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Zoho Marketing Automation reviews

Over Zoho Marketing Automation

Zoho Marketing Automation is alles-in-één software voor marketingautomatisering die wordt gebruikt om marketingactiviteiten via meerdere kanalen te beheren

Meer informatie over Zoho Marketing Automation

Pluspunten:

The automation features available for marketing, easy email marketing and insight reports are the best features.

Minpunten:

The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.

Beoordelingen van Zoho Marketing Automation

Gemiddelde score

Gebruiksgemak
4,2
Klantenservice
4,2
Functies
4,5
Prijs-kwaliteitverhouding
4,5

Waarschijnlijkheid van aanbeveling

8,2/10

Zoho Marketing Automation heeft een totaalscore van 4,5 van 5 sterren op basis van 13 gebruikersreviews op Capterra.

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Reviews filteren (13)

Mehandi
Mehandi
Sales & Marketing Automation Expert in India
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert

5,0 2 jaar geleden

Opmerkingen: Problems which I am solving/helping my clients to solve with Marketing Automation are as such:- 1) Running Email Campaigns.
2) Running Automated Email Campaigns / Drip Campaigns.
3) Understanding the Visitor's behaviour, how they are interacting with the website.
The benefits which I got from Zoho Marketing Automation are as such:- 1) Inexpensive Pricing - less load on the pocket to use the software.
2) Running Affordable email campaigns.
3) Campaign Management is easy.
4) Running and Managing Automated Email Campaigns.
5) Saving a lot of our time by creating templates and using them later again and again.

Pluspunten:

Features which I like most about this software are:- 1) Inexpensive Pricing. 2) A Variety of Features ( though it is not fully reliable) 3) Lead Management 4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website) 5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.

Minpunten:

The Feature which I like least about this software:- 1) Overall speed of the Software at which it refreshes/loads. 2) Very Few Integrations with 3rd party Software. 3) If they can make their "Qualification" Feature more robust and easy to use. Not Reliable to run a business

Lamia
Director in VK
Vrije tijd, reizen en toerisme, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Useful tool but could be sharper

4,0 2 maanden geleden Nieuw

Opmerkingen: Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation

Pluspunten:

It's easy to incorporate into existing working functionality

Minpunten:

It needs more refinement as a marketing automation tool with more options for tagging and crm management

Swadesh
Swadesh
Marketing Ambassador in India
Geverifieerde LinkedIn-gebruiker
Milieudiensten, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Zoho Campaigns is better

2,0 2 jaar geleden

Opmerkingen: Not a very good experience, was hoping for more.

Pluspunten:

Didn't like anything particularly well. We've worked with more powerful Marketing automation software like ActiveCampaign, so Zoho is nowhere close with them.

Minpunten:

We weren't able to integrate with Zoho CRM and we found that Zoho Campaigns was much better integrated and easy to use as compared to Marketing Automation, most likely because this is relatively newly added. The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.

Kiran
Kiran
Social Media Manager in India
Geverifieerde LinkedIn-gebruiker
Ziekenhuis- en gezondheidszorgbranche, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Best Email Automation Software

5,0 vorig jaar

Opmerkingen: I have been using Zoho products for more than 10 years. Zoho email marketing automation pricing is perfect. There are so many templates to choose from and email automation is easy to use.

Pluspunten:

1. Ease of use2. Campaign Dashboard3. Email Automation4. Email Templates

Minpunten:

1. Customer Support2. Pricing 3. Reports customization can get better

Monica
Office assistant in Oeganda
Cosmetica, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

emails templates exist to get you started

5,0 vorig jaar

Pluspunten:

I like the email templates that make you get started easily by customizing and delivers emails faster with real-time analytics of who opened, who opened the link so you can resend to those who did not open the open.

Minpunten:

It is hard to verify the DKIM and CNAME for custom email sending from direct admin panel, we have tried several times but still the DNS records have not gotten verified until we gave up since the customer support team are hard to get in touch with

Rohit
Freelancer in India
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

My experience with zoho marketing platform

4,0 5 maanden geleden

Opmerkingen: My overall experience with the platform was very good. It is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.For soloentreprenuer, freelancer and small businesses this platform is absolutely profitable and I highly suggest this platform.

Pluspunten:

One of the thing I like about this platform is it is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.

Minpunten:

While Zoho does offer integrations with popular apps, it may not have the same extensive ecosystem as some other platforms. This could be a consideration if your business relies heavily on specific third-party tools.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 51-200 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Good Automation Features

5,0 vorig jaar

Opmerkingen: I wanted to use Zoho marketing automation in my organization but the higher email spam rate disappointed us. Our newsletters saw more than 80% spam rate.

Pluspunten:

The automation features available for marketing, easy email marketing and insight reports are the best features

Minpunten:

My email campaigns were landing in spam folders of my users. The spam rate was very high. I was disappointed.

Claire
Spiritual Mentor and Coach in VS
Professionele training en coaching, Zelfstandig ondernemer
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Comprehensive Marketing Software

5,0 3 jaar geleden

Opmerkingen: Positive experience.

Pluspunten:

Zoho Marketing Automation has the features you need for your marketing campaigns. I mostly use the leads and email campaigns management components. I like being able to set and just monitor so that I can attend to focus on other aspects. Also works with the website.

Minpunten:

Nothing at this time. A rep set up a session with me and walked me through it.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Industriële automatisering, Zelfstandig ondernemer
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Merits and demerits of using Zoho Marketing Automation

5,0 2 jaar geleden

Opmerkingen: The contact database and zoho email handling are best features to use

Pluspunten:

The software is user friendly and provide best features as compared to others.

Minpunten:

i think simulation scenario should be provided to the customers before implementing and using it officially.

Saira
Saira
Automation specialist in Pakistan
Geverifieerde LinkedIn-gebruiker
Computersoftware, Zelfstandig ondernemer
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Saira's review on Zoho Automation

5,0 2 jaar geleden

Opmerkingen: Personally, my overall experience with Zoho is awesome, It is the best CRM for data analyses, email scheduling, having campaigns, auto-response, mapping and automating the stuff about the buesiness.

Pluspunten:

What I like the most about the Zoho is, easy to use, provides the best functionality and automation as well as not expensive.

Minpunten:

Well! What I see using Zoho is, that it has limited customer support.

Bernardino
Project Management in Spanje
Computersoftware, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Crea embudos de venta automatizados

5,0 vorig jaar

Opmerkingen: Tener esta herramienta al 100% te permitirá vender como nunca antes lo habías hecho.

Pluspunten:

Te permite hacer automatizaciones en función del comportamiento del usuario, así como segmentar de diferentes formas para convertir más.

Minpunten:

Necesitas ayuda de una empresa para sacarle el máximo partido. Esta herramienta es compleja de implementar. Te permite muchas posibilidades y sin ayuda es bastante compleja de sacarle el máximo partido. Una vez la tienes montada es una máquina de cerrar ventas super potente. De lo mejor que hay.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Professionele training en coaching, 501-1.000 werknemers
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Overall Good Software to handle My problems

4,0 2 jaar geleden

Opmerkingen: It's Pretty Good Actually. Satisfied All I can say is that. Overall Accomplishment of the task is done

Pluspunten:

Complete focus on the marketing strategies. The statistics are really helpful that allows analyzing the what more is needed to be done

Minpunten:

A bit complicated for a person who has not any idea about computing but once you get hold of it much more can be done

Muhammad
Business Development Executive in Verenigde Arabische Emiraten
Bankwezen, 11-50 werknemers
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Best Marketing Tool

5,0 2 jaar geleden

Opmerkingen: I found it very friendly and inexpensive.

Pluspunten:

Its mainly related to marketing tools and provides best tools for marketing as well as handle campaigns in a very nice way.

Minpunten:

Some tools are seems to be difficult use.