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Over Act-On

Act-On is een marketingplatform dat persoonlijke en doelgerichte multi-channel marketing bevordert. Het is in te zetten voor betere inbound en outbound marketing.

Meer informatie over Act-On

Pluspunten:

Act-On was easy to implement and move into production, and the level of resources required for ongoing maintenance hasn't been bad at all.

Minpunten:

This was disappointing and one of the reasons we bought it. No improvements have been made recently.

Beoordelingen van Act-On

Gemiddelde score

Gebruiksgemak
4,1
Klantenservice
4,3
Functies
4,1
Prijs-kwaliteitverhouding
3,9

Waarschijnlijkheid van aanbeveling

7,8/10

Act-On heeft een totaalscore van 4,3 van 5 sterren op basis van 253 gebruikersreviews op Capterra.

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Reviews filteren (253)

Andrew
Senior Program Manager
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Easy to use, but not our top choice

4,0 2 jaar geleden
Bijschriften in het Nederlands beschikbaar in de videospeler
Jared
Jared
Marketing Specialist in VS
Geverifieerde LinkedIn-gebruiker
Machinebouw, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

A very customizable software that allows us to carry out high-level marketing.

5,0 12 maanden geleden

Opmerkingen: Since Act-On came to our company, we have noticed that we have had a positive impact on our clients, we have improved the attention to their needs, since we can segment clients, automate email advertising and maintain good advertising strategies with the help of the functionalities of this software.

Pluspunten:

We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports. It allows us to segment our clients to design specific marketing strategies.

Minpunten:

Our expectations with Act-On have been exceeded as we have increased our sales and customer acquisition, we have achieved good ROI with this software, the implementation was easy and it has great technical support.

Catherine
Sr. Marketing Manager in VS
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Wonderful Product. Great Value, Amazing Results!

5,0 5 jaar geleden

Opmerkingen: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pluspunten:

Act-On is easy to use and great metrics!

Minpunten:

Nothing I'd change about this software!

Reactie Act-On Software

5 jaar geleden

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah

Abbie
Abbie
Director of Marketing in VS
Geverifieerde LinkedIn-gebruiker
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Buyer Beware!! Not a sophisticated system in the least

1,0 5 jaar geleden

Opmerkingen: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pluspunten:

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Minpunten:

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Bethany
Marketing Automation Manager in VS
Schoolleiding, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

Act-on is an easy to use and robust marketing tool.

5,0 5 jaar geleden

Opmerkingen: Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Pluspunten:

Most actions are very intuitive and the tool is easy to navigate.

Minpunten:

Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Reactie Act-On Software

5 jaar geleden

Hi Bethany, Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On! Cheers, Sarah

Kelsey
Kelsey
Ecommerce Specialist in VS
Geverifieerde LinkedIn-gebruiker
Financiële dienstverlening, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

If you take advantage of all of its features, you will succeed.

5,0 6 jaar geleden

Pluspunten:

We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Minpunten:

Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Reactie Act-On Software

6 jaar geleden

Hi Kelsey, Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks. We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly. Good luck! Sarah

Srinivas
Srinivas
Sr. Digital Marketer in India
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Needs more improvement in UI and UX

2,0 4 jaar geleden

Opmerkingen: its was an ok use software but not the best. I use hubspot now, try to replicate hubspot acton

Pluspunten:

Less expensive, serves the purpose for a while not for long run

Minpunten:

ui and ux is very poor and navigation was not so friendly

Scott
Scott
Director of Marketing Operations and Technology in VS
Geverifieerde LinkedIn-gebruiker
Publiceren, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

A Solid Marketing Automation Platform

5,0 5 jaar geleden

Opmerkingen: We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pluspunten:

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Minpunten:

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Reactie Act-On Software

5 jaar geleden

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Russell
Russell
HR Compliance Analyst in VS
Geverifieerde LinkedIn-gebruiker
Bankwezen, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Act-On's strengths are it's customizability and robust features.

5,0 5 jaar geleden

Opmerkingen: Great piece of marketing and survey software. Very powerful and can have multiple uses in almost any organization.

Pluspunten:

Act-On's back end really customizable and you're able to make your emails look exactly how you want. The landing pages you make are able to capture documents (like jpgs or PDFs) so participants can upload files making it really easy to download all the attachments along with their responses at once. I also appreciated the ability to schedule survey reminders to participants in advance and to cross check that with live results. This means that you could schedule a reminder to go out at 8AM tomorrow, but if someone completed the survey at 7:59AM, they wouldn't receive the reminder. Great feature.

Minpunten:

It's very admin and training heavy. The software is not intuitive and you need to setup the pieces of the survey/email first (I.e landing pages, contact list, etc) before you start working on the actual survey or email.

Reactie Act-On Software

5 jaar geleden

Hi Russell, Thanks for taking the time to post a review. It's great to hear about what you appreciate about Act-On and what we could improve upon. I encourage you to check out and leverage the Act-On User Community as a great resource for tips, tricks and troubleshooting. You can access it here: https://community.act-on.com/home Thanks again!

Dan
Dan
Project Manager in VS
Geverifieerde LinkedIn-gebruiker
Computersoftware, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Quick to Learn, Easy to Use

5,0 5 jaar geleden

Opmerkingen: Overall, it's just been a good experience. I had to learn this software at the same time as a handful of others related to my new responsibilities, and this was definitely the easiest to pick up on.

Pluspunten:

It didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple processes.

Minpunten:

I didn't like the reporting at first, but, now that I better understand the information I being provided, it's better.

Reactie Act-On Software

5 jaar geleden

Hi Dan, Thanks for being an Act-On enthusiast and posting a review! We love your feedback. Cheers, Sarah

Doug
Doug
Director of Sales and Marketing in VS
Geverifieerde LinkedIn-gebruiker
Detailhandel, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Act-On is a great platform and partner in educating users on marketing automation best practices

5,0 6 jaar geleden

Pluspunten:

The most beneficial aspect of Act-On for my team and me is the ease in which you can create attractive templates for emails, landing pages and forms.

Minpunten:

I do not have any major dislikes as far as the software platform is concerned. There have at times been minor issues, but support always does a great job quickly rectifying the situation.

Reactie Act-On Software

6 jaar geleden

Hi Doug, Thanks so much for posting an Act-On review on Capterra. We love hearing from customers and appreciate you sharing your feedback. Happy Marketing! Sarah

Manu
Account Director in VS
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Agree with recent Forrester Wave Report

5,0 7 jaar geleden

Opmerkingen: I started out using Marketo years ago and while I was a power user and loved the depth of features, others in the company found it to be complex and most could use it for only the basics. I moved on to Pardot and I really liked it, and I even attended their user conference three years ago in Atlanta - which unfortunately, was when they pass along the news to customer that they have been acquired and would end up Salesforce's portfolio. Pardot was moved into their Sales Cloud (and ExactTarget went to the Marketing Cloud), and the result has been, other than some UI improvements, almost no innovation at all... and a major rise in costs, where it's extra for phone support, they charge for Salesforce Engage, they charge for Wave Analytics, etc. etc. Meanwhile, Act-On has been the steady player in the market that has continued to advance - and you see that in Forrester's Q4 2014 Wave report where Act-On moved to the upper, Leader quadrant ahead of Pardot and HubSpot (though, I'd say that HubSpot has always been more "Movement-First" versus "Product-First" where they invest more in their marketing then their marketing features, particularly with their focus on their CRM now). Act-On received a large round of investment money, brought in loads of new talent on the executive team and down, and continue to push out new features faster than others on the market. They were first to launch Account-based Marketing, their Social tools are very advanced (Forrester scored them higher than HubSpot for example), built Data Studio that allows us to push to our BI easily (Tableau), they overhauled all of their composers (email, landing page and forms), added dynamic content & personalization features, and added a unique way to create Program Templates that is awesome and now have a growing library of templates you can grab and use that build out all the nurture program steps for you automatically (including sales alerts, CRM campaign updates, basic or advanced if/then scenarios, etc.). I've always thought that price should not be a big driving factor for which tool to use. But, their Active Contacts model allows you to pay for what you use, versus the size of your database - and where Marketo and Pardot are adding more modules, Act-On includes everything in their Enterprise edition. And their Support is also fantastic. Don't be fooled. This is an advanced tool that medium and large companies are using.

Pluspunten:

Sincerely easier to use than others on the market, great overall feature set, love the dynamic content options, program templates were a game changer, account-based marketing provides visibility into how programs are doing at the Account-level that we haven't had.

Minpunten:

The UI is slowly being overhauled but I'd like to see this go faster. Their out-of-box reports aren't great, but I haven't run across a marketing automation platform who has great reporting (I do like Marketo's Opportunity Analyzer report) and we use Data Studio to simply pull data out the way we want it to populate our reports in excel or Tableau

Robin
Business Development Specialist in VS
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Act-On helps me stay organized and save time.

4,0 5 jaar geleden

Opmerkingen: When Act-On is working smoothly, I am able to keep in contact with my prospects, to know what they are looking at and what interests them as well as to determine how I need to send communications to them. The insight that Act-On provides into the life of the leads is very helpful by allowing me to stay organized and save time.

Pluspunten:

With Act-On's Activity History, I am able to view a Timeline that helps to keep me organized so I know what I may still need to send and so that I have a good idea about whether or not my prospects are getting communications that they should. Sometimes, with email blasts emails may not get through an organization's spam filter, but using the Activity History and Timeline in Act-On and testing by sending things through Act-On Anywhere in Outlook help to determine who need to receive emails alternate ways.

Minpunten:

Often times, maintenance and issues are not brought to our attention prior to us having issues with the software not working or causing issues with our campaigns. Having warnings in advance of when maintenance is being done or of possible known issues so that we can watch for them and be prepared would help a great deal.

Reactie Act-On Software

5 jaar geleden

Hi Robin, Thanks for taking the time to post a review. We really appreciate it. If you haven't already, I would encourage you to join the Act-On user Community. It's a great place to connect with fellow marketers, submit product enhancement and feature suggestions, as well as share best practices. https://community.act-on.com/ideation-home Happy marketing!

Diana
Customer Service & Marketing in Mexico
Informatietechnologie en -diensten, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Best Marketing Automation Tool ever!

5,0 5 jaar geleden

Opmerkingen: Coming from no experience at all, to being able to automate programs and have all the detailed information and reporting on them is a huge step for me. I've been using other Marketing Automation platforms also, but they are just to complicated.
Act-On is very user-friendly and easy to use, learn and understand, and also has very detailed step-by-step guides to every feature they offer, besides the courses you can go over at their University.
Customer support is always there to help and very effective.

Pluspunten:

That you can do everything in one place, you don't need to code anything, (it is useful if you want to improve features or personalize a little bit more, but really not necessary) all modules are easy to use. You have Social Media, Automation, Reporting, Scoring, detailed contact information, connectors, etc.

Minpunten:

I think that lists could be updated a bit, like being able to sort by any of the columns. I don't like that they don't have a connector for Instagram and only to webinar options.

Reactie Act-On Software

5 jaar geleden

Hi Diana, Thanks so much for your positive review! We love your feedback and are so glad you're an Act-On enthusiast. Cheers! Sarah

Emma
Sales Executive in VK
Informatietechnologie en -diensten, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Daily Act-On User

5,0 5 jaar geleden

Opmerkingen: It is an excellent tool to use whilst prospecting and almost provided you with 'warm' leads, especially when they return to your website and look at product details etc.

Pluspunten:

The only feature I use is to see who has been on our website. You are able to see who has been on your website and what links they have clicked on. Works really well when sending out speculative mails. You are able to see who actually looks at your mails and who has a genuine interest when they click further into links.

Minpunten:

On occasions you can see someone has been on the website, but can't track down who (as no IP address present) I understand this may be security measures their end and there is no way of ever knowing. I have real issues linking ActOn with my Outlook mail.

Reactie Act-On Software

5 jaar geleden

Thanks for the feedback, Emma!

Josh
Account-Based Marketing Specialist in VS
Geverifieerde LinkedIn-gebruiker
Financiële dienstverlening, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Great tool starting out but has some minor flaws

4,0 6 jaar geleden

Opmerkingen: It's a great tool starting out but I think in the long-run you would need another option. If you're looking for a pretty simple, effective marketing automation platform that syncs with Salesforce easily and can do some pretty advanced things, this is a great option but may not be the best if you're looking to do advanced tactics.

Pluspunten:

- The simplicity of the interface and overall product - Creating email programs is a nice drag and drop style - Pretty advanced options in creating a program - Salesforce sync is nice when building out lists. Being able to save syncing preferences is a great option that reduces time. - Don't have to know HTML or CSS to use - Nice Inbound section for SEO, paid ads, and website visits (if you're doing ABM you can see what companies are coming to your site).

Minpunten:

- The platform for us is really slow. We have a lot of emails going out and it can really slow down the entire platform, which can be frustrating. - Segmenting within a program not that great - Adding multiple IF branches almost break the entire platform. Clicking on one segment to change can take 10 seconds to load the drop-down menu. - The menu can get really confusing at times - Knowledge-base is nonexistent. I can never find any resource from Act-On that helps with problems I encounter. I have to email or call them every time. - Can't dive into reports (at least in my account). I can see an overall report but I can't dive into specific campaigns, lists or by time period.

Reactie Act-On Software

6 jaar geleden

Hi Josh, Thanks for taking the time to post your review. We really appreciate your honest feedback and always strive to improve the product. Thanks again, Sarah

Abby
Vice President in
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer
Bron: SoftwareAdvice

Act-On Worth The Marketing Dollars

4,0 6 jaar geleden

Opmerkingen: Act-On is one of the best values for what you get in regards to marketing automation systems. It is worth the cost.

Pluspunten:

Act-On is an easy to use marketing automation platform. I've used Marketo in the past, and Act-On was much simpler and user friendly. Over the last 2 to 3 years they've enhanced the look and feel of the product only for the better. But perhaps the portion of Act-On that I like the most is the support. They offer top tier support. It actually might be some of the best support I've had for a SaaS offering.

Minpunten:

I do wish they had a few more options around landing pages. Unfortunately, HubSpot blows them out of the water on this feature.

Jessica
Marketing Spcialist in VS
Horeca, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Easy to use

5,0 5 jaar geleden

Opmerkingen: Everyone I have spoken to from account manger, tech support and engineers for trouble shooting any problem that we have have been really helpful. They have always figured out a way to fix the problem especially with our really complex list that we have.

Pluspunten:

Act-On is easy to use especially if you know a bit of html knowledge. When designing you can even go into the code and alter it a bit if you know any html. The designs come out nice and clean and you can always work around any issues that comes up.

Minpunten:

When designing emails and your using tables and have the image set to the max pixel you have to alter the code for it to display on mobile devices.

Reactie Act-On Software

5 jaar geleden

Thanks for your review, Jessica! So glad you're finding value in Act-On and that you've found our team has been friendly and helpful. Happy marketing!

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Computersoftware, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great product

4,0 5 jaar geleden

Opmerkingen: Act-On is a mainstay of my marketing team. If I could keep only one product or service it would be Act-On. Great team behind it in my experience.

Pluspunten:

Good set of features and functions. Good product team and exciting roadmap. Easy to implement.

Minpunten:

Onboarding could have been better (but that was some time ago now and I know they have improved it). Feature request facility feels like a black hole at times!

Reactie Act-On Software

5 jaar geleden

Great to hear your feedback, thank you! Do check out the Act-On User Community for more great resources and training tools. You'll find it here: https://community.act-on.com/home Cheers!

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Easy to Use Marketing Automation Platform

4,0 5 jaar geleden

Opmerkingen: We've built all of our landing pages in Act-On, and every marketing emails is sent through the software.

Pluspunten:

Very easy to learn and use the platform. The drag-and-drop Landing Page and Email composers can your team productive with Act-On in no time.

Minpunten:

The interface is a inconsistent (some modules have been updated more than others), and there are a few missing nice-to-have options (like the ability to add anchors to CTA buttons - this can be done but by manually adding a button with HTML).

Reactie Act-On Software

5 jaar geleden

Thanks so much for sharing your feedback!

Alfred
CRM Manager in Duitsland
Geverifieerde LinkedIn-gebruiker
Fabricage van elektrische/elektronische producten, 10.000+ werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer
Bron: GetApp

If уоu wаnt tо hаvе а suссеssful busіnеss, уоu nееd Aсt-On

4,0 5 jaar geleden

Pluspunten:

I’m а рart оf а sаlеs аnd mаrkеtіng tеаm, аnd wе hіghlу аррrесіаtе thіs sоftwаrе. It hеlрs us соunt еvеrуоnе, whо vіsіts оur wеb раgе, іnсludіng sіgn-іn сustоmеrs аnd аnоnуmоus vіsіtоrs. Nоw wе саn еаsіlу sеt uр аutоmаtеd рrоgrаms, whісh mаkеs оur wоrkflоw sіmрlеr аnd smооthеr. Lаstlу, thе сustоmеr suрроrt іs tеrrіfіс.

Minpunten:

Lіkе аnу рrоduсt, thіs оnе іs not реrfесt. Fоr іnstаnсе, уоu nееd tо gеt fаmіlіаr wіth thіs арр bеfоrе уоu dесіdе tо usе іt. Othеrwіsе, іt іs еаsу tо mаkе mіstаkеs аnd sеt uр wrоng аlgоrіthms. Yоu аlsо nееd tо mоnіtоr thіs арр rеgulаrlу, bесаusе sоmеtіmеs sеttіngs wіll аutоmаtісаllу сhаngе wіthоut рrореr nоtіfісаtіоn.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Burgerlijke en maatschappelijke organisatie, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

A repeat customer

5,0 5 jaar geleden

Opmerkingen: Act-On allows us to do some next level segmentation and marketing.

Pluspunten:

Act-On has been my go-to solution for the last 5 years. They may not be as well known as some, but they offer great value and a deep bench of functionality. Incredibly innovative too.

Minpunten:

Customer service has gone through hiccups of late

Reactie Act-On Software

5 jaar geleden

Thank you for your feedback. We appreciate it and love hearing from customers. Please check out the Act-On User Community for more resources. It's a great place to exchange best practices. https://community.act-on.com/home

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
E-learning, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

Move On - Not Worthwhile

2,0 2 jaar geleden

Pluspunten:

customer success team was friendly feature set sounds useful

Minpunten:

interface is abysmal functionality is limited product is slow and outdated

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

A 2nd tier product in the race of Marketing Automation

4,0 5 jaar geleden

Opmerkingen: In my experience with using Pardot, Marketo, Hubspot, and Act-On (email marketing only solutions such as MailChimp and Constant Contact as well...), Act-On is still playing catch-up with the bigger, more enterprise companies in terms of technical capabilities. Its support system is great, however.

Pluspunten:

Support team, the fact that Act-On is growing quickly

Minpunten:

Inability to sort information on the platform itself, rigid reporting and display of data, certain key functions that should be given to everyone are add-ons, has no predictive, real-time adjustment, automated insights, multi-channel marketing funnel value analysis, etc. yet.

Reactie Act-On Software

5 jaar geleden

Thanks for posting your review. We value your feedback and share it with the product team so that we can continue to improve Act-On to be the best it can be.

Justin
Sales Associate in
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer
Bron: SoftwareAdvice

A Decent Marketing Automation Tool

4,0 6 jaar geleden

Pluspunten:

You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.

Minpunten:

Act-On gets the job done on marketing automation, but it's not pretty or easy to navigate. Its UI looks like it dates back to the early 2000's. It is very cluttered and disorganized. Although there are a lot of features, they are a pain to find and implement smoothly together. It is difficult to manage data inside of it.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Managementconsulting, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

I use Act-On to do marketing work for a consulting firm

5,0 5 jaar geleden

Opmerkingen: Overall it's been a great experience. I think I need more training.

Pluspunten:

The ease of use and clear structure of saving my files and documents

Minpunten:

connectivity with my crm is difficult and i still dont think its working properly to be honest

Reactie Act-On Software

5 jaar geleden

Thanks for posting your review. If you're interested in training, I'd recommend you check out our virtual and regional boot camps. Boot Camps are an awesome way to hone your Act-On skills and set you up for success. Check out the upcoming dates here: https://www.act-on.com/datasheet/act-on-university-new-user-boot-camp/