amanda D.
Amanda D.
Marketing Coordinator in VS
Geverifieerde LinkedIn-gebruiker
Ziekenhuis- en gezondheidszorgbranche, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Share to all social platforms from one place

4 6 maanden geleden

Opmerkingen: Having the ability to post across all of our social media pages at once vs. individually saves us hundreds of hours of time. Hootsuite also offers great analytics where we can see how our posts are performing all at the same time.

Pluspunten:

I am part of a Dental Service Organization with over 50 offices. We have social media platforms for all of these offices. Hootsuite allows us to post to all office's social media platforms at once rather than doing it individually. BIG time saver!

Minpunten:

Sometimes the website is a little glitchy. There is an error that pops up probably 50% of the time that I use the software. However, just hitting "submit" again generally gets it to work.

Hannah W.
Marketing Manager in VS
Commercieel vastgoed, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Did not live up to the hype for us

3 3 maanden geleden

Opmerkingen: Hootsuite occasionally has free webinars to help build the platform. They also offer extra certifications at an additional cost if you're interested in learning more about paid advertising or things like that. Hootsuite is easy to use, has some great troubleshooting articles and FAQ but overall, it just hasn't been a good fit for our commercial real estate business.

Pluspunten:

I do like using Hootsuite to build up a calendar of posts to go out at a later date. We publish from multiple accounts for several different companies so it is helpful to have a space to (mostly) do it all in one place.

Minpunten:

Linkedin is our primary social media platform and I feel that is the platform Hootsuite is most lacking.

Joanmarie C.
Executive & Communications Assistant in VS
Basis- en voortgezet onderwijs, 501-1.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Almost Perfect!

5 6 maanden geleden

Opmerkingen: Hootsuite has always been my goto for businesses getting off the ground or those that are on a low budget. They offer such great and essential features in an easy-to-use platform. As a school district, we have an overwhelming amount of content that needs to go out and MUST be present on any and all social platforms. When I realized we could not hit all of the platforms we needed, and that we were limited to the number of posts, we were forced to make a shift to another platform. Hootsuite dashbord is awesome with the features it provides, but to a multitasking pro the dashboard was a bit intimidating - felt it could have been organized and simplified (not all features needed to have a button on the dashboard... categorize!)

Pluspunten:

I love Hootsuite for it's creativity, content management features, scheduling, drafting, duplicating, and monitoring of content performance. In my mind they are a top competitor!

Minpunten:

There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms!

Ben E.
Director of Communications in VS
Hoger onderwijs, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Getting Better with Time

5 vorig jaar

Opmerkingen: Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.

Pluspunten:

Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram.

Minpunten:

At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.

Thomas C.
Social Media & Content Specialist in Canada
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

A Good Option for Social Publishing and Monitoring

4 2 jaar geleden

Opmerkingen: At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Pluspunten:

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Minpunten:

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Randi Z.
Marketing Director in VS
Internet, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

One of the Original Content Schedulers and Management Systems!!!

5 2 jaar geleden

Opmerkingen: Hootsuite is a great tool. I find it useful in scheduling large batches of content. For example, for a few clients I can plan out and schedule my entire 3 months worth of content. It's a great tool for an agency who may focus on one type of client, be able to "recycle" and reword similar posts and upload the content across multiple clients simultaneously through an excel upload! I personally like to use Hootsuite as my blueprint. I know I will get my content posts uploaded and out there. I still like to log onto individual social networks and post on there in real time . I like Hootsuite for managing and responding to comments and DMs as I prefer using a computer and typing and checking spelling. Don't use Hootsuite as your only tool. You really need to go into networks and manually update them as well. Hootsuite hasn't cracked down on LIVE yet either and live video is a great tool!

Pluspunten:

I was one of the early adapters using Hootsuite. Originally all the options blew me away! Awesome to have on one dashboard all my social networks with multiple tabs in front of me. I also love that I could schedule the same posts and click off on multiple social networks. It's really good for marketers who can re-use content across multiple clients accounts, for example if I run a social media marketing agency and can use similar food content across all the food social media accounts that I follow. I also had liked I could build the posts in an excel and import it. I like your "university" and offering classes!!! I like your reports.

Minpunten:

Overtime as social media space evolved there were functions I wished you had sooner. Instagram posting and scheduling was very clunky when it first came out that it had to notify my clients to push through the Instagram post that I had done. It took you a while to integrate Pinterest. I'm not sure if you're able to let me schedule on someone's personal Facebook account (I know this was on Facebook but I wish this was easier to do!) . Hootsuite mobile-I personally don't use your mobile. I only use Hootsuite on desktop because of the breadth of multiple social networks and tabs.

Meisha B.
Marketing Manager in VS
Computersoftware, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Sufficient Free Tool for Social Media Scheduling

4 2 jaar geleden

Opmerkingen: Hootsuite is a great free tool for beginners and small social media teams! It's easy to use and has just about all of the basics you could need to start scheduling and managing social.

Pluspunten:

Hootsuite is a great free solution for basic social media management. I enjoy the dashboard customizations, where you can pull in different channels and features (ex: posts, timelines, mentions, etc.) all in one easy-to-manage interface. It also makes social listening easy versus having to log in and manage notifications manually on each individual platform. In general, Hootsuite is easy to learn given some experience with other SaaS platforms. The interface is intuitive and easy to navigate. And, they offer a ton of free resources to help you get up to speed with the platform and social media management in general, which is nice. With the free version, you can manage three social profiles. This is great for personal use or for managing in-house social, but not ideal for agencies or managing multiple clients/accounts. Surprisingly, however, you can schedule as many posts as you want within those three profiles, which is great for advanced planning.

Minpunten:

The integrations and features/functionality could be better. I personally prefer to use HootSuite to schedule tweets and prefer to schedule other content for Facebook and LinkedIn within the actual platforms. It's fine to use HootSuite in a pinch, but you are able to do a lot more customizations within the individual platforms. Kind of a pain to do it separate/manually, but you get a better post/product in return. For example, you often can't add multiple images to a post or do a carousel-style post as you could directly within Facebook. Like most SaaS products that have a free version, there are limitations. For anything more than managing in-house or personal social, you'd likely need to invest in one of the paid plans and really compare what's offered in HootSuite vs some of the other more enterprise solutions. The reporting is also fairly limited and you'll likely have to work within the platforms directly or use other tools to get a full picture of social media performance.

Geverifieerde reviewer
Account Executive in VS
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Love this social tool!

4 3 jaar geleden

Opmerkingen: I saved ENORMOUS amounts of time with Hootsuite. I can't imagine doing all that it helped me do manually... from monitoring comments, to responding to people, to scheduling multiple posts a week on multiple platforms per week, to everything in between. Hootsuite really helped me streamline my job even when we had limited budgets and resources to do anything else.

Pluspunten:

I used to do full-time social media management and was using Hootsuite constantly to schedule posts for my clients and track social conversations and mentions in real time. I love how simple and easy it is to use – you'd never think multiple columns across your screen would work or keep you sane... but it gets the job done! I can easily respond to people, retweet it, flag it and more. Another awesome think I love about Hootsuite is the ability you have to help gather content. I was constantly looking for things to retweet to get engaged with others online, so I used one of my columns to track particular keywords. I could then get real-time tweets and posts from people talking about the topics I wanted to engage with and retweet for the brands I was managing. Honestly that made my job 100x easier!

Minpunten:

I do know it has been a little clunky for me in the past. Sometimes keyword columns won't update and I've had to delete and recreate the search – or I would schedule posts and the photos wouldn't go out. I think they have fixed some of these issues over the years. There is also a maximum number of columns you can create in the free version, so I sometimes ran into issues where I wanted to use more features but couldn't. But, overall, I appreciate the value I got for the $$.

Harry W.
Digital Marketing Manager in VK
Detailhandel, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer
Bron: SoftwareAdvice

Great tool, but feels like it could still do with something extra - better planning, more LinkedIn features

4 3 jaar geleden

Opmerkingen: It might feel like it's missing a few extras, but generally its a really useful platform and out social media activity has been much better in terms or both organisation and analytics. There's also a massive community for Hootsuite so you can always find out how other people are using it. We used a Meltwater before and it was so scientific and clunky to set up we never ended up using it. We use Hootsuite daily now and the ability to shorten links is also really helpful.

Pluspunten:

Really easy to use and so many resources. The platform is brilliant for scheduling and you don't even have to visit the other social platforms to post and engage with the audience. You can really customise the streams for each user which is great for productivity, and the analytics is really useful. As a manager, I only have to hop into the publisher section to see what posts are going out, how often we're posting, and what platform we're using most. Using the streams, I can set up one for all posts to check consistency and monitor engagement, one for competitor research, and one for searches, and then more platform specific streams so I can really dive into the nitty-gritty if I need to.

Minpunten:

It's very Twitter orientated, most of the useful streams like monitoring topical conversations etc are in Twitter (probably by nature of the Twitter platform), but I would like to see more feature on LinkedIn - so far there's only TWO streams; one to monitor Company Updates, and second to monitor scheduled posts (I can see this in the publisher planner anyway). It would be good to see similar monitoring streams for Hashtag conversations because this feature is applicable in LinkedIn as well as Twitter. The Publisher also feels like it's just missing something and I think it's the ability to 'plot' in posts rather than drafting out complete posts. For example when we're planning what activity we want to launch, we might not know what the full post is going to look like, but we might just want to plot in ideas which at the moment we have to do on a spreadsheet and then translate over to the Hootsuite publisher. It would be good to see this feature in the planner where we can plot ideas, and then fully draft them out later.

Virginia B.
Communications Manager in VS
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer
Bron: GetApp

Manage and schedule your tweets (and posts) for SUITE results

5 3 jaar geleden

Pluspunten:

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week. PROS The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc. Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Minpunten:

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison). You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Abigail N.
Abigail N.
Social Media Specialist in Kenia
Architectuur en planning, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Reliable and easy social media manager

5 5 jaar geleden

Opmerkingen: Hootsuite and Buffer are my go to social media, despite the several other SM Managers that I've tried out. I work with 5 brands and I have to manage their social media accounts (Facebook, Twitter, Instagram and LinkedIn) I've been using Hootsuite (and Buffer) for three years but of the two Hootsuite is my favorite and my safe bet. I have a habit of testing out as many free marketing software's as I can find and in terms of social media marketing Hootsuite is the best. The interface is easy to use, and the tutorial available to each new signup is very helpful. I love being able to tag a Facebook page, Twitter profile or Instagram profile in a post. The android app is also fully functional on my Kindle Fire (Unlike Buffer) which is a plus. The Feedly> Hootsuite integration is a major plus, I've never used the Hootsuite RSS feed option even though I keep planning to, but I like being able to share informative posts from feedly (On my Kindle Fire) to Hootsuite. What I love the best is that the free plan unlike buffer lets you schedule as many posts as you want to 3 social media profiles. This is great because I can schedule a month worth of social media posts in three days unlike the 10 posts per profile restriction on the Buffer's free plan.
The analytics reports aren't very detailed and often I rely on Start a Fire as well as a variety of other software's to get in-depth analytics but the brands I work with do not understand or see the need for in-depth analysis so I suppose it's okay.
I'm not happy that Hootsuite doesn't support posts with multiple images, I learnt that the awkward way when I made a post with 3 pictures. I recommend Hootsuite for beginners and Individuals who want a simple, straight forward social media manager. Oh, and the Hootsuite academy is very insightful.

Pluspunten:

It is one of the simplest Social media managers in the market, the freeplan is great because it provides essential features for beginners and experts at no cost. I also like the mini tutorial for new users, at the right side of the dashboard. I personally use Tweetdeck for social listening on Twitter but Hootsuite is also great for that.

Minpunten:

I dont like the fact that if i want to schedule a post with multiple images i'll have to schedule it directly on Facebook or on Tweetdeck for twitter.

Shanna T.
Social Media Specialist in VS
Marketing en reclame, 501-1.000 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

4 2 jaar geleden

Opmerkingen: Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.

Pluspunten:

My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and mentions, and even keep tabs on things like certain keywords I can respond quickly. For instance, I manage the social presence for a popular sporting goods company, and I can search for FAQs on Twitter and quickly provide an answer and a link, all while responding to different DMs across our other social platforms. On Sprout Social, everything was aggregated into one feed. I prefer to have it parsed out so I can know how to modify my answers quickly depending on the platform. I also really liked the reporting options - the reporting templates are set up so the bulk of the numbers are at the beginning, rather than below the fold, which has been great for clients with short attention spans.

Minpunten:

The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive.

Geverifieerde reviewer
Marketing Specialist in Qatar
Geverifieerde LinkedIn-gebruiker
Telecommunicatie, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer
Bron: GetApp

Perfect for individuals, business and agencies alike!

5 3 jaar geleden

Pluspunten:

As a marketeer, I was lucky enough to try a few different social media management platforms. Personally, Hootsuite has always been one of my favorites. The platform is quite easy to use, and setup. The interface is quite intuitive and on boarding new members normally takes us a few minutes. We easily managed multiple accounts and switched between them in single clicks. The mini profile icons helped our team differentiate between our different clients, so we had a smaller number of mistakes. But that's not all! Team collaboration is superb once you establish a professional account. Content review and approvals that is easy to set up. You can review comments and replies and assign them to other users, and even leaves comments and notes for them. You can review other users performance and get full reports on their work.

Minpunten:

Reporting is weak compared to other tools. And while I enjoy their pre-designed scheduled reports, I normally end up creating my own reports using other analytics tools that are more robust and provide more in-depth insights. While i enjoy setting up multiple topic columns to monitor, extracting the data is impossible and you will always need a listening tool to create monitoring and listening reports. I was on an older pricing plan for awhile now, but when I checked recently, they seem to have increased their pricing and are now quite pricey compared to some of the competing platforms, however, I still have a soft spot for them.

Bennani M.
Freelance in Marokko
Computersoftware, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Puissant mais perfectible

4 11 maanden geleden

Opmerkingen: J'utilise Hootsuite depuis un peu plus de 5 ans désormais et j'ai rapidement été ravi de sa simplicité et de sa performance. Mais aussi du fait que je peux piloter toute mon activité sur les réseaux sociaux, grâce à une vue complète sur le tableau de bord. Malheureusement, la série de bugs m'a progressivement poussé à déchanter et à changer de logiciel.

Pluspunten:

L'utilisation de Hootsuite est d'une limpidité sans égal. De plus, il uniformise la gestion de mes réseaux sociaux en planifiant notamment jusqu'à 350 messages . Ce logiciel dispose aussi d'une fonctionnalité de recherche conséquente permettant par exemple, sur Twitter, de cibler géographiquement mes requêtes. Enfin, il offre un important registre d'applications dans lequel on peut ajouter d'autres réseaux sociaux mais aussi des outils marketing.

Minpunten:

Hootsuite souffre de plusieurs bugs, certains messages programmés n'arrivant pas à destination sur Instagram, alors que l'interface mentionne le contraire. Ce logiciel est bien plus aisé à utiliser sur ordinateur que sur mobile.

Kelsey C.
Kelsey C.
Marketing Specialist in VS
Geverifieerde LinkedIn-gebruiker
Management non-profit organisaties, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Hootsuite

5 vorig jaar

Opmerkingen: Overall, I love Hootsuite. It's easy to use, easy to integrate, and really solves a lot of problems that social media managers face every day.

Pluspunten:

Hootsuite is the must-have tool for social media managers that want to utilize their time more efficiently, gain analytics on your messages and audience, and interact with the public more frequently to grow your audience. Hootsuite is a great tool and I would recommend it for anyone who uses social media on a professional level. It allows you to track hashtags, schedule messages, gain insights into which messages are more popular, and learn about your audience.

Minpunten:

I would say the thing that I like least about Hootsuite is the limitation on streams that you can have. They also have different levels of payments which allow for more possibilities, but they can get a little complicated to decipher which is right for you. My organization went back and forth between the paid and free trials a couple of times in a year because we couldn't exactly decide which would be the best for us so I recommend doing some research into all the capabilities that come with the different levels before committing.

Suhailah S.
Suhailah S.
Administrative Assistant in Maleisië
Geverifieerde LinkedIn-gebruiker
Detailhandel, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

All about Hootsuite

5 6 maanden geleden

Pluspunten:

Hootsuite is a must haev platform for marketing media managers who want to make better use of their time, acquire insights into their messaging and audiences, and connect with customers more regularly to expand their following. Hootsuite is a great application that I would suggest to everyone who utilizes social media for business. It allows you to track hashtags, scheduled tweets, learn about your audience, and obtain insights into which messages are the most popular.

Minpunten:

The limitation on the number of streams you may have is something I dislike about Hootsuite. They also have several payment levels, which give you additional options, but it might be challenging to figure out which one is best for you. My company switched back and forth through free and premium trials several times a year since we couldn't determine which was best for us, so I suggest doing some study into all of the features associated with the various tiers before committing.

Ashley S.
Ashley S.
Owner and Founder in VS
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Hootsuite is great for individuals and marketing firms alike

5 3 jaar geleden

Opmerkingen: My company uses Hootsuite to schedule social media for our clients. If I were trying to post multiple times a day for each client through the individual accounts, I would never do anything else. So, Hootsuite helps me set up a social media and content schedule that is unique to each business while leaving room for me to add content as I go throughout my other daily tasks. It streamlines and automates a task that would otherwise take up all of my time.

Pluspunten:

If I had to pick a favorite, I would say that the scheduling feature is extraordinarily helpful. I run a small digital marketing firm and handle the social media for almost all of my clients. I created separate accounts for each client to keep my own costs down, so I will simply schedule out 30 posts at a time and set a memo for myself to post more before the campaign ends. After that, I love the plugins and tools, especially the ones that allow you to curate content that is relevant to the industry of my clients (Mostly cleaning, software, and daycares). I can set up an RSS feed that posts at regular intervals in case I am late on posting. Finally, the photo editor - I like this because I post a ton of pictures for my clients, which means that I need the images to fit well on different networks. The photo editor allows me to play with the size right in the app until it fits properly, which takes a lot of guesswork out when trying to edit for size rather than picture quality.

Minpunten:

Honestly, I have used multiple different scheduling software for social media - Hootsuite is by far my favorite because it is so feature rich. If I had one complaint, it would actually be the cost. If you are trying to use one platform for all clients or have more than 3 social accounts per client, Hootsuite can get pretty pricey, especially for a smaller startup without much capital while they are growing.