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Mailchimp reviews

4,5 (16.431) Schrijf een review!

Over Mailchimp

Het alles-in-één marketingplatform van Mailchimps helpt kleine bedrijven met slimmere marketing, zodat je sneller kunt groeien.

Meer informatie over Mailchimp

Pluspunten:

It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.

Minpunten:

They have a really strange billing system that is designed in such a way that it sucks money out of you.

Beoordelingen van Mailchimp

Gemiddelde score

Gebruiksgemak
4,4
Klantenservice
4,2
Functies
4,4
Prijs-kwaliteitverhouding
4,4

Waarschijnlijkheid van aanbeveling

8,4/10

Mailchimp heeft een totaalscore van 4,5 van 5 sterren op basis van 16.431 gebruikersreviews op Capterra.

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Reviews filteren (16.429)

Tanner
Tanner
Account Executive
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great for a small business

4,0 vorig jaar
Bijschriften in het Nederlands beschikbaar in de videospeler
Indra
CEO in Nederland
Sport, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Mailchimp: Eenvoudigweg Geweldig!

5,0 2 maanden geleden Nieuw

Opmerkingen: Met Mailchimp heb ik een uitstekende ervaring gehad. De eenvoudige interface stelde me in staat moeiteloos aantrekkelijke e-mailcampagnes op te zetten met hun diverse sjablonen. De automatiseringsfuncties bespaarden me tijd en verbeterden de betrokkenheid van mijn publiek. Het gedetailleerde analysesysteem bood waardevol inzicht, wat resulteerde in effectievere marketingstrategieën. Over het algemeen een krachtige tool voor succesvolle e-mailmarketing

Pluspunten:

Mailchimp heeft indruk op me gemaakt. De gebruiksvriendelijke interface, uitgebreide sjablonen en krachtige automatiseringstools hebben mijn e-mailmarketing naar een hoger niveau getild. Het rapportage-dashboard gaf me diepgaand inzicht. Een onmisbare tool voor elk bedrijf, groot of klein.

Minpunten:

Mailchimp's prijsstijgingen na verloop van tijd kunnen ontmoedigend zijn voor kleine bedrijven met beperkte budgetten. Ook lijkt de klantenondersteuning soms traag en onvoldoende responsief bij technische problemen, wat frustratie kan veroorzaken tijdens kritieke momenten.

Erica
User Researcher in België
Computersoftware, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Hopeloos omslachtige tool

1,0 2 jaar geleden

Pluspunten:

+ Veel mogelijkheden om mailflows te maken

Minpunten:

- Ongelofelijk omslachtig: alle belangrijke acties zitten onlogisch verstopt achter allerlei onnodige kliks - Traag - Onduidelijke userflow, het is heel makkelijk om een campagne per ongeluk inactief te laten staan - Infantiele restricties op email-adressen toevoegen: als ze al in een lijst zitten, kun je ze niet opnieuw toevoegen, want dat is niet "GDPR" - gaat compleet voorbij aan het feit dat je adressen alleen wil verwijderen en opnieuw wil toevoegen omdat de tool zelf zo hopeloos ineffectief is.

Jim
Jim
Managing Partner in VS
Geverifieerde LinkedIn-gebruiker
Internet, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Mailchimp is great - especially if you're just starting out.

5,0 vorige week Nieuw

Opmerkingen: I've been recommending Mailchimp for years and still operate a few smaller mailing lists with them.

Pluspunten:

Mailchimp is great if you're just getting started with email marketing for many reasons. First, you can have up to 2,000 subscribers with their free version. Also, Mailchimp makes it very easy to build your email, add photo, and more. It will even suggest resizing your image if the one you upload is too large. Overall, it's a great product

Minpunten:

Mailchimp used to have a feature in the free version that allowed you to schedule your emails for sending. Now, that feature is only available in the paid version. Also, in my opinion, the paid version is a bit expensive considering some of the other competitors in the market.

Ngala Emmanuel
Ngala Emmanuel
Web Designer in Kameroen
Geverifieerde LinkedIn-gebruiker
Grafisch ontwerp, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

All-in-one marketing Software even for independent busineses.

5,0 3 weken geleden Nieuw

Opmerkingen: It's our favorite. I work with it, the team works with it. We design lead forms, and marketing templates with MailChimp -it's an amazing tool to try.

Pluspunten:

MailChimp offers an extensive range of comprehensive marketing features that help our marketing team create social media marketing templates, lead generation forms, and email templates and it's easy to track sales performance and campaigns as well.It is easy to set up and integrate with WordPress and is also simple.Advanced features like automation & segmentation help us to seamlessly manage our contact lists as wellas we get to set automated email sequences based on specific triggers like new quote requests, and new leads obtained through direct signup forms, and newsletters.It's time-saving because we do the hard work once.

Minpunten:

While Mailchimp performs incredibly well there are a few things I would like to see being adjusted.- The quality of design templates that MailChimp offers is very limited. For instance, advanced customization requires coding skills, and even though I face no problems with these, however, those who are not code-savvy won't find it easy to achieve certain designs.- Advanced segmentation & automation are only available in the expensive plans.- MailChimp doesn't offer new users the ability to test its pro features. With this, it will be difficult for a new user to predict whether or not it's the right tool for their needs.If some of these factors are taken into consideration, I firmly believe that MailChimp will be a better tool.

Tiffany
CEO in VS
Fotografie, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Difficult Beginner’s Experience

3,0 2 weken geleden Nieuw

Opmerkingen: MailChimp was a good stepping stone for us when we first started out because it covered our basic needs for no cost. However, as beginners, it was hard to customize to our liking and a little too techie for my liking.

Pluspunten:

I loved that MailChimp was a free option that provided lead capture and email campaign creation. I also liked that I could get QR codes from forms and do shorter urls for forms without using Google.

Minpunten:

MailChimp was difficult to understand, lacked customization features that I enjoy using on other platforms, the form creation lacked customization and design elements.

Megan
Owner in VS
Sportartikelen, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Mailchimp is the industry leader for a reason

5,0 4 maanden geleden

Opmerkingen: Mailchimp is the industry leader for a reason - they are currently the best email marketing service on the market. And I know, because I've tried many. We get a lot of our business through email marketing, so getting into more mailboxes, and getting a stronger click thru rate is huge, and I test a lot of competitors for that reason. Mailchimp continuously has the best deliverability and sales rates for us. They are the most expensive software for us, but when we run the numbers it's worth it to make the extra sales.

Pluspunten:

Mailchimp is easy to use. You can setup up a campaign in minutes and be emailing your customers. We have tried many other companies, trying to save money, and always end up back with Mailchimp. We definitely recommend them for email marketing.

Minpunten:

Price. They are definitely the priciest service out there, without a lot of options for customers who don't send frequently. We are a company with a limited product offering, and don't need to send daily emails. We contact customer about 2x per month. Other companies offer much cheaper plans for our smaller send ratio, but we have greater success with deliverability and open rate with Mailchimp, so we stay and pay the higher rate.

Ray
Founder in VS
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

MailChimp Review

4,0 2 weken geleden Nieuw

Opmerkingen: Overall my experience has been positive. I continue to not only use it personally but also use it on behalf of clients and recommend it to clients.

Pluspunten:

I love that Mailchimp easily integrates with many of other services. Also initially the fremium pricing was appealing. It is a widely used service that many recipients are accustomed to. It is relatively easy to use the basic aspects of the service.

Minpunten:

While I understand the importance of security, MailChimp's security and spam protocols can be a little cumbersome at times and can make the service difficult to use.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Juridische dienstverlening, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Easy to use and great for starting

4,0 2 maanden geleden Nieuw

Opmerkingen: I think that Mailchimp is a good email marketing system to start with, which also gives the possibility to integrate to other systems if the need to do so should arise. This makes it a good product to start with, while for example growing a business.

Pluspunten:

Mailchimp is really easy to use and very intuitive. I would say for someone starting their business or someone with a small number of subscribers this is a go to-product in the beginning. Many CRM systems and other CMS systems offer integrations to Mailchimp which makes it easier to add on other functions.

Minpunten:

It’s a bit expensive when you have a large number of subscribers.

Scott
Scott
Business Development Manager in India
Geverifieerde LinkedIn-gebruiker
Vastgoed, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Mailchimp Review 1 Year of Use

4,0 3 weken geleden Nieuw

Opmerkingen: My overall experience with it was quite good i would rate it a 8/10 and many things can be added

Pluspunten:

The CRM, Data Analytics and how you can Store all your Data in one place and access it whenever needed, Run Multiple Campaigns

Minpunten:

I love Mailchimp but the one thing I would like to change is sometimes the server goes down and somethings dont lead up if you can fix that then its one of the best softwares out there

Paul
Paul
Editor in VS
Geverifieerde LinkedIn-gebruiker
Omroepen, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Hits All The Chords

5,0 2 weken geleden Nieuw

Opmerkingen: I have enjoyed using MailChimp as it is universal to all the email providers and has minimal friction when it comes to changing things.

Pluspunten:

Mailchimp allows a novice or professional to handle all of their Newsletter needs. It is easy, simple and does not require a PhD!

Minpunten:

I feel that more contacts should be allowed at the free level.

Giacomo
Giacomo
Product Manager in Italië
Geverifieerde LinkedIn-gebruiker
Online media, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

The best product for email marketing

5,0 2 weken geleden Nieuw

Pluspunten:

Mailchimp offers all the main tools to manage marketing campaigns, design emails and manage contacts in a dynamic and flexible way

Minpunten:

The cost model is inflexible and you risk spending too much for a single campaign with many users

Annasia
Annasia
Owner in VS
Geverifieerde LinkedIn-gebruiker
Detailhandel, Zelfstandig ondernemer
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Best E-mail Marketing Solution for Startups

5,0 2 weken geleden Nieuw

Opmerkingen: Overall, I suggest starting MailChimp after doing a bit a strategic planning and scoping for your business. This combined with marketing strategy research will assist in optimizing this application.

Pluspunten:

Mailchimp is an easy alternative to the legwork of email marketing and lead generation. Within a few taps, I can upload contacts right from my contact list and schedule hot leads for a specific customer journey!

Minpunten:

I am hoping to see more aesthetically pleasing landing page designs, as well as more app functionalities.

Greg
Greg
CEO in VS
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Packed with Features, MailChimp is the best choice for list management and digital marketing

5,0 4 jaar geleden

Opmerkingen: Our overall experience has been fantastic and we've gotten great results from using the features available. We've done everything from creating sign-up popups for use on our website, installed a sign-up form on social media platforms, and then created drip campaigns to multiple segments of our list. The reporting and data that we get back from Mailchimp is also incredibly helpful, and we've been able to create follow-up campaigns for people who either did or did not interact with previous emails very easily.

Pluspunten:

The robust feature set related to list management is where Mailchimp truly shines. The ability to bring people into our list, tag them based on where they came from, and then automate custom drip campaigns to each of those segments of our list is a powerhouse feature that has made a big difference in our business. Mailchimp does all of this affordably and also allows us to create emails that look great.

Minpunten:

Sometimes the sheer number of features available can make it a little harder to find just what you want to do. As the platform has grown, adding new features at a rapid pace, it's inevitable that the user interface will get more confusing. In recent years, the learning curve to use Mailchimp well has increased a bit, but it's still something that even a beginner can use and pick up relatively quickly.

Trevor
Product Owner, CRO Services in VS
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

A must-have for the start-up email marketer or business just starting in email marketing

4,0 4 jaar geleden

Opmerkingen: I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp. From Day 1 until Year 2+, I keep discovering new tools and features within the platform that allow me to grow clients and their businesses. With the new features that mailchimp keeps adding in as well, I think they're going to stick around for a long while.

Pluspunten:

Mailchimp is incredibly easy to use, and can be taken from setup to launch in less than a day if you put in some effort. While there are platforms with more features than mailchimp, those are A) commonly much much more expensive, and B) harder to use unless you know exactly what you are trying to accomplish.

Minpunten:

Two things: 1. Their removal of the plugin with Shopify was incredibly shortsighted. The vast majority of clients we used mailchimp for were on Shopify, and the connection between the two was one of those beautiful things that kept us coming back and recommending them again and again. Using them has become more difficult since that was removed. 2. If you are trying to go down the rabbithole and target super-specific customers, you may run out of segmentation ability on Mailchimp. At the time of writing this review, you could only combine 5 criteria to create a custom segment, and your segment could only be created as 'user matches all criteria' or 'user matches any of the criterion'. This makes it hard to get your segment just right. However, if you are really needing to make THAT custom of segments regularly (based on past conditional behavior, ESP, etc.) you probably have a bigger budget and can go get one of those fancier email sending platforms.

Doru
Capability Manager in Roemenië
Farmaceutica, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Using Mailchimp to enhance our customer journey

5,0 4 jaar geleden

Opmerkingen: Used Mailchimp for a few years - switched to it from Constant Contact (and loved the change), switched from it to Exact Target (and didn't like it at all). Now back into the fold, but at a new business.
First usage - B2B communication with a few thousand contacts, really happy with how it worked, reporting could have been more robust, but for our needs it was ok.
Second usage - B2C communication with some thousands of contacts - and growing - via a e-shop interface. Like it so far, colleagues also happy with its functionality and ease of usage compared to previous solutions.

Pluspunten:

Easy to use and intuitive for the average user Integrates well with our pre-existing ecommerce solution Developments over the last few years (have been using it since 2010-ish at a previous job) are very well thought through and customer centric

Minpunten:

WYSIWYG... at times. As long as what you want to do (visually) is close to its idea of what things should look like, it's great - if you need something further from the visuals/format it expects, results might vary. Initial integration with PrestaShop was a little wonky - still not sure whether it was a PrestaShop or a Mailchimp issue, will update the review once we have it fully figured out

Dayley
Dayley
Website & Marketing Manager in Thailand
Geverifieerde LinkedIn-gebruiker
Farmaceutica, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

A safe option

4,0 4 jaar geleden

Opmerkingen: I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required. I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution. So my experience with both the software and their team have been great.

Pluspunten:

Widely used and can be integrated easily into other software such as QuickBooks, Xero, WooCommerce, Shopify, Inventory systems and many others. MailChimp gives the user the options of many different emails output depending on the circumstances. For example; newly registered user emails, newsletters, abandoned cart emails, if a customer hasn't made a purchase in a while or hasn't returned to your site in some time, which are all great for reminding the customer of your existence, and gaining that lost customer back! The form builder is pretty easy to use, and also gives you a copy & paste option of the code afterwards so it can be easily implemented into your website.

Minpunten:

You are limited with the styles of emails you can send to your customers. You can fully design your emails from scratch, but regarding the features you can place within the emails, it is kinda limited compared to other software. This would includes things like which items were abandoned when sending the customers an abandoned cart email. Or showing which items still remain in the customers 'Wishlist' if they haven't purchased the items yet and haven't been on the website for some time. I am not a big fan of the MailChimp logo at the bottom of every email sent to the customers.

Dylan
Dylan
Operations Manager in Australië
Geverifieerde LinkedIn-gebruiker
Afdrukken en drukwerk, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Solid program, but cost and introduction of subscription pricing made it unviable for us

5,0 vorig jaar

Opmerkingen: We still have a positive perception of Mailchimp. It served us well over a long period and was low-stress and reasonably priced. However, as they changed direction with the software (and pricing) it no longer became appropriate for email newsletters only. There is probably tremendous value for those who want to take advantage of segments and the more CRM like features!

Pluspunten:

Mailchimp is incredibly solid, the UI is familiar to many staff (so learning curve was slight), and they seemed to maintain high quality sending ip integrity (so open rates remained high). Other competitors we have tested over the years seemed more flexible with their sending quality, so we noticed sharp open-rate drops (even after warming up the list). Campaigns were easy to setup and it was relatively easy to set up attractive emails (or pull in templates from elsewhere). Reporting made sense, and it was useful to be able to track client engagement over time.

Minpunten:

We were very committed to Mailchimp over a long period (10+ years) but primarily for email newsletters. As the software developed, they continued to introduce more and more features, but in some ways this just complicated things for us. We used Mailchimp for infrequent mailouts to large mailing lists, and this worked well when they allowed you to buy adhoc credits. However, when they introduced subscription pricing only (arguably fair enough given all their new features) it made it entirely unviable to continue.

Tina
Author in Roemenië
Publiceren, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Best for beginners and experts alike

5,0 3 jaar geleden

Opmerkingen: My experience is positive. I don't intend to switch from Mailchimp.

Pluspunten:

After testing other similar software, I came to the conclusion that Mailchimp is the best if you're just starting out. Reasons: - it's super easy and quick to create an account. You can start sending emails right away. - the free plan is very generous (2,000 subscribers, 12,000 emails/month - and if you clean your list regularly, the ex-email addresses you had on your list won't count toward your billing. Simply select them and click archive and you're done). - you can automate, schedule emails, segment your audience by sign-up date, sign-up source, previous campaign activity (whether they opened the previous or not), automation activity, etc. - you can create landing pages, embeddable sign-up forms, send an automated welcome email or subscription confirmation. - create tags so that you can easily manage your audience. - contains easy email builder. - emails are less likely to end up in the spam folder - compared to Mailerlite. So, for experts, it has all the tools you need for email marketing and for beginners, when you're just starting out and you're curious what's all the hype about email marketing, it offers a generous free plan so you can test what works for you and what not. It's important for beginners to have a place to test their knowledge and Mailchimp's free plan is simply the best for that. Just thinking that the general open rate is between 20-30%, that means if you have 2,000 subs, you can expect a min of 400 opens, which does not guarantee sales.

Minpunten:

The contact support is zero/non-existent for the free plan. If you want to send emails in the business/ make money online/ affiliate marketing niche, your account will be suspended immediately by a bot. And no one will ever reply to your email to reactivate your account. If you use the free plan and run into some issues, try searching for solutions in the knowledge base or online.

Randi
Owner in VS
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Mailchimp is my go to for newsletter marketing especially for setting up a new business

5,0 4 jaar geleden

Opmerkingen: Mailchimp overall is the easiest newsletter service. They connect with with websites such as Mailchimp and Shopify which are pillars in the industry. The plugins I have to use are simple to install. At times other newsletter services are more difficult to connect with a website. I start all my clients up with Mailchimp and they are all very pleased. Your interface is simple enough for a beginner to catch on to, but now with your growing features a real whiz can get in there and create a robust email marketing experience.

Pluspunten:

I've been using Mailchimp since I think Mailchimp was invented. Mailchimp is way easier to use than most of the other newsletters services out there. It's easy to import your lists, set multiple kinds of audience lists. I like that you're keeping up with the other services and added automations and tags. I find it very easy to build nice looking newsletters too. I always start any of my clients with Mailchimp first. You're the most user friendly interface. Pro-free to start under a certain number of subscribers too! You now have most if not all of the features a growing organization with a deep marketing strategy would need.

Minpunten:

My biggest cons was that I found originally years ago you did not have all the features thatsome of the other competitors had. AWeber had better automative responses/ journeys/scheduling capabilities that your service years ago did not offer. So when I started with you I did have times when I did have to switch softwares for growing clients who had other needs. You now have those features so I find I can start with Mailchimp and stick with you now for the long haul.

Geoff
Geoff
VP Marketing in VS
Geverifieerde LinkedIn-gebruiker
Financiële dienstverlening, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Easy to get started, still needs some additional features

5,0 4 jaar geleden

Opmerkingen: I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

Pluspunten:

I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

Minpunten:

I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

Feyisayo
Freelancer in Verenigde Arabische Emiraten
Informatietechnologie en -diensten, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Mailchimp Makes Email Marketing Easy

5,0 3 jaar geleden

Opmerkingen: My experience has been generally great. I have not regrets using mailchimp

Pluspunten:

1. I have been using Mailchimp for more than 3 years and I got glued to it the first time because of the free and cheap essential plan they offer. 2. Mailchimp is easy to us even for a newbies. I never needed to read up before I started using mailchimp 3. Trying to get the right template for every campaign can be tasking but that doesnt have to be so with mailchimp. There are more than enough templates to choose from for every campaign I sent. 4. I enjoyed the multiple integration feature in mailchimp. I can integrate it with almost any app online today.

Minpunten:

The customer support should be improved on. A quick response to customer support ticket will make using mailchip easier. It is frustrating to wait in a long ticket queue to get response to an urgent client need.

Ian
Head of Channel Sales in VS
Beveiliging en opsporing, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Solid Tool for Email Marketing

4,0 4 jaar geleden

Opmerkingen: My overall experience with Mailchimp was a positive one. It worked well with our CRM, and was well supported by their sales and service teams. We used Mailchimp to drive email marketing efforts and, in turn, drive inbound leads and software demo requests. It was incredibly successful, as the company has continued to grow throughout our time of using mailchimp. Additionally, we saw an increase in inbound leads each month over the first 12 months of using Mailchimp. While the send and contact restriction did cause some frustration and delays, the overall experience was quite positive. I would recommend Mailchimp to other companies.

Pluspunten:

What I liked most about Mailchimp was it's ease of use (for our applications) and the company's customer service. It was very easy to use Mailchimp in conjunction with our CRM, HubSpot to help our email marketing efforts. We would sort, export, and download targeted lists of customers from HubSpot and upload those lists to Mailchimp. This process was incredibly easy and allowed us to be more efficient and timely with our email marketing campaigns. Additionally, any time we had any questions or issues about Mailchimp, their customer service and sales teams were always incredibly helpful and quick to respond.

Minpunten:

What I liked least about this software was the pricing plan restrictions. My software company had a very, very large customer and prospect base. We targeted many different markets with a large number of people within each organization. Our software could be used by entire companies, so reaching out to many different decision makers or users was an effective marketing strategy. However, the pricing plans restricted us to a certain number of sends and contacts per month. We often found ourselves having to meet to discuss where we were going to make cuts to our email marketing efforts, which took away time from being productive. We essentially had to ration our sends on a monthly basis, because we did not see the value in the price increase for more sends. Although it would have helped our company operationally, it would have been too expensive. I feel they need to increase the number of contacts and sends for each pricing plan.

Emeka
Emeka
Trainer in Nigeria
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

MailChimp made email marketing very easy and cheap

5,0 4 jaar geleden

Opmerkingen: I've been using MailChimp for my email marketing. It's been so amazing. It's so amazing that I've adopted it as the email marketing software of choice even when I'm teaching my digital marketing students. Being very easy to learn, easy to use, and also free to start, I've kept recommending it to people. It's such an awesome software.

Pluspunten:

MailChimp is an email marketing software. I so much love this software for so many reasons. These reasons include: 1. Easy to learn: MailChimp was the very first email marketing software I used. Even though I was only a newbie in email marketing when I started using it, it was so easy for me to learn. 2. Easy to use: Using MailChimp for email marketing is very easy. It has templates that only need to be edited to give beautiful email outlook. There's no need to do html coding of the email - this could have needed some technical know-how. 3. Landing Page Builder: With MailChimp I'm able to build landing pages for products. I didn't need a website to build a landing page. I used MailChimp for that. 4. Facebook Integration: It's possible to Integrate Facebook to MailChimp. This is very easy. No programming knowledge is required. By integrating Facebook to MailChimp, it was very easy to run Facebook adverts for custom and lookalike audiences using my email subscribers list. It's also easy to run Facebook adverts with lead generation objective right from MailChimp. 5. Free to start: Something very beautiful about MailChimp is that it can allow a user to have up to 2,000 subscribers, and be able to send up to 12,000 emails per month on the free mode. This was very helpful as I never had to spend any money on email marketing for my startup. MailChimp helped me save cost. 6. Analytics: MailChimp have provision for email analytics. This helped me measure some metrics.

Minpunten:

Not withstanding all those benefits, I have some things I don't like about MailChimp. 1. Affiliate marketing: I'm also an affiliate marketer. I've read that MailChimp is not very kind to affiliate marketers. They imposed a very strict measure on the type of product to be marketed. This has made me not to consider it in my affiliate marketing venture. 2. Cost on the long run: Another thing is that after a business has exceeded the 2,000 subscribers, or 12,000 emails per month benchmark on the free mode, one will have to purchase a package to keep using the software. Apart from those two cons, MailChimp is generally an awesome email marketing software.

Virginia
Virginia
Communications Manager in VS
Geverifieerde LinkedIn-gebruiker
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

So easy a Chimp could do it!

5,0 5 jaar geleden

Opmerkingen: Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list.

Pluspunten:

Mailchimp’s free plan allows you to have up to 2,000 subscribers and includes 12,000 emails you can send out, per month. For those new to Mailchimp, there are numerous preset templates you can choose from which you can further customize to your liking or create your own from scratch. Campaign templates can incorporate images, polls, embedded videos, call to actions, plain text, and custom HTML. Once you have created a template – with the specific look you are looking for – you can duplicate it and create your next campaign so you do not have to start from scratch. It’s likely you will encounter someone on your subscriber list who either resides or works for a company in the EU. Mailchimp has all the needed GDPR tools and regulations in place to make your campaign process as easy and stress free as possible to manage. Uploading new contacts to your subscriber list can be done in minutes (CSV files). You can also create multiple lists which you can further segment into more specific groups (in the case you may not want to send the campaign to the entire list of your choosing). Before sending off your campaign you can preview what it will look like to your recipients on desktop and mobile devices and check your links to make sure they work appropriately. Mailchimp also provides A/B testing and basic analytics, pertaining to each campaign you send out, to give you more insight into the campaign’s open rates and clicks.

Minpunten:

I have very few complaints about Mailchimp, but I do wish they could incorporate spell check into their system somehow to help expedite the editing process. Also keep in mind, if you choose to upgrade from the free plan into a paid plan, you can only downgrade back down to the free plan once. If you choose to make any changes to a campaign that has already been sent off, it will not update those campaigns, it will only show those updated changes to those you send the campaign to after saving those changes. Meaning if you find a mistake in a campaign you have recently sent out, know that there is no “undo” or fix.

Biswajit
Biswajit
Advertising in India
Geverifieerde LinkedIn-gebruiker
Computersoftware, Zelfstandig ondernemer
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

"Mailchimp: A Comprehensive Email Marketing Tool for Businesses of All Sizes"

5,0 6 maanden geleden

Pluspunten:

Users may develop, send, and track marketing emails, newsletters, and campaigns using the well-known email marketing platform Mailchimp. Its user-friendly interface makes creating and sending email campaigns simple for even non-technical users. Here are some features of Mailchimp that consumers particularly enjoy:Simple to use UI: Users can effortlessly develop email campaigns with Mailchimp's drag-and-drop tools and user-friendly, intuitive interface.Templates that can be customised: Users can choose from a variety of configurable templates provided by Mailchimp to build their email campaigns. These templates are simple to alter so that they correspond with the user's branding and messaging.Automation: With Mailchimp's automation tools, users may create automated email campaigns depending on events like the addition of a new member to a mailing list or the completion of a purchase.Analytics: Mailchimp offers in-depth analytics so users may monitor the effectiveness of their email campaigns. Data on open rates, click-through rates, and other statistics are included.

Minpunten:

Despite being a well-liked email marketing software, Mailchimp might use some work. The following are some aspects of Mailchimp that people have complained about:Pricing: Those who need sophisticated capabilities like automation or those who have larger mailing lists may find Mailchimp's pricing to be prohibitively expensive.Restricted Automation: Users have noted that while Mailchimp does include automation options, they are fairly constrained when compared to competing email marketing solutions. The automation procedures may be more versatile and adaptable, according to some users.Restricted email design possibilities: Although offering a large selection of editable templates, some customers believe that Mailchimp should provide greater freedom and design options when it comes to producing and modifying emails.Customer support: Some customers of Mailchimp have complained about poor response times or unhelpful support workers.